Skip to main content

Marketing

Power personalized experiences across every channel with intuitive marketing automation - here you can ask your questions, get them answered, and crowdsource ideas with your peers.

  • 10,778 Topics
  • 31,589 Replies
News

WooCommerce dynamic coupons

  • 5
  • 5

NEW Klaviyo Academy course: Power smarter marketing with Klaviyo AI

  • 2
  • 0

Klaviyo Email AI

  • 5
  • 0
10000 Topics
Brian Turcotte
Brian TurcotteKlaviyo Alum
published in Marketing
WooCommerce dynamic couponsNews

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 🚀 Get started today with the following resources:How to set up coupons for WooCommerce  Thanks,Your Klaviyo Community team 

5165
S
Contributor I
retention
Partner - Platinum
retention2025 Champion
posted in Marketing
Email AI Demo and Example Outputs

When the Email AI feature first launched, I was curious on some of the example outputs that it could generate. The Email AI lets you generate a Section of your Template with a given prompt to get you started. What’s interesting is that the AI seems to try to use your brand contextually wherever it can, which is most obvious when it creates some generative text.  I’ll add a few example here for now, but I’ll continue to update this thread with new additions.  Here’s an example of how it works (highly compressed animated gif!): Prompt: Create a header section with a logo image centered on top with a white background.  Below the logo has four primary navigation links from left to right.   Note: Email AI didn’t add the image logo, but it did center it correctly. Prompt: Create a section with images and text laid out in a zigzag pattern. At the bottom, add a button encouraging readers to take a look.   Prompt:Create a friendly message with links to follow us on social media.  For more infor

39962
CJamaechi
Problem Solver II
Natalie Gwynn
Klaviyo Employee
Natalie GwynnKlaviyo Employee
published in Marketing
How to A/B test Smart Opt-in versus other SMS opt-in methods

A/B test Smart Opt-inBecause the structure and functionality of the Smart Opt-in form is unique from other forms,  you’ll need to take an additional step to measure the impact of Smart Opt-in on your list growth. You can create an A/B test on a Smart Opt-in form to test it against a traditional SMS opt-in method, then create a segment for each variation and measure the segment growth per opt-in method.  Configure a new A/B testTo do so, you’ll first need to create a new A/B test, and assign each form variation a new hidden profile property: Open the form editor for your Smart Opt-in form. In the top left corner, select Create A/B Test. Name your test something descriptive (e.g., SMS Collection - Smart Opt-in vs. Traditional), then name each variation as the opt-in method that it will use (e.g., SMS Collection - Smart Opt-in and SMS Collection - Traditional opt-in). Select Create test. From here, you’ll be directed back to the form editor where you can customize each variation to use th

3550
Natalie Gwynn
Klaviyo Employee
Ashley I.
Partner - Platinum
Ashley I.2025 Champion
posted in Marketing
Top email marketing strategies for 2024 - powered by Klaviyo AI!

Klaviyo AI is here! If you are anything like me, you’ve probably already started diving head-first into some of the amazing new AI-powered features available to us in Klaviyo. If you haven’t heard, here’s what you need to know: Klaviyo AI launched last week, and represents a group of several new features in Klaviyo that may very well be this year’s secret weapon for supercharging your email marketing strategies. These include: Segments AI generates complex segments for you in seconds based on simple audience prompts. Email AI creates high-performing email content by inputting your campaign goals and creating an on-brand email in seconds. Forms AI uses AI to optimize web forms for conversion by testing multiple versions of your form to find the highest-converting display time.These new offerings build on AI-powered capabilities we already know and love in Klaviyo, such as: predictive analytics, product recommendations, personalized benchmarks, guided warming, and A/B testing TL;DR: Klav

5575
Ashley I.
Partner - Platinum
danielle.garland
Klaviyo Employee
danielle.garlandKlaviyo Employee
published in Marketing
Migrating from another SMS provider to KlaviyoTutorial

