Can I remove the % in the UTM parameters to make it cleaner?

  • 17 January 2023
  • 1 reply

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I have this UTM parameter utm_source=klaviyo&utm_medium=email_retargeting&utm_campaign=Just%20In%3A%20Carrollton%20T%27s%20New%20Colors%20%28Not%20Available%29&_kx=


Is it possible to remove the % to make the link look cleaner?


Best answer by stephen.trumble 18 January 2023, 11:26

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Userlevel 7
Badge +60

Hey @fuente98 

Welcome the the Klaviyo Community and congrats on your first post!

quick question, do you have Klaviyo UTM tracking turned on? If so, this is automatically generated and the only way to change it would be to disable Klaviyo’s UTM tracking and build your own UTM parameters and add them to your links. 

Hope this helps!