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Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

  • 3,679 Topics
  • 10,333 Replies
Lina
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Lina
started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...
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Julia.LiMarzi
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Julia.LiMarzi
started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...
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shoshana.antunes
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shoshana.antunes
started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...
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3679 Topics
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Contributor I
FilipFitoFitoContributor I
asked in Campaigns and Flows
Dynamic checkout code (auto-apply) not working

Hey, I wanted to set up my dynamic checkout code - which is not working, this is my code:{{ event.extra.checkout_url }}&discount={% coupon_code 'WARENKORB10' %}When I do the “send test” it works, but when I try it on another device with another email it just takes me on the homepage and does not add the discount.In theory this should work. (I tried replacing & with ? also).I set up discounts correctly. As by guide in klaviyo etc. Any tips how to solve this? Filip

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Akers Digital
Partner - Silver
1 year ago
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Contributor II
CharlesPointFrContributor II
asked in Campaigns and Flows
Question about segments for BLACK FRIDAY

Hello.We've sent campaigns for months to our most engaged segments (90 days, ~25k contacts), so we have high open rates overall for months (60-70% every time) and I believe we have a very strong deliverability.But, the thing is, we'd like to send an email for the Black Friday to all of our subscribed contacts. Going from ~25k to ~150k this time.Do you think that, according to the fact that we have a strong deliverability, we can send 1 email or 2 to our 150k contacts without issues?Thanks PS. It seems like a big part of the 150k have never received an email from this brand on Klaviyo - and there’s no data from their past email accounts. That’s why I think BLACK FRIDAY is the best time of the year to get in touch with these ghost contacts.

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Contributor II
1 year ago
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Contributor I
JLvlUpContributor I
asked in Campaigns and Flows
Skipped Due to Fails Flows Filters but No Sale? Why?

I was in Klayvio the other night and noticed that I had a high number of skips.  I did a bit of digging to see that most of the skips came from failing the flow filters. I’m running an abandoned cart sequence and the filter is simply “Placed Order 0 times since starting this flow filter”.  What I found interesting was that to total number of skipped email and total sales on our site didn’t add up for a given time.  Does anyone know of another reason why these email would be skipped or something in the flow that I could be missing? 

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Contributor I
1 year ago
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Contributor IV
Tölta.seContributor IV
asked in Campaigns and Flows
How to send a reminder to thoose who have not used a Shopify discount code recieved in a earlier sent email?

I sent a mail sent out with a discount code produced in Shopify (the same code for everyone receiving the email). I would now like to send a reminder mail to those how have not used the code for a purchase in Shopify after a number of days. Can I use a trigger split for that? I can choose the specific discount code there, but am not sure what the trigger actually does.

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Active Contributor II
1 year ago
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Contributor I
HarveylecopyContributor I
asked in Campaigns and Flows
My Klavyio preview message is showing the wrong thing

So my klavyio preview text is not working properly.here’s a picture of what I mean:I did not put 20% any where in my emailas you can see here Please help!

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Bobi N.
Partner - Platinum
1 year ago
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Contributor I
Sensory SpaceContributor I
posted in Campaigns and Flows
Abandoned cart preview not showing

Hey guys, trying to set up our abandoned cart flow and it doesn’t seem to be working. It used to work a few months ago and suddenly it’s stopped. I have checked the activity and the integration seems to be fine. I tried to have a play around with it and noticed it was set to static so I changed it to dynamic but that still did not work. Anyone have any advice? I have attached screenshots of what settings we currently have 

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S
Contributor I
1 year ago
thepowerofcopy
Partner
thepowerofcopyPartner
asked in Campaigns and Flows
Discount code in Abandoned Checkout Flow

Hello Klaviyo Fam, I’m setting up Abandoned Checkout flow and I want to apply the discount code automatically to checkout page. I use this: https://www.mysite.com/STOREFRONT_ID/checkouts/{{ event.extra.token }}&discount={% coupon_code 'NAME_OF_YOUR_COUPON' %}When I send a preview mail it looks like this:  And the link above it shows like this: QUESTION: How I can check if my set-up is working?Thank you!

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Contributor I
1 year ago
Z
Contributor IV
zellrebellContributor IV
asked in Campaigns and Flows
Current Customer signs to Welcome Series

Hi,what happens, if a current customer signs to the Welcome flow (the flow has the filter “Placed Order Zero times since starting this flow”)?Will current customers get the emails from the flow until they buy with the code or did they not get the emails because they’re already customers?I dont’ want to “punish” current customers, so it would be good, if they get the email with the code.How can I avoid, that a current customer signs in, get the code, unsubscribe and signs in again with the same email address to get the code again?What if a person signs to the Welcome flow who already signed in (without unsubscribing)? How can I add an Email who says: you’ve already signed in?Thanks for your help!