The thought of migrating SMS data to Klaviyo may seem like a difficult task. However, if you follow these simple steps, you will be on your way to sending SMS messages in no time. Step 1: Update your terms of service and privacy policy to include SMS languageYou may have already updated your terms of service and privacy policy before sending in your previous provider. However, it doesn’t hurt to review and revamp, as needed. View our guidance on how to:Create a mobile terms of service  Best practices on updating your SMS privacy policy Set up your SMS disclosure languageIf you would prefer a video demonstration, please view our quick tutorial on Creating the Mobile Terms of Service. Step 2: Recreate any flows and forms from your previous provider in Klaviyo This is an important step to ensure that you have all relevant information in your Klaviyo account, prior to your current SMS platform account becoming inaccessible.Keep in mind that all flows, with the exception of the welcome flow

5084
P
Active Contributor I
stephen.trumble
Community Manager
stephen.trumbleCommunity Manager
published in Marketing
Introducing Klaviyo AI

Hey Klaviyo Community! We are proud to Introduce Klaviyo AI: Your guide to smarter digital relationships. Klaviyo AI does the thinking and heavy lifting for you, so you can:More accurately predict what customers want (and when)  Work faster and smarter, without all the manual work Put optimization on autopilot  …all so you can drive more revenue for your businessNew Product Features:Segments AI: Describe the people you want to reach and Klaviyo will create a segment for you. Email AI: Type your goals and Klaviyo will design an on-brand email section in seconds.Forms display optimization: AI tests multiple versions of your form to find the highest- converting display time.Learn more* Features available globally (in English only), for paid accounts Did you miss the Klaviyo AI webinar?Not to worry, we have a recording of the event for you to watch here!  Ready to get started with Klaviyo AI? Login to your account today to start exploring how Klaviyo AI can help you work smarter on the way

7875
tonystanhope
Partner
S
Contributor I
scopertaContributor I
asked in Marketing
Does Klaviyo automatically remove duplicate profiles when combining lists?

hi all - quick question for you: When combining a few different lists into one list - whether it's manually uploading them or just adding them to a campaign - does klaviyo automatically remove duplicates?

71836
T
Contributor I
Julie Hayes
Julie HayesKlaviyo Alum
published in Marketing
Engaged SegmentsTutorial

Sending to engaged customers is crucial to being a successful email marketer. We recommend breaking up your Klaviyo subscribers into 30-, 60-, and 90-day engagement groups. If you send daily, we recommend using a 30-day engaged criteria (using opened or clicked email). If you plan to send to subscribers weekly or monthly, extend the timeframe for opens and clicks to 60 or 90 days.Monitor your open rates using the engagement report.  

809322
David To
Klaviyo Employee
J
Contributor I
jelgieContributor I
asked in Marketing
How can you sync lists with Google Ads customer match automatically?

Is there a way to do this? Thank you!

523720
D
Contributor IV
Anna McCarthy
Klaviyo Employee
Anna McCarthyKlaviyo Employee
published in Marketing
Email template tutorials by Anna McCarthyTutorial

Hello Community!I hope the posts and the walkthrough tutorial videos I’ve provided were helpful. If you haven’t had a chance or may have missed one of them, don’t worry! I’ve included all of my posts below in the order they were released starting with Klaviyo’s New Template Editor versus the Classic Template Editor post. 

10410
Anna McCarthy
Klaviyo Employee
D
Contributor IV
Darren CContributor IV
asked in Marketing
Sales not attributed to email sends

Hi guys,Am encountering a weird issue here. I sent out an EDM on 12th September and it has generated a sale on 15th September. I’ve checked the order and they did made a purchase on the product featured in the EDM, had an internal team to cross check and it is to that particular segment as well.By right the sale should be attributed to the email, yet the sale was not reflected anywhere on the campaign reporting to date (not even on previous email sends too). By right, Klaviyo have a 5 day attribution window (if I’m not mistaken) but it is weird that the sale is not showing up anywhere. The sent email had UTM tracking links on all of the products as well which is quite off. May I understand what could be the issue here? Thanks for the help!

3477
G
Contributor I
S
Contributor II
scottmContributor II
asked in Marketing
Is there a template tag for the campaign subject line or campaign ID?

