We’ve recently integrated Klaviyo into our ecommerce after migrating from Mailchimp. After about 3 months of data, we’ve noticed that our open rates have dipped. In Advanced Reports, we’re seeing the open rate for Gmail recipients significantly lower (by about 7-10% each campaign) than other domains like me, @hotmail/outlook and @icloud.com, @me.com, etc.
We’re also seeing a 0% spam/abuse reports from gmail in Advanced Reports, so we know that it’s not a spam issue.
What’s the best way to encourage or get an increase in the open rates for gmail recipients?
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