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Contributor IV
1 year ago
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Contributor I
LauraF123Contributor I
asked in Campaigns and Flows
Incorrect subject line and content pulled from campaign creator

When creating a newsletter using the campaign section I’ve encountered two issues: In some test recipients emails the subject line is from an old email and the content is from the template I inserted. The majority of testers received the correct email. Some testers who have been testers for over a year suddenly aren’t getting our test emails.I can’t see why this is?

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Contributor I
1 year ago
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Active Contributor I
jtao23Active Contributor I
posted in Campaigns and Flows
Dynamic Content Based on Purchase

Hello Klaviyo CommunityI’ve been able to successfully implement dynamic product information based on what the customer has purchased. I’m now looking to have dynamic texts and links based on the product.For example, if I have a table with 2 columns. The left column will be an image of the purchased product. How can I have dynamic text and link in the right column based on what the customer has purchased? I do see the ability to hide/show content blocks, but thinking there has to be an easier way. Also, I assume to show complementary products based on the purchased product is pretty straight forward.Anyone able to point me in the right direction? I’ve been going through the articles as well.Thanks!Joe

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Active Contributor I
1 year ago
A
Contributor I
AndrewEdwards422Contributor I
asked in Campaigns and Flows
Make Abandoned Checkout Flow list mirror the list in shopify for Abandoned Checkout

Hi all!I’m having an issue where some of our abandoned checkout flow emails are sending users to a url of https://null/ This is an awkward user experience. Looking at the activity details in Klaviyo shows that the event.extra.checkout_url and the event.extra.responsive_checkout_url send users to https://null/ Note that this is different than the url sending a user to the home page of the website. And this is also different than how the cart restoration will expire after 3 months and just send people to the home page. So with all that being said, I think part of the problem is that Klaviyo is sending too many emails compared to the list in shopify for abandoned checkouts. The shopify abandoned checkout list is much shorter than the list of recipients of our checkout started email flow. I’ve noticed that when a user is in the shopify abandoned checkout list, their cart is rebuilt through the klaviyo email. However when the klaviyo email is sent to a user who is not in the shopify abandon

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retention
Partner - Platinum
1 year ago
A
Anonymous
asked in Campaigns and Flows
Need a screen sharing meeting

We’ve had this for months & have never published anything.Can we please schedule a meeting, so we can transfer all of things from the other platform at one time? We can’t figure out how to properly use it? We’ve been paying both platforms for months, which has been unnecessary. Please Advise.Thanks!

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stephen.trumble
Community Manager
1 year ago
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Contributor I
longnguyenContributor I
asked in Campaigns and Flows
issue with klaviyo

i logged in this morning and my klaviyo keep showing like this. could you help me to fix this ? many thanks

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stephen.trumble
Community Manager
1 year ago
J
Contributor I
Justin VerMeerContributor I
asked in Campaigns and Flows
There is something wrong with our system, please try again

Hey,  I’ve been trying to send an email to a custom segment. I am stuck. After I edit the email content and click the “save content” button I get this error: “There is something wrong with our system, please try again.” I have tried again for several days now. I’ve refreshed the page, logged out and back into my Klaviyo account, and cannot figure out how to get past this. Any ideas? Thanks so much! Best,Justin​​​​​​  

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Contributor I
1 year ago
B
Contributor I
bohiqContributor I
asked in Campaigns and Flows
How can I personalize the content within a flow?

I’m setting up a flow to request previous customers to leave a review on my website. I’ve created the email and I would like to include the following sentence:You purchased [Product Name] from our store a couple of days ago… How can I automate the system to detect the last purchase from the customer and input into the email? I think a generic “You purchased a product from us” seems like a horrible customer experience, but I don’t have the bandwidth to manually send an email to each customer. Thanks! 

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Spark Bridge Digital LLC
Partner - Gold
1 year ago
Y
Contributor I
Yasir2006Contributor I
asked in Campaigns and Flows
Abandoned Cart & One Page Checkout

Hello. My problem is that i want to know how does klaviyo abandoned cart emails work with shopify one page checkout. I got to know that klaviyo sents abandoned cart email when a user fills the detail on the first checkout page and dont fill the details on the second checkout page and click buy. But now as shopify has switched to only one page checkout, how will this work 🥲.

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JamesDonn
Partner - Silver
1 year ago
JamesDonn
Partner - Silver
JamesDonnPartner - Silver
asked in Campaigns and Flows
Flow filters vs Conditional Splits

Hi everyone,We’ve recently taken over managing a Klaviyo account, but it’s not our first rodeo.I noticed they had flow filters in place in an Abandoned Basket flow. It was to exclude users that have purchased zero times since the start of the flow which is obviously correct, however...Is the best method to use flow filters or a series of conditional splits?We’ve always setup a multi-email flow up using a series of conditional splits, which effectively perform the same action of the flow filter. I feel this gives us more control of the flow.I also don’t like seeing a huge number of skipped emails due to flow filters. With the conditional splits it sorts them out before the email is triggered, reducing the skipped number.Would love to know your thoughts.

