Strategic advice

Klaviyo APIs explained: when and why marketers should use them

Klaviyo Champions Ross Hopkins and Christian Norbjerg Enger share when and why to use APIs. From sending custom events and enriching profiles to automating workflows at scale, their real-world ecommerce examples show how APIs unlock the flexibility and personalization you can’t get from the UI alone. Why bother with APIs if Klaviyo already has a robust UI? Ross: For me, it's all about flexibility and speed. The UI is great, but sometimes you just want to do something your own way - especially if you're working with internal systems that don’t fit into the mold of out-of-the-box integrations or tools like Zapier and Make.At CFI, we track the performance of a 12-month membership subscription, and a lot of that logic just doesn’t live in Klaviyo natively. And that’s totally fine, that’s exactly what APIs are for - to provide the control to define the metrics that matter to our business - not just the ones that third-party platforms say I should care about.Plus, once you start learning ho

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5 days ago

GabbyEspositoCommunity Manager

3 ways to turn AI research into real marketing results

The IDC just named Klaviyo a Leader in AI Marketing, but what matters most for customers is how you can use those insights right now. Here are some insights and some practical ways to translate the industry research into campaigns that actually drive growth.AI isn’t “nice to have” anymoreIDC’s analysis shows that AI has become essential for consumer brands looking to drive more revenue from every interaction. For Klaviyo customers, that doesn’t mean adding yet another tool to your stack. It means using AI that’s already embedded in your workflows–from predictive analytics to generative content to autonomous optimization.How to apply this today in Klaviyo:Use Predictive Analytics (e.g., churn risk, predicted next order date) to target your campaigns. Experiment with AI copy suggestions in campaigns or flows to save time and test new angles. Lean on send time optimization to meet customers when they’re most engaged.Proof that AI drives growthThe IDC report isn’t just theory–it’s backed b

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16 days ago

zacfromson2025 Champion

SMS compliance - what you need to know about the new Texas law

Hey everyone, Zac Fromson here.I’ve been getting a lot of questions about the new Texas telemarketing law (an amendment to the Texas Business & Commerce Code, Chapter 302) that takes effect on September 1, 2025. This update expands the law from covering only voice calls to now including marketing text messages.The stakes are high — non-compliance could mean penalties of up to $5,000 per message. Understandably, brands are trying to figure out: Do I need to register? What if my list is 100% opted in? Do I really need to put down $10,000?Here’s a breakdown of what we know, what’s still unclear, and how you can prepare.Disclaimer: This information is for educational purposes only and is not legal advice. Please consult your legal counsel to understand how this applies to your business. What’s changing in Texas?Before: Chapter 302 applied only to telephone calls. Now: As of Sept 1, 2025, the definition of “telephone solicitation” includes SMS messages. Requirement: Businesses sending m

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NerminePartner

Issue with Added to Cart Flow Triggering on Shipping Insurance

Hi everyone,I’m running into an issue with the Added to Cart metric for a client on Shopify who offers shipping insurance.I was able to hide the shipping insurance from the checkout flow, but since the Added to Cart flow triggers per event, it’s been tricky to manage. I added a filter so the flow doesn’t trigger when the only item in the cart is shipping insurance. However, most of the emails going out still show only the shipping insurance, since it’s often the first product that triggered the event.I searched the community but didn’t find anyone reporting a similar issue. Has anyone else dealt with this on Shopify? I’d love to hear any workarounds or best practices to make sure that emails aren’t showing just the shipping insurance.Thanks in advance!

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GabbyEspositoCommunity Manager

Speak directly with a CSM

Haven’t gotten any questions yet, so I want to underscore that this is an opportunity to get advice, feedback, and/or answers directly from a CSM. Doesn’t need to be related to BFCM!

Chloe-SchneiderCommunity Manager

Recap: Playing the Long Game: How brand-building and BFCM can co-exist

During our fireside chat on brand building during BFCM, host Jess McMahon, Senior Digital Strategist at Klaviyo, was joined by Nathan Yun, co-founder at Paire, and Nicole, head of ecommerce at Koh, to share strategies on using BFCM not just for sales spikes, but as a launchpad for loyalty. If you want to get more than a short-term sugar high from BFCM, here are five pieces of advice to building your brand up while driving dollars: 1. Treat BFCM as a brand-building momentBFCM is one of the biggest acquisition windows of the year — nearly a quarter of e-commerce GMV happens in November and December. Many brands approach it as a discount-driven event, but Jess cautioned that this creates “rented attention,” where new customers are only there for the deal.Instead, BFCM should be the starting line of the customer relationship. For many shoppers, it’s their first introduction to your brand, meaning your onboarding flow, post-purchase experience, and follow-up communication are critical to w

