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Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 752 Topics
  • 2,261 Replies
Ashley I.
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Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
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inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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752 Topics
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Contributor I
olaContributor I
asked in Analytics and Deliverability
Did one person REALLY open 939 times? Every send seems to have one crazy number.

We’ve just started sending an email to two new lists, and the most recent one showed one person opening the email 939 times.  That seemed pretty wacky, so I looked at a couple other emails that we’d recently sent.  Another email showed one person opening 154 times.  These numbers seem really unlikely - especially the 939 opens from one person.  Is that REALLY correct, or is there something that could be causing that to happen? Thanks!

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Dov
3 years ago
N
Contributor I
ngoctrungContributor I
asked in Analytics and Deliverability
More Detail of Klaviyo shared hosting

I’m considering between Klaviyo shared hosting and dedicated domain hosting, so i want to ask that: What is the maximum email, recipents per day can i send using shared hosting email? is it’s delivery good? i know it cant be the best but what is the percentage of my first email getting into inbox? i’ve done some research but dont see any useful statistics.

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Dov
3 years ago
A
Contributor I
Abhay PurohitContributor I
asked in Analytics and Deliverability
Email changes its formatting when shared with someone else

Hello @Mailbox Manny ,I have created email in klaviyo using the drag and drop builder. The email looks perfect when shared the preview from klaviyo, but I forward the same email to someone else, it looses all of its formatting. I am not sure any such thing should happen. Can you help with that issue? Also, can you let me know why does that happen? Thanks:) 

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David To
Klaviyo Employee
3 years ago
N
Contributor I
ngoctrungContributor I
asked in Analytics and Deliverability
Do i still need a domain hosting? (gsuite/amz)

Hi! I’ve just bought a new domain and setup dedicated domain for it, is my domain ready to send email? or i still need a hosting solution? And if dont, where do i receice my reply emails?

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Dov
3 years ago
A
Active Contributor IV
Andrew.WaltersActive Contributor IV
asked in Analytics and Deliverability
Conversion Rate by Link

Hello everyone, Does Klaviyo provide conversion rates for each link with an email? If not, I’d love to see a conversion rate provided in the link activity page of a Campaign.

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David To
Klaviyo Employee
3 years ago
JacobM
Contributor II
JacobMContributor II
posted in Analytics and Deliverability
Analyzing Klaviyo data externally

Hey everyone, I’m trying to use Klaviyo for reporting and analytics with a client I work with, but I keep running into issues with not being able to report on/filter/analyze the database exactly as we would like to. As a basic example, custom metric reports only have one group/filter, and the only option for filtering is “equals”. There are many more features like that that are in the segment builder, but not reports. Does anyone use an external app to access Klaviyo’s data and put together segments/reports/visualizations that Klaviyo can’t?

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D
Contributor II
3 years ago
A
Contributor I
adam@act360.caContributor I
asked in Analytics and Deliverability
Api request metric not created

Hi,I am using the API to create dynamic metrics against a profile.I have for instance 5 requests with a success response however when I go and check the profile events I only see 3 or 2 metrics created on the profile.Would it be that there is a request limit per second? I should have the 5 metrics created on the profile.

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Dov
3 years ago
S
Contributor I
S-LabsContributor I
asked in Analytics and Deliverability
A question about "Placed Orders" regarding Funnel.io, Klaviyo, and Shopify

Hello!Pardon me if this has been addressed elsewhere on the forum, I did not come across it and want to see if anyone here could give me some clarification, or point me in the right direction on the following:Which Klaviyo-to-Funnel connection gives me the correct number of Placed Orders we contributed to?-Using the program Funnel, you can import/connect to Klaviyo accounts in six different ways.-Three of those connections (No Breakdown, Attributed Flow, Attributed Message) import the two metrics I would like for a report, “Placed Order” and “Placed Order Value”, however...-All three connections provide different numbers.If you go into the Klaviyo Metric Analytics, the “Placed Order” and “Placed Order Value” is imported from Shopify without filters.The “No Breakdown” Funnel connection to Klaviyo gives me the total Shopify number- it has nothing to do with Klaviyo. I added a filter to only include placed orders that have a “UTM campaign medium” of “email”, but that number does not match

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S
Contributor I
3 years ago
Ady
Contributor I
AdyContributor I
asked in Analytics and Deliverability
AddToCart Snippet not showing in analytics

Hello, Klaviyo team!Adrian here, I’m trying to set up the add to cart snippet in my store and when I add the code the action doesn’t show up in my analytics after testing.  My ID: I’ve added this into as instructed but I’m still seeing no results: 

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David To
Klaviyo Employee
3 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
What is DMARC and can I set this up on Klaviyo?F.A.Q.

