I have a number of B2B customers. I use Klaviyo to market my B2C customers but feel like I’m missing out huge by not marketing my B2B customers.
I want to offer them bulk discounts and nurture them so they keep supporting me.
These businesses haven’t consented to marketing though. I was thinking, I should send them a personal email from my personal email address asking them if they’d be interested in joining my “B2B bulk deals” type thing and include a link to an opt-in form I would build on Klaviyo and direct them to sign up via the link.
Do you think this is the best way to do this or am I leaving a more strategic and easier approach on the table.
Guidance will be so great.
Best answer by stephen.trumbleView original