Hey @Natalia Popova 

Welcome to the Klaviyo community

In the email with the discount code (Version , you should include a unique URL or add a UTM tracking parameter to the URL. This helps you differentiate between clicks on Version A and Version B.

For instance:

• Regular link: https://yourstore.com/review
• Version B link: https://yourstore.com/review?source=discount

This parameter (?source=discount) will help you identify clicks from the email that offered a discount code. 

• Now Create a new segment.
  • Set the conditions to identify users who clicked on the specific link or tracking parameter included in Version B of the email. For example:
    • "What someone has done" > "Clicked Email" > "Where URL equals" > ;URL with unique tracking parameter].
  • AND (Use AND condition)
  • "What someone has done" > "SubmittedReview" > "At least once".

Now you can trigger a new flow with this segment and deliver a discount code

I hope this helps

Cheers

Arpit

Thanks Arpit, that’s helpful!

Apart from unique URL tracking, do you have experience retargeting users who have engaged with specific e-mail message from a flow in a marketing campaign? I am curious to know what is the common way to do it in Klaviyo. 

Thank you!

Natalia

Hey @Natalia Popova 

Yes you can do that by again creating a segment like below where you can filter out based on the flow

You can also filter out based on each email (from a flow), by using “Message” instead of ‘flow’ you see in the above screenshot.

You can even filter based on variation of an A/B test that you are running by using “Message variation” as below

You can use these segments and target these profiles in campaigns etc

I hope this helps

Cheers

Arpit

That’s what I was after, thank you Arpit!

The message I want to retarget does not pop up for me among available messages right now but I assume, it has to be sent first to populate. 

Thank you very much!

Natalia

Hi @ArpitBanjara,

thanks again for your inout above!

Just a quick question: where do I find the message variation id outside of the segment building? On your screenshot above it is VXKTZc. 

Since I used the same flow for testing (cloned), I would like to double check if I am using the right message for building my segment. 

Thank you!

Natalia

Hey @Natalia Popova 

Great question - you can find it in the URL of the variation 

I hope this helps

Cheers

Arpit

Fantastic, thank you Arpit!