We have been using Klaviyo now for about a year, and I’m having really good success with our engaged segment.
As we are a gift shop with several different categories (candles, specialty foods, tableware, baby, home decor, pets, etc) I’d like to begin capturing customer preferences so that when we are doing product specific emails, I am only sending to the people who are interested in those categories.
What is the best way to capture that information after they complete the pop-up? Is it best to capture that immediately, or add it as part of our welcome flow? Or take them directly to a page online after completing the subscribe form? Is that something I can do using a Klaviyo form or is best achieved through an app?
Greatly appreciate any advice or best practices that are working for others.
Best answer by Taylor TarpleyView original