Strategic advice

If you’re looking to increase your customer engagement and drive more sales, an omnichannel marketing strategy is a must. An omnichannel marketing approach means communicating consistently across different channels, providing a seamless experience for your customers. Email and SMS are two powerful communication channels that enable you to create cohesive, personalized experiences that resonate with your audience and foster loyalty. Properly aligning email and SMS strategies helps your brand reinforce your message, reach a wider audience, and optimize engagement rates.  Below are a few key tactics my team has used to effecti

Email copywriting includes both subject line and email body copy. It may seem straightforward, but it requires practice, strategy, creativity, and careful execution. When inboxes are flooded with marketing emails, copywriting is where you can stand out and generate revenue from your email marketing channel.  Great email copy is well written, on brand, clear, easy to read, and direct so your subscriber knows what to do.  These 8 tips will help you create stronger email copy, boosting your click rates and conversion rates.  1. Know your audience  You need to know who you’re talking to before you do anything in marketing, including email copywriting. Good copy demonstrates an understanding of its audience to resonate with them, which ultimate

In today’s dynamic world of digital marketing, SMS marketing stands out as a uniquely powerful tool to engage directly with your most active customers. For brands, every customer interaction counts, and SMS can be the difference between a one-time buyer and a lifelong customer. Che

Today I want to take a look at Klaviyo’s 2024 Benchmark Report and dive into some of the report’s key takeaways and use cases. There is a LOT to unpack in this report, so I have decided to focus on automations, also known as flows.  Automations continue to be the smartest investment of your time as a marketer. According to the benchmark report, automated flows can generate up to 30x more revenue per recipient (RPR) than one-time campaign sends -based on the difference between average RPR for email campaigns ($0.11) and average RPR for abandoned cart flo

Hello Klaviyo Community!  Let’s address the elephant in the room (industry): Privacy changes. We’re all talking about them, but are any of us really sure how to combat them? Luckily, I’m here to share some tips and tricks that will can help my fellow Community members how to overcome the challenges their brands may face as third-party data and cookies become a thing of the past.  Why zero-party data can help brands combat the privacy changes Customers demand more personalized shopping experiences, but are also clamping down on the data they are willing to share; this makes creating personalized experiences diffi

Hi Community!  As a Champion, I would love to share some of my experience with you all so we can continue to learn and grow together! One particular story I’d like to share is about a client of mine’s deliverability issues and how we rectified their particular issue, in hopes it will teach and encourage others as well.   The challenge facing our Klaviyo Client, WearMePro (WMP), was the concern that their domain reputation was in bad standing and that their emails were landing in Spam after seeing several sends with low engagement. Even with their normally avid and engaged following, the

 We all know that it costs exceedingly more to acquire a new customer than it does to retain a hard-won one; 4 to 5 times more, actually, per Forbes. The holiday season presents a unique opportunity to introduce brands to a large influx of first-time buyers that they can convert into loyal customers. In this post, we’ll explore some tried-and-tested strategies you can implement today to retain your new customers. Understanding the stages of the customer journey  We think about the customer journey in 5 stages: Awareness, Acquisition, Conversion, Fulfillment, and Loyalty. During the Awareness &

Hey, y’all! I’m Gabrielle, and I’m here to share some strategies to help you get the most impact from segmenting your audience. Why segments matter Email marketing has come a long way since the days of generic mass emails that resemble a somewhat interesting ad, but aren’t specifically relevant to the product you want. Today, successful brands understand the importance of delivering targeted and relevant messages to their customers. Segmentation is one of the most effective strategies for achieving this personalization. After all, you chose to do your email marketing with Klaviyo for a reason! In this article, we'll explore the key segments that every brand needs. I’ll also introduce some of my personal favorite segments to help you better

Hi Community!  You’ve made it to the other side of the BFCM hustle and the holiday gifting season. As we roll into 2024, how do you architect a marketing strategy to help your business grow? It's time to decipher the secrets of success for the upcoming year. This article will shed light on best practices that are most relevant now and help you identify what levers will be most impactful for your brand so you can grow profitably and sustainably. Brands that succeed in 2024 will focus on customer retention, co-marketing with partners, and integrating people and numbers. It Starts With an Audit Take stock of your marketing successes and failures in 2023. Pay close attention to stress points like BFCM and other special promotions. Where did your marketing endeavors throw curveba

