Hey, @GV123 welcome!  

First, regarding the types of emails you should be implementing, here are some key ones you might want to consider (I’ve attached links to all the resources and articles that can assist you):

1. Welcome Series: This is essential for new subscribers. It introduces your brand and sets the tone for future communications. A good welcome series can increase engagement and conversions right from the start​ (Klaviyo)​​​.
2. Browse Abandonment: These emails remind users of products they viewed but didn't purchase, nudging them back to your site​ (Klaviyo)​.
3. Abandoned Cart: A must-have for recovering lost sales when customers leave items in their cart without checking out​ (Klaviyo)​​ (Content Marketing Up)​.
4. Post-Purchase Follow-ups: These include order confirmations, shipping updates, and requests for reviews. They help build trust and encourage repeat purchases​​​ (Klaviyo)​.
5. Win-back Campaigns: Re-engage inactive customers with personalized offers or updates on new products​ (Content Marketing Up)​​​.

Now, regarding using Canva or Figma to create email designs and uploading them as image blocks, there are a few things to consider. While it's definitely possible and can make your emails look visually appealing, there are some downsides:

1. Deliverability: Emails with large images can sometimes be flagged by spam filters, reducing your deliverability rates. It's important to balance image and text to ensure your emails land in the inbox​ (Klaviyo)​.
2. Accessibility: Image-only emails can be problematic for accessibility. Screen readers can’t read text within images, so it’s essential to include alt text for any critical information​​.
3. Loading Times: Images can increase loading times, especially on mobile devices. This might cause some recipients to abandon the email before it fully loads​.

If coding HTML emails isn’t an option for you, consider using Klaviyo’s drag-and-drop editor. It allows you to create professional-looking emails with a mix of images and text blocks without needing to code. This way, you can ensure better deliverability and accessibility while still having visually appealing designs​.

I hope this helps!

Hey @GV123 

First, regarding the types of emails you should be implementing, here are some key ones you might want to consider:

1. Welcome Series: This is essential for new subscribers. It introduces your brand and sets the tone for future communications. A good welcome series can increase engagement and conversions right from the start.
2. Browse Abandonment: These emails remind users of products they viewed but didn't purchase, nudging them back to your site.
3. Abandoned Cart: A must-have for recovering lost sales when customers leave items in their cart without checking out.
4. Post-Purchase Follow-ups: These include order confirmations, shipping updates, and requests for reviews. They help build trust and encourage repeat purchases.
5. Win-back Campaigns: Re-engage inactive customers with personalized offers or updates on new products.

Now, regarding using Canva or Figma to create email designs and uploading them as image blocks, there are a few things to consider. While it's definitely possible and can make your emails look visually appealing, there are some downsides:

1. Deliverability: Emails with large images can sometimes be flagged by spam filters, reducing your deliverability rates. It's important to balance image and text to ensure your emails land in the inbox.
2. Accessibility: Image-only emails can be problematic for accessibility. Screen readers can’t read text within images, so it’s essential to include alt text for any critical information.
3. Loading Times: Images can increase loading times, especially on mobile devices. This might cause some recipients to abandon the email before it fully loads.

If coding HTML emails isn’t an option for you, consider using Klaviyo’s drag-and-drop editor. It allows you to create professional-looking emails with a mix of images and text blocks without needing to code. This way, you can ensure better deliverability and accessibility while still having visually appealing designs.

For more detailed guidance, check out these helpful resources:

• Getting started with flows
• Flows / Flow Best Practices and Examples

I hope this helps :)

Hi there @GV123,

On top of @eCom2Win_Agency’s great thoughts. Here are some more resources on designing emails from a recent thread that might help you as well in light of having strong deliverability!

Hope this helps!

-Taylor