I'm looking into different platforms for my company to move to in the near future, since Bronto (our current ESP) is shutting down next year. One of the features we make pretty heavy use of in Bronto is the content tag system, which allows us to create predefined blocks of HTML code (via Bronto's API) that can be inserted into messages as needed, but this feature seems to be somewhat unique to Bronto from what I can find.
I see that Klaviyo has a number of predefined variables, and custom properties for contact-specific personalization, but those don’t quite fit what we’re looking for.
Is there any way to replicate that functionality in Klaviyo?
Best answer by DovView original