DMARC stands for “Domain-based Message Authentication, Reporting & Conformance” and it is a policy designed to give domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. A DMARC policy allows a sender to indicate that their messages are protected by SPF and/or DKIM, and tells an inbox provider the actions to take if either of those authentication methods do not pass.  Inbox providers could either place the emails in the junk folders, block the message outright, or let the emails pass as normal depending on the policy in place. DMARC removes guesswork about the receiver’s handling of these failed messages, while limiting or eliminating the domain owner’s exposure to potentially fraudulent and harmful messages. DMARC also provides a way for email recipients to report back to the domain owner about messages that pass and/or fail DMARC evaluation.  If you have a DMARC policy in place on your domain, please make sure you are on a dedi

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wei.he
Klaviyo Employee
3 years ago
G
Contributor I
gauthamContributor I
asked in Analytics and Deliverability
Exporting Klaviyo Data for Analytics

Hello,I am fairly new to Klaviyo and was hoping to get some help with Klaviyo data that is captured in the tables. Is there a way to capture the click-to-action (CTA) data in one of the tables as a column? The idea is to track how many users clicked on the links/URLs in an email campaign. Also, is there a table that contains the actual email text (I know that it is stored within a bunch of HTML tags) to determine how many characters/words an email is?If these data elements don’t already exist, is it possible to access those through an API?Thanks,Gautham

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N
Contributor II
3 years ago
J
Active Contributor I
jfcatalanActive Contributor I
asked in Analytics and Deliverability
Klaviyo Event Tracking, Form Opened, & Bounce Rates

Hi,We are seeing a pretty drastic reduction in bounce rates and it's been a challenge to find the culprit.  Originally, I thought the issue was with another third-party vendor as it aligns with when they started to collect data.  However, when I asked them they brought my attention to a Klaviyo event that's firing on our site.Their screenshot:  I have the Klaviyo form listener event set up on GTM, but this was implemented March 29th. I am wondering if something changed regarding the form listener script around April 27th? Thank you,Jonathan  

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J
Active Contributor I
3 years ago
R
Contributor I
rasp2Contributor I
asked in Analytics and Deliverability
Best approach to automate getting segment predictive metrics

We want to automate getting segement predictive metrics (like Total Customer Lifetime Value, Churn Risk Prediction, Average Days Between Orders, Average Order). Right we are manually downloading that data with .csv file. We asked the support for API, and they said for the moment being it is not posible to get that data with an API. Do you have some workaround for us so we can automate it?

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Dov
3 years ago
Z
Contributor I
zeroresContributor I
asked in Analytics and Deliverability
How to get a subtotal on Placed Order metrics having multiple items?

Hello I create an order confirmation email using the placed order metric flow, but upon checking on the available data subtotal data is missing only the subtotal per item is available. Is there another work around on this like adding the subtotal per item? 

1
Dov
3 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
Will adding in Klaviyo’s CNAME and TXT record impact sending on other ESP platforms?F.A.Q.

Adding Klaviyo’s CNAME and TXT record will not impact sending on other ESP (Email Service Provider) platforms as long as the subdomain created for Klaviyo is different from the other ESP’s sending subdomain. Klaviyo’s CNAME is mainly aimed towards Klaviyo to make use of the subdomain, so it would not interfere with any sending on other ESPs. 

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wei.he
Klaviyo Employee
3 years ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability
My IP reputation on Google Postmaster is poor, but my domain reputation is fine. Does the poor IP reputation affect my deliverability with Gmail?F.A.Q.

Gmail looks at the domain reputation more than they look at your IP reputation. They are aware that reputations of IPs can be impacted by multiple senders, as email marketing often uses  shared IPs at large ESPs like Klaviyo. Meanwhile, the reputation of the domain is in the control of the domain owner/sender. So, the IP reputation has very little impact as long as your sending domain reputation is strong.

