Hi there,

I understand your desire to take your email segmentation to the next level. Segmentation is key to delivering relevant, personalized content that resonates with your subscribers and drives engagement.

Signup Form Segmentation

When it comes to your signup form, consider adding a card where new subscribers can select their favorite teams and brands from a list. This could be a simple checkbox list or a more interactive experience like a quiz or poll. You can use custom properties to ‘tag’ each answer.

Existing Database Segmentation

For your existing database, run a series of email campaigns to gather more information about their interests. Offer an incentive to encourage participation. Segment based on their past purchase behavior and engagement with your emails.

Leveraging Website Behavior and Shopify Collections

Analyze your website traffic and purchase data to create segments based on the products they view and purchase. Use Shopify collections to group products by team or brand, making it easier to target specific segments.

Tracking Landing Pages

1. Create a unique landing page for each product or brand you sell
2. Use UTM parameters in the URL to track where the customer came from (e.g. utm_source=shopping_ad&utm_medium=cpc&utm_campaign=brandx)
3. When a customer lands on one of your product pages, capture the referrer URL and add it to their profile
4. Use Klaviyo's built-in UTM tracking to automatically parse the UTM parameters and store them as properties

This is an onogoing process and I totally understand that the above are not easy fixes to the issue. Having 50+ teams and, I suppose, thousands of products, is a complex task. But once in place, you could feel confident that you’ve moved a step closer to more relevance and value for your subscribers.

Hope that helps,