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Hey, hey you allThank you to all who joined our first APAC Enabling SMS session today!Whether you attended the live session or not, you can still review the session replay and access all the resources we mentioned during the training. Watch the replay below👇: In this session, we: enabled your accounts with SMS and started capturing SMS consent with a signup form. A few resources we’ll be sharing during the session:Ready to become an SMS pro? Check out this online course: SMS Strategy Certification What should you build next?Verify that your SMS sign up form is functioning Finish setting up your first SMS welcome series flowNeed more help?Collecting Consent Reviewing SMS Settings Differences in SMS by Country Create Mobile Terms of Service Excited to see you at our future live APAC sessions. Cheers,Vivian Asonye | Customer Education Specialist, APAC
Happy Wednesday all! Welcome to our brand new strategy session on Collecting data and personalising your messaging. Whether you attend the live session tomorrow or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we will:Learn how to start collecting data with Klaviyo Familiarise ourselves with Klaviyo profiles and how profile properties are stored Highlight the differences between segmentation and personalisation Take a deep dive into strategies for segmentation and personalisationHere are some additional resources that may be helpful in implementing some of the recommendations from this training: Guide to profile properties Guide to predictive analytics How to add an update profile property action to a flow Doe Lashes case study Wilkinson Sword case studySee you soon at one of our live trainings!
I don’t even know where to start… Whether it be the current status of the builder (-ers)…Or the lack of accuracy of data (open, click rates etc.) in the flows…Or the lazy support representatives that use macros on any possible instances, without getting into much detail. The list could go on and on, but I’m just here to vent.Honestly, I’ve never experienced anything like Klaviyo. It’s one big pile of bugs.
Hi Community! As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well. The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, they saw Open-Rates slipping into 13% or less.When you fear your brand may be suffering from a similar fate - here is our tried and true strategy to help get your domain back into good standing.(Keep in mind things like purchased lists will make domain repairing an almost impossible task - so ensure your list only consists of contacts who've organically opted-in to hear from your brand.)Step One: Get a Puls
Greetings community,Thank you to all who joined our first APAC Marketing Strategy Session yesterday!In the session we cover:SMS sending basics Fitting SMS into your current marketing strategy Successful use cases from Klaviyo customers Whether you attended the live session or not, you can still review the session replay and access all the resources we mentioned during the training. If you want to learn more, Check out this online course: SMS Strategy Certification If you need to get this up and running in your account, Start by enabling SMS in your account Create an SMS multi-step sign up form Create an SMS Welcome Series Flow If you need more help, Check out these help center articles: Getting Started with SMS and MMS for the first time Mobile Hosted Terms of Service help articles Building Out Your Audience Personas Ghostbed case study Question: How are you planning to utilize SMS in your account? Let us know your thoughts in the comments below. Excited to see you at our f
Let’s keep the conversation going with Holly and Julie from our June 14, 2022 account spotlight featuring Seattle Elderberry! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how Seattle Elderberry: incorporates text only emails into their sending calendar uses omnichannel marketing can balance out campaign and flow revenue by introducing additional flows Note: account spotlight is not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled (it will be in August 2022). If you want to get some of the strategies from the session up and running in your account: A/B test text only and text/image hybrid templates with a small audience to see how text only emails perform with your sub
I work for a small ecomm grocer, and I’m weighing ESP options for the business. We don’t have anything in place yet. Currently considering Klaviyo and SendInBlue. I consider Klaviyo the gold standard for small businesses like mine and am leaning in this direction, but it’s difficult to get a clear picture of the unique benefits of Klaviyo relative to SendInBlue. Curious to know if anyone in the community has had experience with both and can share what features Klaviyo has that SendInBlue lacks. Our website and app are custom-built. Thanks!
Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training. https://klaviyoacademy.wistia.com/medias/chmttwpdcp In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS Strategy Certification Course
Hi there,If you are looking to understand how to set up a dedicated sending domain, look no further!Along with our great guide from the help center: How to set up a dedicated sending domainWe have recorded a video just for you! 1. To start with login to your Klaviyo account and go to Accounts > Settings > Domain & SettingsYou will then click on ‘ Get started’ and follow the instructions shown in the video below: https://app.gong.io/embedded-call?call-id=8523716606823804472&from=191&to=221 2. You will then need to update your DNS Records in your Site Provider. Here is an example of someone doing this in their site provider (this example is GoDaddy, here is a list of other providers and instructions on how to update)https://app.gong.io/embedded-call?call-id=8523716606823804472&from=1509&to=17403. You will then need to head back to your Klaviyo account to Verify Records4. Finally, when you are ready you can Apply the Domain, then start sending to your engaged au
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you migrating from Mailchimp to Klaviyo smoothly. In this session, we cover:Integrate with Mailchimp and understand the data Build in Klaviyo: - Import tags and templates - Recreate signup forms and email automations Send your first campaigns from Klaviyo by using Mailchimp data If you need to get this up and running in your account Integrate with Mailchimp Create signup forms, templates and flows Use Mailchimp data to create your engaged segment Here are some additional resources to help you follow the guidance in the training: Migrate from Mailchimp Multi-Account User Privileges Copy Flows and Templates Between Accounts Redirect signup forms to Klaviyo Guide to email deliverability Getting started with guided warming How to create an engaged segment Guide to list cleaning You want to make sure you’re getting started the best way with Klaviyo?