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wei.he
Klaviyo Employee
3 years ago
B
Contributor IV
brendonbrownContributor IV
asked in Analytics and Deliverability
How to deal with Autoresponders and Out of Office Replies

Hi folks,  What are you all doing to filter autoresponders, bounced notification and out of office replies? I want emails to reply to my customer service email address, but i don’t need my customer service team spending hours deleting emails after a big campaign. Thank you!

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B
Contributor IV
3 years ago
K
Contributor I
ks2025Contributor I
asked in Analytics and Deliverability
Klaviyo report card - shopify revenue group by missing items

I have a revenue table in analytics with Shopify revenue grouped by item. However, a lot of the products are missing from the table.I’ve reset it/ rebooted it - nothing changes it. The total revenue reported - when I don’t apply a grouping is correct.Is this a known bug? Or is there something I can do to see the correct data?

2
David To
Klaviyo Employee
3 years ago
JustJassy
Contributor I
JustJassyContributor I
asked in Analytics and Deliverability
Conversion Metrics

I am a little bit confused with the term “Fulfilled Order” and “Placed Order”.In measuring conversion on flows and campaigns, where should I look at? Fulfilled Order or Placed Order?Thank you!

1
Dov
3 years ago
P
Contributor I
PrabinContributor I
asked in Analytics and Deliverability
How to install Add to Cart without an Add to Cart Button Onsite?

How to install added to cart metrics if there is not add to cart button on store. Is there any possible ways to do it i'm using turbo theme

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David To
Klaviyo Employee
3 years ago
A
Active Contributor IV
Andrew.WaltersActive Contributor IV
asked in Analytics and Deliverability
Google Analytics Reporting More Revenue Than Klaviyo

Hi everyone, I just began to experience the following: Google analytics is attributing more revenue to a Klaviyo email campaign than Klaviyo. My email campaigns have recently been getting clipped.Are the two issues related? Google Analytics should NEVER attribute more conversions and revenue than Klaviyo to email campaigns given how each platform attributes success.What could be the culprit?  

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David To
Klaviyo Employee
3 years ago
G
GRossiNew Member
asked in Analytics and Deliverability
Event tracking Klaviyo form submissions on Google Analytics (on Shopify)

I am trying to configure Google Analytics to capture an event (and then a goal) when someone submits their email to a form. I’ve tried to follow the instructions at the link below but am still not having any events captured. https://help.klaviyo.com/hc/en-us/articles/115005077027-How-to-Configure-Google-Analytics-Goal-Tracking-for-a-Signup-Form Has anyone had issues with this and found a resolution? I am using an embedded Klaviyo form on a Shopify site

3
G
3 years ago
R
Contributor I
rridbergContributor I
asked in Analytics and Deliverability
Matching Shopify metrics with Klaviyo

HiI’m trying to understand how to pull revenue reports by segment that line up with the purchasing totals I’m seeing in Shopify. When I go to a person’s profile in Klaviyo I can see total revenue. And that matches up with Shopify. But how can I pull that “revenue” line into an actual report so I can see the spend of certain segments. Thanks

1
Dov
3 years ago
A
Contributor I
aahlineContributor I
asked in Analytics and Deliverability
“viewed cart” integration to handy theme shopify

Hi everyone,i have set up a browse abandonment flow for my shopify e-commerce, but noticed that it doesn’t have any input despite the amount of traffic and consumer browsing. I tried the instruction listed on https://help.klaviyo.com/hc/en-us/articles/115005080407-Integrate-with-Shopify#add-web-tracking-to-your-shopify-store3; but unfortunately the product.liquid from the theme didn’t have any codes other than static collection. Does anyone have similar experience, and if you could advise where should I paste the snippets to?  thanks,adeline

2
Dov
3 years ago
J
Contributor I
joshkalmsContributor I
asked in Analytics and Deliverability
Added to cart snippet not showing in metrics

Hello me again,Working on new account, but the metric “Add to Cart” has not appeared in Klaviyo.Here is the inspected element from my site:and here is the code in product.liquid in shopify:Does anyone know why the snippet is not showing up in klaviyo? thanks. Josh

2
Dov
3 years ago

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