Segments for Digital Marketing Agency

  • 11 January 2023
  • 3 replies

Badge +4

Hi everyone!


Hope everyone is doing well! Just wondering if anyone has any good examples for segments for your agency newsletter? So far we have got B2B customers and National vs International but wondering if someone could share their best practices?


Thank you so much in advance!


Best answer by Akers Digital 12 January 2023, 06:04

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3 replies

Userlevel 7
Badge +60

Hi @bradygillian3963


Welcome to the Community, thanks for sharing your question with us! 


I think some of our Champions would have some insight into this question! @Mailbox Manny, @Omar, @Akers Digital, got any thoughts?



Userlevel 6
Badge +21

Hey @bradygillian3963 ,

We keep our newsletter segments pretty clean, we have a current client segment and a general newsletter list. You could also likely segment based on services offered by using a flow to tag contacts based on the pages they viewed.

Some background, we do digital advertising, email marketing, and Shopify/eComm consulting. Our newsletter is mostly around what we are seeing the the direct to consumer space for outdoor industry brands. 


I hope that helps!

Userlevel 7
Badge +38

Hey @bradygillian3963, similar to what @Akers Digital said, keeping it pretty clean and easy.  Depends on how wide your offering is too, but our focus is narrow and North America so it doesn't get too complicated. 


Identifying a goal for your list will also help answer that question.  Ours is to nurture and stay top of mind of prospects and educate/provide market insights for customers. We don't push for the sale too hard, that will come from our direct outreach.