Hi everyone! Summer is heating up and so should your email and SMS communications! 🏝️ Of course, throwing marketing spaghetti at the wall is not going to get you the results that you are looking for, so here are a few examples of some strategic marketing efforts I've used that have gotten great success during the summer season and beyond. Let’s Get Social This Summer!With summer in swing, comes a great opportunity to reach your customers in fun ways! A great way to communicate with your previously-purchased customers is to send out emails and SMS communications to get them to submit user-generated content.It can be a fun and interactive way to:1. Get organic-looking content that you could reuse on social media and emails.2. Serves your customers by incentivizing them with fun giveaways. One strategy we’ve used successfully is to tie in certain prompts for your customers to follow. For example, if you sell cosmetics - you could send them a prompt about sharing their makeup looks for a
We needed to mass (re)move people from a list without unsubscribing, deleting or suppressing the profiles. For a client of ours we recently ran into an issue where we needed to mass remove various contacts from a list and add them to separate sub/smaller lists.Segmentation was not an option since we needed people to be subscribed to a list and not based on variables that could change. In this specific case it was a custom multilanguage shop with 1 Klaviyo account.An easy way to remove subscribers from a Klaviyo listKlaviyo does not provide an option to delete users from a list without manually removing them one by one. With thousands of people that needed to be removed this was not an option.SolutionUsing the information found in the klaviyo development documentation I've created this as a way to remove contacts from a list by using a CSV file with all email addresses in the header Email.Use case:While having to split up a main list in seperate sub-lists I encountered an issue that we
I often get asked by my customers, What more can we do? Is there another audience or segment that we can reach out to, to generate additional revenue? Whenever I get that question, I always think about the lowest hanging fruit available. Time is scarce, and we want to make sure that we're being as efficient as possible.I've come up with the Espresso shot. That has driven 30+ percent open rates, 3+ percent click rates, and in some cases can generate revenue up to 30 to 40% of a standard newsletter. Watch the video above to find out more and implement this in your own account now!
Happy Monday all and welcome to our very first EMEA-specific strategy session on Understanding email and SMS deliverability. Whether you attended the live session or not, in this post you’ll find the session replay and all of the additional resources mentioned during the training. In this session, we cover: What is deliverability? How is deliverability different for email and SMS? How to assess your email deliverability Improving open rates, click rates and sender reputation Here are some additional resources that may be helpful in implementing some of the recommendations from this training: Understanding deliverability best practicesMonitoring email deliverabilityHow to use the subject line assistantChanges to open rates with iOS 15Guide to warming your sending infrastructureUnderstand and Review Your SMS DeliverabilitySMS filtering by wireless carriers See you at one of our live trainings soon!
Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights. Since we already had a good base setup in Klaviyo including browse and cart abandonment, new subscriber flow, new customer thank you flow etc., we decided together with the client tha
Whether you were able to attend our Live Q&A Session or not, you can find a replay of the session below! Get answers to some of the most common questions related to high-impact features that were announced in May or previously in the year. Here are some additional resources that may be helpful as you explore these new features: Overview dashboard Understanding the overview dashboard Subject line assistant How to use Klaviyo’s subject line assistant SMS How to create and use quick responses How to Integrate with Gorgias How to Integrate with Zendesk V3 APIs Developer portal Have additional questions or do you have insights on the new features above? Keep the conversation going in the comments below. We would love to hear about your experience.
I was getting frustrated with the lack of ability to segment engagement metrics (opens, clicks etc) based on whether the email was a flow or a campaign - and there is a stark difference between the metrics of these 2 types! So i used zapier to take the Klaviyo event, set a path (in my case, based on naming convention) and push back a metric in Klaviyo titled “Campaign Open” etc. Now i can segment to my hearts content!
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you develop your strategy for acquiring SMS subscribers. In this session, we cover:Why you should be using SMS The importance of collecting consent Methods of acquiring SMS subscribers, including: Consent at checkout Multi-step sign-up forms SMS-only sign-up forms Email campaigns Click-to-text forms Custom keywords Email banners Instagram links You can watch the replay video below: https://klaviyoacademy.wistia.com/medias/qq13pzvaso Here are some additional resources to help you follow the guidance in the training: The Marketer’s Manual to SMS Compliance and Deliverability Guide to Collecting SMS Consent During this training, collecting consent via List API was not covered. If you have developers on your team and would like to explore this option, see the information linked below: How to Collect Consent via List API Have questions that still nee
Hi there,Hope you are doing well. I applied for Klaviyo Partners but unfortunately, I didn't get the partner badge. It's been more than 1-week since I applied for it. I'm a professional freelancer. I work on Fiverr, UpWork, PeoplePerHour as a klaviyo expert. I have helped so many clients and drive revenue for them through Email Marketing. I have already done over 60+ projects. So, I have experience with Klaviyo that's why I thought it will be better if I get a Klaviyo Partner badge will help to get more clients. So, I hope that klaviyo team will help me to get that badge. Really excited to see this.
Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you start constructing a multichannel communication strategy. In this session, we cover:Understanding your customers through buyer personas and journey mapping Choosing goals for each marketing channel Creating a messaging cadence and planning system that works for your business Here are some additional resources to help you follow the guidance in the training:MAKE A COPY | Downloadable Google Sheet Content Calendar MAKE A COPY | Buyer persona creation template How to identify your target audience How to create an engaged segment The crawl, walk, run approach to launching a strategic SMS program Getting started with using SMS and email togetherHave a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.
Whether you were able to attend our live session or not, you can find a replay of the session below! Learn fundamental principles of A/B testing, understand what elements of flows can be tested, and gain a deeper understanding of how to conduct tests in Klaviyo. Here are some additional resources that may help you as you begin constructing, running and analyzing A/B tests in flows: Best practices for A/B testing How to A/B test a flow email How to A/B test flow branches Can I send a different email based on the A/B test email a customer received? What to A/B test in your flows Want to learn more about statistical significance? How Klaviyo determines statistical significance (this article specifically refers to campaigns but is still a good explainer of the general methodology) Statistical significance audience size calculator Have a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.
Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow. Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif
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