How do you know if emails are going into spam?

Hey @gemmatoys,

Adding to @bluesnapper’s already great suggestion, although there is not way to conclusively know where your emails are landing, you can always leverage third-party monitoring tools to give you a better picture. 

I would recommend checking out the tools from the list below found in our Third-party deliverability monitoring tools reference Help Center article:

• Google Postmaster Tools
  Google Postmaster Tools is an official Google sender reputation platform that is helpful if you send to a large number of Gmail users. Postmaster Tools helps align your sending with Gmail’s best practices, track whether or not your emails are securely sent, and monitor how many are delivered successfully or marked as spam.
• Smart Network Data Services
  Smart Network Data Services is only applicable for Klaviyo users with a dedicated IP. It is the official Microsoft sender reputation platform that monitors your deliverability performance according to Hotmail and Outlook 365 email best practices.
• Everest by Validity
  Everest offers insights on deliverability, list validation, design, DMARC management, analytics, and more.
• Litmus
  Litmus allows you to preview emails in various email clients before sending. It also includes analytics to see how your customers are engaging with your emails, and pre-send testing that allows you to see where your emails are landing in different email clients' inboxes, including international clients. Learn about the Litmus Extension for Klaviyo (available in Google Chrome)
• Email on Acid
  Email on Acid focuses on email testing. They enable email previewing, campaign precheck, and spam testing.
• Kickbox
  Kickbox is a MA3WWG-certified list verification tool that integrates with Klaviyo. They ensure 99% of emails will reach the inbox when using their tool by reviewing the quality of your subscriber lists, inbox placement, active blacklist and DMARC monitoring, and pre-checking your email design and content for potential issues.
• Outlook.com Postmaster
  Outlook.com Postmaster provides information and troubleshooting best practices for those who send to Outlook.com users. The main purpose is to help boost your sender reputation and overall email deliverability.
• SparkPost Inbox Tracker
  SparkPost Inbox Tracker provides analytics insights (i.e., opens, deliveries, unsubscribes, etc.) at the ISP level. In addition, this tool provides insights on Gmail tab placement, ongoing assessments of spam complaints from email clients, and an audit tool to review over 30 key areas of your email before you send.
• Inbox Monster
  Inbox Monster offers campaign performance monitoring, blocklist monitoring, and rendering testing.

David

Hey @gemmatoys ,

• How’d you come to know that your emails are landing into your customer’s inbox?
• Did you notice a drop in your engagement metric - drop in opens, increase in bounces or spam complaints?
• Is the issue happening across all mailbox providers or specific one?
• Have you tried testing on some sample test ids (excluding the one that you use frequently)?
• As suggested above, how is sender reputation on GPT?

As a first step, let’s try to triage on the above and we can go to the next step in this process. Sounds good?

Regards,

Mohsin