Hi! I am integrating some (non-Klaviyo) surveys into my email campaigns. For reporting purposes, I would like to be able to pass in some dynamic values to the URLs in my “form” links within the campaign. (For example, if a user clicks a link, I could see in the reporting which campaign they clicked on.) My questions: First: When composing an email campaign, is there a template tag I can use that repeats the subject line used in that campaign email? For example, if the subject is:Bananas are 50% today onlyThen let’s say a template tag like{{ subject }}…would resolve to:Bananas are 50% today only Second: If that doesn’t exist, is there another template tag of a campaign identifier, or some other way to identify the campaign? (I see that I could use {{ date }}.) Third: Does Klaviyo’s template language include a mechanism for URL-encoding strings?  For example, to take the {{ subject }} and convert it to:Bananas%20are%2050%25%20today%20only…so it could be usable within a URL parameter.Than

192
S
Contributor II
O
Contributor I
OsanContributor I
asked in Marketing
Klaviyo not capturing email subscribers from Shopify

Klaviyo only shows 7 email subscribers, whereas on my Shopify, I see 13 active subscribers. I checked all my settings - I removed double opt-in, I disabled/enabled integration. But Klaviyo is still not capturing all my subscribers. Why is this? 

213
emma.owens
Community Manager
G
Contributor I
GracieContributor I
asked in Marketing
Can't send a test email

I am getting an error message when I try to send a test email that says “Message displayed without tags or variables. Fix invalid template tags or variables  to preview the message with actual profiles and events.I am not sure where the issue is. How would I locate and fix the issue?

4985
bluesnapper
Partner
F
Contributor I
FALGContributor I
asked in Marketing
Pop ups slowing load time

I have set up a subscribe pop up.  Since then my page loads much more slowly.  I have two questions:how do I disable the pop up can I edit the pop up to improve page loading time?

211
MANSIR2094
Problem Solver IV
J
Contributor I
josimarContributor I
asked in Marketing
Any evidence through A/B etc of Pop up versus No Pop Up in driving prospect data?

HiIf one of your goals in order to drive return visitors to the site is to gain  prospective customer data from your website e.g. email/sms, is there any evidence from A/B testing or any other evidence based methods usingPop Up with an embedded newsletter form (or whatever you decided to call it)v Just an embedded newsletter formThat A delivers more than B or vice versa or either approach delivers the same result Personally, I feel the triggered pop based on a certain threshold of engagement to the site being delivered is the most effective means - but do not have any evidence to substantiate the thought.thanks,J 

234
J
Contributor I
WildMustardNZ
Partner - Silver
WildMustardNZPartner - Silver
asked in Marketing
Typeform Quiz Results

Hi,I’m looking for guidance on the simplest way to gather Typeform Quiz Results which can then be used as Flow Triggers in Klaviyo please.I’ve read previous community threads but how to achieve this is unclear.I have Typeform and Klaviyo integrated and syncing correctly.What I am trying to achieve is flows based on Quiz results eg: “Which animal are you?”Then filter Pandas, Quokkas, Sausage Dogs into relevant segments which will trigger flows.Do I need a third party tool to achieve this, or is there a workaround please?NB: I am a Klaviyo Partner, looking to achieve this on behalf of a client. TY

1975
H
Contributor I
J
Contributor I
jakobknitwearContributor I
asked in Marketing
Multiple Products in Review Flow / Review Submission Page

I am in the process of migrating my review flow from Yotpo to Klaviyo. While Yotpo made it easy to handle orders containing multiple products, I am encountering challenges with Klaviyo.I have managed to successfully displayed multiple products in my review request email using dynamic tables. However, when a customer who purchased multiple products clicks the review CTA button, they only see one product on the review submission page instead of all the items in their order.The settings for the review submission page indicate that "By default, all additional products in the order are displayed" (screenshot attached), which suggests this functionality should be possible.I have thoroughly reviewed the available online resources but have not found a solution, which is why I am reaching out to the community.Thank you in advance for your help!  

91
J
Contributor I
N
Contributor I
NualaContributor I
asked in Marketing
Cross-sell/Upsell Flow Query

Hello,I’m looking for the best way to optimise our cross-sell and upsell email flows. We currently have a small product range (around five products, with plans to expand). At the moment, we run separate upsell/restock flows and cross-sell flows for each product. However, we’re looking to streamline this into a single, more dynamic flow.We want our upsell/restock emails to be dynamic, so if a customer has purchased two items, the email will automatically remind them to repurchase those specific items. How can we achieve this? Is there a way to make the content blocks dynamic, so they only display if a customer has previously bought a certain product? Do we need Advanced KDP to do this?Any guidance would be much appreciated!Thanks in advance.

