Hi @SpoiledRotten, 

Welcome to the Community! Love this strategy question! 

Getting preferences of your customers and segmenting marketing accordingly is Klaviyo’s special sauce and what takes your marketing from good to great!

If you want to get these preferences from new subscribers I’d recommend asking for this in your signup form and welcome series. You can add a conditional split of whether or not they have a property attached to their profile with any of the preferences, you’ll need to use an OR connector in this split, and if not you can send them a welcome series email  asking them for a preference via link, button, or picture.. If they already gave this info from your signup form then you can send them a normal email not asking for this information again.

For your existing subscribers, you can create a segment of your older subscribers who don’t have this profile property of preference attached to them and send a a campaign asking for them to tell you what their preference is, in the same way you’d ask someone in your welcome series who hasn’t given you this information yet. 

It should be noted that you will need to redirect users to a success URL after they give you their preference, per the documentation, however, you cancreate a full page success form   to host on a website on your site or embed a signup form on a new page in your site like this user below.

Thanks for participating in the Community!

-Taylor

@Taylor Tarpley Thanks for the answer, very helpful!