Hello @LisaRiz,

I’m assuming by highly engaged, you mean active on your site?

No, I mean they open and click on emails. My engaged segment has included anyone not suppressed that has opened or clicked on email or been active on site in 90 days. I do not exclude people that have not subscribed. What I have found is that there is a large number of people highly engaged on email that ended up on my list as customers but never subscribed. Now I’m wanting to fix that so that so that I can better manage list cleaning. 

Hey @LisaRiz! The “OR been active on site” is the condition that is including all those profiles that have never subscribed to marketing. For a sunset flow, your segment conditions should be the following:

• If someone can or cannot receive marketing > Can receive > email marketing
  AND
• What someone has done (or not done) > Received Email > is at least 10 > in the last 180 days
  AND
• What someone has done (or not done) > has Opened Email > zero times > over all time
  AND
• What someone has done (or not done) > has Clicked Email > zero times > over all time
  AND
• What someone has done (or not done) > has Placed Order > zero times > over all time
  AND
• What someone has done (or not done) > has Started Checkout > zero times > over all time
  AND
• What someone has done (or not done) > has Viewed Product > zero times > over all time
  AND
• What someone has done (or not done) > has Active on Site > zero times > over all time

Try that and let me know if that helps narrow it down!

Hi @kaila.lawrence 

That helps in terms of a sunset flow, but how would you go about transitioning these “Never Subscribed” but highly engaged with emails to actually “Subscribed”?

A lot of these customers have been coming via checkout, which is why they are ‘Never Subscribed’.

Thanks.