311
emma.owens
Community Manager
A
Contributor I
AlumafashionContributor I
asked in Marketing
Does Klaviyo get historical data on "viewed products" in Shopify?

I am trying to segment viewed but not ordered (brows abandonment) but for some reason when I choose the ‘viewed product’ (api) in the filtering on Klaviyo, I am not getting any data. and when I look at the metrics it doesnt look like i am receiving any data on the ‘viewed product’ (api) option. could you please help?

71
retention
Partner - Platinum
X
Contributor I
xcapistrContributor I
asked in Marketing
Push notification for React Native Android while app is closed

Hello,I have Klaviyo integrated in my react native app with `klaviyo-react-native-sdk`. When I’m sending test notifications from campaign it works well with iOS version. But there is one issue on Android version when app is closed.Notifications on Android are not displayed when app is closed probably because they don’t include ‘notification’ payload (only ‘data’) so Android won’t show it. I can’t see any option in Klaviyo dashboard to set custom payload for push notifications. Is it somehow manageable?(I can display notification properly while app is in the background or in the foreground but not when it’s closed)Thank you

2765
X
Contributor I
W
Contributor I
Wiji77Contributor I
asked in Marketing
Unable to add tracking number

Hello everyone, I'm asking for your help with a question that seems fairly ‘simple’ but which I'm having absolutely no luck setting up and making work…I would simply like to add my customers' order tracking numbers to a personalised email (to create an order delivery flow).I tested the variable: {{ event.extra.fulfilments.0.tracking_number|default:‘’ }}It ‘works’ but as my customers receive a gift card automatically (so there's no tracking number), the tracking displays nothing because it's trying to retrieve the gift card tracking number…If I put: {{ event.extra.fulfilments.1.tracking_number|default:‘’ }} = It works. But on the other hand, for customers who order and don't have the gift card, the tracking number doesn't display anything… If I put: {{ event.extra.fulfilments.tracking_number|default:‘’ }} = Strictly nothing is displayed… Does anyone have a simple solution? I'm getting bored, stupidly, with a simple thing like that ahah. Thanks a lot.

322
W
Contributor I
M
Contributor I
Mieke S.Contributor I
asked in Marketing
Featured review carousel background will not change

I added a feature review carousel to my homepage but the background is white. When I go to settings and change the background style, the background color is not covering the entire section, but only a small block around the cards. So now theres a white section on my homepage. How can I change this? I use Shopify. Thank you in advance.Mieke

151
S
Contributor IV
F
Contributor I
fjv-robContributor I
asked in Marketing
Displaying Custom Property Value in Email

 I have a loyalty program that is integrated with Klaviyo and is successfully passing its variables to customer profiles. For some reason, I can see the loyalty points variable values in Klaviyo but I can’t get the value to show in my email campaigns. Is it just a syntax issue? My steps…Look up myself as the test subject to confirm the loyalty points custom property I want to display is present and has a valid value. In this case, the property is labeled “KR_PTS” and it is showing a value of 50. So far so good. Ideally, I’d like to set up a show/hide conditional I want to display a text block for anyone that has this value present in their profile and the value is greater than 0 (show if they have 1 or more points). Create a campaign email with a text block with conditional formatting containing the following:person|lookup:'KR_PTS' > 0 Insert a text block with the following syntax:{{ person|lookup:'KR_PTS' }} Send a test message to myself at the same email address in my profile. Res

2774
A
Contributor I
C
Active Contributor IV
cbzhuActive Contributor IV
asked in Marketing
Win Back Flow Recommendations

We are setting up a winback flow that provides dynamic product recommenations. There are some customers that have purchased most of our products already (i.e. 5 out 6 of our products). We set up a winback flow that recommends two other product customers may like. However, in the preview of one customer, I noticed that one customer only gets only one recommendation since she that’s the only product she has not purchased yet. Is there a way to get it so the second recommendation space will be filled with a product they’ve purchased before in the event there is only one new recommendation available? Said another way, we want there to always be two recommendations even if we have to fill the space with a product they’ve already purchased before. The priority is to recommend products that are new to them though.

272
retention
Partner - Platinum
Terms & Conditions

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy |
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.