The Black Friday and Cyber Monday (BFCM) shopping extravaganza demands meticulous planning and execution to deliver successful campaigns. However, the story doesn't end with the last click. As the year draws to a close, businesses are presented with a valuable opportunity to explore and refine their strategies, ensuring sustained success beyond the BFCM rush. Let's dive into how to review key BFCM data and use it to power your marketing communication after the holiday season. Data Analysis:  Let's begin by digging into the data. It is important to understand customer behavior during the BFCM period. Key metrics to analyze include: open rates, click rates, conversion rates, and revenue generated from your email campaigns. It is essential to ask specific questions to gain deeper insights in

Hi all! Sharing our experiences and strategies with one another is what makes the Community a unique space to grow and learn together. With that in mind, I’m sure many of you are eager to learn what insights we can leverage from the past to positively impact our Cyber Weekend results this year! l evaluated BFCM strategies from 10 brands, and today I’ll share how to unlock your own success by learning from three brands who dominated Cyber Weekend last year. There’s one brand whose efforts flopped, so you can learn from their mistakes too. You can use these strategies in your own plans so your 2023 Black Friday and Cyber Monday promotions shine. Let’s dive in with what to avoid first, before we celebrate what succeeded. What not to do A women’s skincare and razor brand has a reputation for developing innovative products. One thing they do w

As Black Friday and Cyber Monday approach, we all start to gear up for one of the busiest shopping periods of the year. To maximize sales and customer engagement, it is critical to build a strong email list in Klaviyo. Let’s check out 10 effective strategies to help you grow your email list and prepare for a successful holiday season. 1. Create irresistible lead magnetsA compelling lead magnet is a valuable incentive that encourages visitors to provide their email addresses. In Klaviyo, design and automate the delivery of exclusive content, discount codes, or free guides relevant to your audience's interests. Ensure your lead magnet aligns with your Black Friday/Cyber Monday promotions to maintain interest and anticipation. 2. Optimize Klaviyo sign-up forms

Join the Klaviyo Community's Black Friday Cyber Monday monthly challenge and gear up for the ultimate weekend of holiday marketing! We're thrilled to present a series of exciting challenges each month leading up to BFCM, designed to supercharge your preparation. By actively participating in these challenges, engaging with fellow members by providing feedback and likes, you'll earn valuable points along the way.🏆Prizes to be won!🏆At the conclusion of the BFCM challenge, November 24th 2023, we'll reward our top 3 participants with an exclusive opportunity to receive:a personalized one-on-one account audit session with a Klaviyo expert.  invitation to join one of our highly sought-after community Superuser group virtual meetups. 

As the holiday season approaches, businesses worldwide gear up for one of the busiest and most lucrative periods of the year: Black Friday and Cyber Monday (BFCM).  These shopping events offer a significant opportunity for brands to boost sales and revenue. However, to make the most out of these campaigns, ensuring deliverability best practices is crucial. Campaign reporting  and a holistic view of analytics plays a pivotal role in this process, as it enables businesses to gauge the effectiveness of their marketing efforts and optimize their strategies for maximum impact. Let’s delve into the best practices for campaign reporting and analytics to ensure that your deliverability is BFCM ready. 1. Define clear objectives Before building any campaign, it is essential to set clear and specific objectives. Whi

Hi all!  What a great time we had together for our Superuser quarterly networking and strategy session yesterday!  We shared 17+ exclusive strategies, tips and resources for a successful Q4 planning for our most engaged members of the Community! For this quarter’s meeting, we discussed strategies Klaviyo CSMs recommend for how to best prep for:The month of BFCM Cyber Weekend Year-end holiday marketingThank you to all who attended, loved hearing your Q

Hey Community, Brett here! It may be cliché saying, but where did the year go?! Somehow the holiday season is drawing near, and clients and consumers alike are all gearing up for the Black Friday Cyber Monday or BFCM frenzy.  As someone who does all his clothes shopping for the year during this holiday weekend, I personally can’t wait! My wife thinks I’m crazy, but I love all the energy, promotions, and deals that brands put together for the “superbowl of ecommerce.” I make all my buying decisions based on which brands offer the best messaging and offers. True Classic I’m looking at you! While we all think of pricing cutting during BFCM, offering steep discounts may not be the right approach for your brand, or you may want to offset the margin compression with some other promotional ideas that increase your revenue. 

Hi Community! I’m Ashley, one of the Klaviyo Community Champions here. Today, I am going to be sharing a how-to guide on creating a Black Friday Cyber Monday (BFCM) campaign calendar for the upcoming holiday season.  Black Friday and Cyber Monday will be here before you know it, and many marketers have already finished laying the groundwork for a successful BFCM strategy for this year. Read on to learn how you can get started with planning your holiday campaign calendar! Build a strategy guided by your data Klaviyo is an excellent, unified data platform that gives marketers and business owners alike a clearer picture of their customer data.