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JDaileyContributor I

Amazon refugee needs help

This is embarrassing to admit but we have never engaged via email marketing with our Shopify customers. It used to be easy… they just found us. But no more. Trying to escape from Amazon and get control over our sales. Here’s the context… and I would REALLY appreciate your input. Healing the Heart Pet Loss is our site launched in 2014 and recently updated. Our flagship product is a pet remembrance picture frame gift set… most often purchased as a gift to be shipped directly to a grieving pet lover. It is personalized and handcrafted. A set of our customers are very loyal… we are their go-to source when they need this item. Downside is the need for this product is limited to the pet loss event.Our customer list currently shows 1109 people. Here’s a segment breakdown:7% are subscribed76% have purchased at least once10% have purchased more than once24% have not purchasedI am a newbie to Klaviyo and anxious to get going. My intention is to “reintroduce” us to our list, communicate r

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19 days ago

Taishah99Contributor I

Problem with spam complaint and unsuscribe rate

Hi there!I manage an account that belongs to an urn and cremation jewelry company. You could imagine people won’t want to receive our messages frequently.I am sending campaigns once a week and we try to be really respectful, using cremation jewelry as our main option when we want to promote products. I just send emails to new suscribers and people in my 30 days engaged segment. I also got a sunset flow and I clean my list frequently.Neverthless, I have a high spam complaint and unsuscribe rate problem. I understand it has to do with the type of product we’re marketing, but is there something else I can do to try to stay at healthy levels of spam and unsucribe rate?

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19 days ago

BeautyCopywriter94Contributor I

Texas SMS compliance law update - how can we exclude Texas from SMS?

After talking to my clients we decided that registering to text Texas is not worth it for their business at the moment (not enough business coming from Texas to make it worth the expense of registering). What are the best ways to exclude Texas from SMS? This is what I’m thinking:Adding a filter to my SMS flows to prevent those with their State Profile Property set as “Texas” from entering Create a segment for SMS subscribers excluding those based in Texas Profile Property → State → TexasIs there anything else I should be thinking of? An additional filter to ensure no SMS slips through?

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19 days ago

Adam Ragsdale2025 Champion

7 essential email marketing tactics for small business beginners

Are you staring at your email marketing dashboard feeling overwhelmed? You're not alone. Many small business owners I’ve worked with know email marketing can be highly valuable to their business, but they don’t know where to start or how to make it actually work.Here’s the thing: email marketing for small businesses doesn’t have to be complicated. In fact, some of the most successful strategies are surprisingly easy to implement. Whether you're just getting started or you've been sending emails without much strategy, this guide gives you 7 proven tactics that can transform your email marketing from "just another task" to a real revenue driver.The best part? You can implement every one of these tactics in Klaviyo in just a few minutes or hours. Let’s dive in and build an email marketing foundation that works for your small business.1. How to set up a welcome series flow in KlaviyoYour welcome series is the foundation of everything else you'll do in email marketing. Think of it as your d

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29 days ago

HeerContributor I

Klaviyo Integrations and Magento

Hello,Magento 2 (M2) → Klaviyo: can we upload data directly?Context: We have a large amount of historical and ongoing purchase data. Right now, I spend a lot of time manually downloading and segmenting it based on customers buying similar products. I’m trying to find out if Klaviyo can take this data straight from Magento without the manual work.If you integrate Google Ads with Klaviyo, what changes? Is there any supporting data or evidence on the impact of this integration?

GabbyEspositoCommunity Manager

How are you using AI this BFCM?

Please share your top use cases and tips for automating your processes this year.

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JDaileyContributor I

Klaviyo Newbie needs feedback on 1st email...what's missing

Context: this is 1st email to reach out to old customer list… specific only to pet loss. Many have been with us for years but way past time for us to be actively communicating. This is partly story and also introducing a new style of remembrance frame.Goal: to reconnect with audience, increase sales with new photo product types relevant to all pet lovers.Look & feel??? what do ya think? Too much copy?? Need sign up block??? (have a lead magnet pdf download for writing thoughtful pet loss messages) What have I missed?

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GabbyEspositoCommunity Manager

Giggly Squad x Klaviyo-users unite

Yes, I am a Klaviyo employee, but I was a Giggler first. I am obsessed with how she has built a brand and community around her personality of being a cat lady, love of bed-rotting, and top tier fashion.

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GabbyEspositoCommunity Manager

Q&A recap from the solution architects' AMA

In our latest Ask Me Anything (AMA), Community members brought thoughtful questions about segmentation, integrations, deliverability, and compliance. Below is a roundup of the most common questions and answers from the session, so you can catch up on what was discussed and use these insights in your own programs.Tracking purchases by “Attributed Channel” after the August 2024 update Displaying product feeds in multiple languages Adding brand data to “Recently Viewed Products” User roles & transactional email resends Expanding Zenoti data sync and keeping systems aligned Collecting multilingual profiles with Smart Translations Organizing and updating profiles Cleaning unengaged profiles and preventing spam issues Getting access to a Customer Success Manager Tracking purchases by “Attributed Channel” after the August 2024 update Q (from @lahtalion):With the August 2024 Attribution update, some dimensions (like Attributed Channel) were removed from Segment Builder. We used these to t