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JamesDonn
Partner - Silver
1 year ago
A
Contributor I
andigarciaContributor I
asked in Campaigns and Flows
Flow Email Schedule

Hi, do you have the option in klaviyo to add an email inside a flow that sends in a specific day in a year? like the 1st of january send this email but inside a flow not having to make a campaign etc..

2521
retention
Partner - Platinum
1 year ago
EmilyLeDuc
Partner
EmilyLeDucPartner
asked in Campaigns and Flows
Dynamic Personalization If/Then

I’d like to add dynamic content to campaigns in a post purchase customer flow, and I’m not quite sure how to do it. Here are more details: Subject line: If someone recently purchased xyz product, I want the subject line to recommend xyz product that pairs well with their recent order. For example... The Jeans pair perfectly with your new sweater! Email body: Similarly, if their recent order wax xyz, I want to show a specific recommended product picture, title, and brief description of the recommended product. For example…Our capsule collection was designed to pair with each piece in the collection, providing you with lots of stylish and versatile options. Here are more stylish pieces that are meant to pair with your recent purchase!Note: recommended items will include item picture, title, brief description of features, price, and CTA button: Shop Now If <recent order: The Jeans>  Show <The Sweater> and <The Tee>  If <recent order: The Trousers>  Show <The Bla

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EmilyLeDuc
Partner
1 year ago
M
Contributor I
MarketingAQSContributor I
asked in Campaigns and Flows
Added to Cart Value Trigger

Hi all, Is there a way to set up a trigger for “Added to Cart Value”? I already have the “Add to Cart” value set up. I’m trying to do a conditional split with Added to Cart Value for cart value at least $99 as customers with at $99 value get free shipping while under $99 would need to pay for shipping.Is there a workaround for this?

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In the Inbox
Partner - Platinum
1 year ago
D
Contributor I
daintyarmo2Contributor I
asked in Campaigns and Flows
welcome series flow - how to link best sellers to a welcome series email

I’m in the middle of creating a welcome series and have managed to create the first 2 emails however for the third one it shows the new arrivals template email which has space for 4 products and a description underneath but I can’t figure out how to get the products to be pulled through to the email from the website. Obviously it needs to be integrated so that someone who signs up to the newsletter one week will possibly be sent different new arrivals to someone who signs up the following week. Any help would be much appreciated.

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stephen.trumble
Community Manager
1 year ago
A
Contributor I
ABeeContributor I
asked in Campaigns and Flows
Incentivising without discount codes

Hi,Our website sells digital lessons and resources to schools and teachers.Some of our customer base are unable to use discount codes due to the way our checkout is set up (They bypass the checkout and use net terms to pay). We’ve struggled to find ways to tempt window shoppers into purchasing or engage in our winback flows without the use of a discount code they can use. Are there any other methods that we could use to engage these customers?

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A
Contributor I
1 year ago
A
Contributor I
AndrewEdwards422Contributor I
asked in Campaigns and Flows
Issue with Started Checkout flow sending users to "/none" [Shopify]

Hi there, I’ve been looking through a few threads and haven’t found an answer to this question yet.  Could someone help me figure out why our Started checkout flow emails are sometimes sending people to a “/none” url?I looked at the activity details for multiple customers that have received the flow under:Analytics > Metrics > Checkout Started > Activity Feed > the three dots to the right of multiple users > Activity Details > and then I see the following under the “$value” branch: "responsive_checkout_url":NULL"checkout_url":NULL When users receive this URL they just basically get sent to a blank page, not even to our site. I’ve tested this and looked at dozens of people’s activity details for the checkout started flow, and it looks like about 30% of them are actually getting a link to their restored cart. The rest are being led to nowhere. Do you have any idea why this is happening?Our Checkout Started flow is setup the default way and hasn’t been changed in over a

1372
ebusiness pros
Partner - Silver
1 year ago
A
Anonymous
asked in Campaigns and Flows
How to best set up flow' structures for email frequency preferences?

Hello Klaviyo community,I hope everyone’s having a great day.I am Dang, and I believe it’s important to email people at the frequency that they prefer. It’s better to send the appropriate number of emails than bombarding the customer to make them unsubscribe. I’ve been collecting email frequency preferences, including daily, weekly, and monthly as custom properties.Then tried to restructure my flows according to those frequencies. I tried to use conditional splits and time delays to stagger the email being sent based on the custom property they have applied to their account.The problem is some of our email messages (whether from flows or campaigns) will interfere with each other.So in a flow named A, after receiving Email A#1, instead of receiving Email A#2, a profile could receive a campaign D, or email B#1 (another email from another flow based on their behaviors).You can check the flow in the image below for an example:In the flow, I'll check their frequency preference, let's say We

4026
ebusiness pros
Partner - Silver
1 year ago
A
Contributor I
AnimalLoversCoContributor I
asked in Campaigns and Flows
changing my "return to your cart" button url

Hello. i have a problem. I want to make an abandoned cart email flow but I want to change "return to your cart" button URL so that it leads to cart view / view cart section, not checkout.  can I do it?   

59692
B
Contributor I
1 year ago
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