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Strategic advice

Share the strategies that have worked for you and hear from others.

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  • 334 Replies

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157 Topics
Julia.LiMarzi
Klaviyo Employee
Julia.LiMarziKlaviyo Employee
posted in Strategic advice
Black Friday Wins! Share your best performing emails and strategies

Hey Community! One of the biggest shopping holidays in the US has passed: Black Friday/Cyber Monday. Our team did some preliminary research into how it all went and Klaviyo users drove 3.1% (~$1 billion) of all online store sales. How amazing is that?In the spirit of celebration, we want to see what your best performing emails/sms/forms and strategies were.Share a screenshot of your best below (remember to not include any private details like customer email addresses) and tell us a little bit about what worked for you!

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P
Klaviyo Employee
Mailbox Manny
Partner - Silver
Mailbox MannyPartner - Silver
posted in Strategic advice
How Was Your Black Friday?

Hi All! We’re still in the middle of Black Friday weekend, but now the actual day has passed - how did it go?!  Anything you would do differently next year?Also, this twitter thread by Alex McPeak about the emotions leading up to and during Black Friday are spot on! hahahttps://twitter.com/klaviyo/status/1331606595998937088  

640
Mailbox Manny
Partner - Silver
Lachlan Kuchel
Contributor I
Lachlan KuchelContributor I
posted in Strategic advice
Unsubscribe Page Conversion Opportunity

Little Known Unsubscribe Convertion TrickMost people I see using email marketing are leaving money on the table when it comes to their unsubscribe page…(Especially if you’re doing a lot of volume.)Not many people know this but you can change the unsubscribe page your subscribers land on after they unsubscribe from your email newsletter/list.I’ve used this page to act as one last-ditch effort to get a sale from subscribers...and it actually works!Two things I recommend you do when setting up your unsubscribe page:Make sure they know they’ve been unsubscribed from your list. If this isn’t clear they may mark your email as spam out of confusion. Add a downsell offer.And that's it.You can access your unsubscribe page via the “preference pages” section in Klaviyo.If you have this set up already, please let me know what you have on this page.If you don’t have this set up, let me know if you have any questions or if you need help creating such a page!Thanks,-Lachlan 

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Mailbox Manny
Partner - Silver
jsappington
Contributor III
jsappington2025 Champion
posted in Strategic advice
Excited to be here

Hi everyone,Love that Klaviyo has put this together. I’ve used Klaviyo for the past 3 years but the last year I’ve really doubled down and spent more time in Klaviyo than any other software. I’m looking forward to helping others here as well as getting help. If you want to connect on twitter my handle is @jsappington Thanks!

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jsappington
Contributor III
Julie Hayes
Julie HayesKlaviyo Alum
posted in Strategic advice
COVID & Shipping Delays

A common concern we are hearing here at Klaviyo is shipping delays, especially from small business owners.  What is your approach to shipping this year -- are you moving up your last day for guaranteed delivery emails or not offering guaranteed delivery by the holidays this year?  Any other strategies you are utilizing to mitigate any shipping concerns?

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Mailbox Manny
Partner - Silver
Brett from Gatsby
Contributor I
Brett from GatsbyContributor I
posted in Strategic advice
Gatsby's Black Friday Cyber Monday Tips - Using Klaviyo Flows for Influencer Marketing

With one week to go before BFCM, I wanted to share how some Klaviyo users are leveraging the brand new Gatsby integration to unlock new Klaviyo flows for influencer marketing automation. New trigger from Gatsby integrationInstagram stats in Klaviyo user profilesCustomer & influencer engagement rates on Instagram posts that mention you brandThis integration was announced on October 21st and it’s been excited to see the results so far.  By The Numbers (averages):15-25% of your customers will opt to give you their Instagram username 25-45% of them have 1,000+ Instagram followers each 6-10% avg. Instagram engagement rate for nano & micro influencersAs we prepare to publish some case studies, here is a specific example of how one merchant created their Klaviyo Flows for influencer marketing:Identify potential influencers on their website using a Gatsby Instagram field in their pop-up (install guide) Flow #1: When the customer joins the newsletter, the new subscriber email flow check

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Taylor Clark
Klaviyo Employee
Julie Hayes
Julie HayesKlaviyo Alum
posted in Strategic advice
2020 Black Friday / Cyber Monday Couponing & Discount Strategy

Hi all-This year has been quite different for e-commerce businesses.  We’ve heard from a lot of Klaviyo customers that they are utilizing different couponing and discount strategies -- what are you trying out this year for Black Friday?

2115
KaseyLuck
Partner - Platinum
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