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Kyli GurContributor I

Button Block Border

Good day, When we receive some of our mailers and view them on our desktop many of our Shop Now buttons are missing their full border. It sometimes gets cut off on the top or bottom or sides. This is not the case when viewing on mobile. Please see image attached of the bottom of the Shop Now block not showing up.Why would this happen? How do we prevent this from happening?Many thanks Missing Border from Shop Now Button

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Kristin_McFarland2025 Champion

What's a good click-through rate? Plus, tactics to boost yours

Click rate vs. click-through rate How to calculate and interpret your click-through rate What your CTR really tells you about performance Understanding CTR benchmarks Case study: How one ecommerce brand transformed performance through CTR analysis Good CTR across industries Red flags in your CTR data 7 tactics to boost your click-through rate The bottom line: CTR is a business growth indicator"Is a 2.3% click-through rate good or bad?"As an agency owner, this question lands in my inbox frequently. Business owners stare at their campaigns and dashboards, wondering if their audience actually cares about what they're sending, or if they're slowly losing their grip on customer engagement.Here’s the thing: increasing engagement is as difficult as it is important. Tracking metrics, especially engagement metrics, is important because click-through rate can mean the difference between a profitable campaign and money down the drain. Metrics don’t just show what worked—they also help you identi

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daddyshomemadesyrupsContributor II

Many of my email addresses show as never subscribed. I am looking for best practices

I noticed 2/3 of my email addresses are showing as never subscribed (I created a segment and found them). I’m not sure if it’s because a button got missed, they were old contacts from a different system or they just don’t want email. Are there best practices for what to do with these emails so I can give them the opportunity to subscribe if it got missed or suppress the email address if they don’t want them so I am not paying extra for those email addresses?

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sunContributor I

Low click rate on image-based emails

Lately, I’ve been seeing a dip in click rates across our campaigns, so I ran a/b text comparing image-heavy email vs text-style email. The result were pretty clear - the text-based version significantly outperformed the image-based one. this makes me wonder if there might be a deliverability issue with the image-heavy emails. Has anyone else experience something similar? How can i improve image email performance?

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Ashley I.2025 Champion

How to get started with WooCommerce

Hi Community! I’m Ashley, and today I’m sharing some of my favorite tips for WooCommerce stores looking to get started with Klaviyo. WooCommerce is one of the most popular ecommerce platforms out there, and it enables merchants to extend the functionality of their websites through plugins and custom coded solutions. Though the platform is open-source, most integrations can be completed with just a few clicks, making it approachable to users who may not have a technical background. Klaviyo offers a seamless one-click integration that allows brands to sync all historical and real-time data from their WooCommerce store into Klaviyo. In the second half of 2022, my team had the pleasure of engaging with a brand on WooCommerce who was looking to migrate their email marketing from MailChimp to Klaviyo. Prior to working with us, this apparel brand struggled to send campaigns on a recurring basis, their Welcome Series and Abandoned Cart flows were not performing well, and they felt that their

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savannah.mazolaKlaviyo Employee

Is your SMS signup form pulling its weight? Here’s how to check and improve it

Hey everyone! I’m an SMS strategist at Klaviyo with 5 years of experience helping brands grow through smarter omnichannel strategies. Excited to share some tips and learn from this community too.Is your SMS signup form working hard enough? Here's how to tell.If you’re investing in SMS but not seeing strong list growth, your signup form might be the reason. Acquisition fuels revenue, so form optimization and expansion is a great first step to improve list growth and overall SMS performance.To help you get a clear picture of where your form stands (and how to improve it), use these benchmarks:Below 1% subscribe rate → needs improvement 1%–3% subscribe rate → average performance, room for optimization Above 3% subscribe rate → above average, fine-tune via testing In this post, we’ll walk through how to audit your current setup, what to check at each benchmark level, and what changes can help you grow your list faster—just in time for your next big campaign.Initial list growth review Befo

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fetchprofitsContributor II

Using Dedicated Sub Domains For WooCommerce

Hi folks,I can see that we can set up a branded domain on Klaviyo. I plan to use a subdomain for all promotions, flows, and campaigns. Something like promos@genius.fetchprofits.com.The store uses WooCommerce though. For transactional emails the existing “from address” looks like wordpress@fetchprofits.com -- not something I’d like to use (also looks wonky when it lands in an Inbox). How do I add a dedicated subdomain to be used for transactional email sends? An email like store@trans.fetchprofits.com ?Any advice would be much appreciatedMany thanks

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MMaggieContributor I

question

Hello can someone help me with Klaviyo ?

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daddyshomemadesyrupsContributor II

I am newer to Klaviyo and am starting to test and add more sign up forms. Have you found text only; images on the left or images on the right tend to work better or is it different for everyone? I am not a design person at all and I feel like there are about a million different options you could change not only with the layout but colors, size, font; etc and I don’t even know where to begin. Any feedback would be much appreciated.

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2 months ago

Christine CurranContributor I