Product Updates & Announcements

HighlightsThis month’s updates make it even easier to personalize, automate, and measure success across channels. Here are the big releases to check out.WhatsApp Double Opt-InNow you can capture consent more clearly with WhatsApp double opt-in. This feature ensures compliance and builds trust by confirming that subscribers truly want to receive your messages — improving deliverability and engagement.Funnel-based SegmentsMake your segmentation more powerful with funnel-based segments. Build segments around the stages of your customer journey — like discovery, consideration, and conversion — to deliver the right message at exactly the right time.Tone of Voice for K:AI Customer AgentYou can now define how your K:AI Customer Agent communicates. Choose from professional, friendly, or clever tones to ensure that your automated responses align perfectly with your brand personality.Sticky Product Page CTAsKeep shoppers engaged and drive more conversions with sticky call-to-action (CTA) buttons

Here is a roundup of the K:Service GA announcement from K:BOS. Learn about Customer Hub, Customer Agent, and Helpdesk and how to get started. Running support as a growing brand isn’t easy. Customers expect fast, helpful answers, but small teams can only do so much. That’s why Klaviyo built K:Service, a set of tools that make it easier for you to take care of your customers without burning out your team. Klaviyo’s been rolling some of these tools out gradually, and now they’re available for everyone. Here’s what you can do with them:Customer HubCustomer Hub is a place where your shoppers can help themselves. Instead of waiting on a reply, they can:Check orders, returns, and reorders right away. Find answers without opening a ticket. Get personalized recommendations when they’re ready to shop again.Learn more about getting started here.Customer AgentA digital teammate which can:Answer common questions instantly (“Where’s my order?” is the most popular one). Suggest the right products bas

This just in: Klaviyo Academy dropped a new course all about reviews! Enroll in Improve your Klaviyo reviews strategy with custom questions and follow along at your own pace. You will learn how to build custom review questions that align with your unique brand, products, and customer-base. That way you can ask the questions you care about (e.g., how would you describe your By the end of the course, you’ll be able to:Collect new customer data with custom review questions. Segment reviewers based on their responses. Split their flows into unique messaging pathways. Target reviews segments with omni-channel campaigns.Note: In order for this course to be useful, you should already have reviews set up in Klaviyo. Don’t know how to do that? Learn how to get started.📣We want to hear from you! 📣Let us know what custom question you’d like to ask customers, or a specific strategy you’ve employed that has worked well! For instance, if you’re a hair-care brand, you may want to test questions lik

Looking for general guidance on getting started, setting up, or trouble-shooting Customer Hub, Customer Agent, or Helpdesk? Struggling to scale, globalize or customize Customer Hub? Want to know how to configure Customer Agent for your specific needs? Wondering what platforms Helpdesk integrates with or how it might fit in existing separate CX - marketing work-streams? You’re in the right place. From October 13-20, our Klaviyo Service product experts, including the Head of Product Grant Deken, as well as product managers Paul and Tanner, will be answering your questions directly. Drop your questions in this thread any time during the AMA window, and they’ll respond by Monday, October 20.Let’s get your service strategy smooth, scalable, and streamlined for the peak season ahead.The AMA is open! Post your questions below.

I am excited to share a new way to turn customer insights into action. With Typeform Product Quizzes and Klaviyo Flows, brands can capture zero-party data—information customers choose to share—and use it to power personalized marketing at scale. Quiz responses sync instantly into Klaviyo profiles, allowing you to trigger tailored flows, product recommendations, and segmented campaigns in real time. This integration helps brands move from guessing to asking, building stronger, more authentic relationships that drive engagement and retention.Discover how brands are using Typeform + Klaviyo to deliver experiences customers actually want.Learn more

🚨The Klaviyo Community is buzzing with creativity, and we’re thrilled to celebrate the incredible efforts of everyone who participated in our 2024 Black Friday Cyber Monday challenges. Each challenge showcased your innovation, collaboration, and drive to elevate your marketing game. We are incredibly grateful for every idea that was submitted. 🚨 Without further ado, let’s give a huge round of applause to the winners! 🏆✨ Be sure to check out all of their amazing contributions.  🏆 Implement omnichannel strategies winner: ​@kimm 🏆 Utilize new features winner: ​@natalieH24 🏆Increase conversions winner: ​@HouseOfHuntington 🏆 Grow your list winner: ​@SarahMarie  Each winner will receive a $150 gift card from one of our Klaviyo customers: Marine Layer, DKNY or Dermalogica. 📢 Winners: Check your inbox for details on your prize, and don’t forget to share your success with the community!A massive thank-you to EVERYONE who participated. Your energy and insights have been inspiring! Keep t

The past quarter has been packed with product releases and it can be hard to keep up. Here’s a straightforward recap of what shipped in Q3 2025, including the updates people have asked for most often, and the rest of the improvements that might help you get more out of Klaviyo. HighlightsThese releases are huge for Klaviyo, but also a huge win for users because some were fast-tracked or born out of customer feedback, support tickets, and search data – features many of you flagged as pain points or top-of-list requests.AI-powered Helpdesk (Sep 25): A workspace that gives faster, more accurate resolutions while surfacing upsell opportunities. Built to reduce the back-and-forth in customer support.   Customer Agent (Sep 24): A 24/7 AI assistant that can answer FAQs, recommend products, update orders and returns, and hand off to your team with context intact.   Omnichannel Campaign Builder (Sep 23): One of the biggest asks—finally, you can plan and send coordinated campaigns across email,

Exciting news for our Community members! We're thrilled to announce the launch of our brand-new Digital marketing certificate.This certificate will equip you with essential skills and knowledge to thrive in today's dynamic digital landscape. Whether you're looking to start a new career in marketing, enhance your current strategy, or simply understand the fundamentals, this program is for you!What you'll learn:Search engine optimization (SEO) Paid advertising (PPC)  Organic social media  Omnichannel content marketing Website and product page design  Analytics and reporting …And so much more!Find out more and enroll today.We can’t wait to see you grow! 

Klaviyo AI or K:AI is Klaviyo’s built-in AI layer that powers agents, personalization, and automation across marketing and customer service workflows, all using your brand’s own data. It’s meant to let you take the lead while the AI handles repetitive tasks in the background.Marketing AgentLaunch-ready campaigns, flows, and forms – you just enter your site info and it gets to work.  It continues generating strategic creative ideas, optimizing performance, and helping you scale without manually supervising every step. Learn more about Marketing Agent here.Customer AgentA 24/7 conversational assistant for your shoppers, answering questions, recommending products, resolving basic support issues.  Seamless handoffs to your live support team (with full context) when needed.  Works across multiple channels: web chat, SMS, email (beta), and more. Learn more about Customer Agent here.AI-powered personalization everywhereOver 40 AI features are already built into Klaviyo’s B2C CRM — from smarte

Post your question as a reply to this thread anytime between now and Monday, 9/22. Our CSMs will answer you directly below. The busiest time of the year is almost here — are you ready? We have some dedicated heroes to help make sure you are.From product optimization to growth strategies and BFCM prep, our CSMs are here to help you make the most of the season ahead.September 15–22, you’ll have the opportunity to ask your questions directly to Klaviyo experts: Dieliya Diop, CSM (EMEA), Dennys Hernandez, CSM (AMER), and Julie Epshteyn, CSM (APAC).This is your chance to get practical, expert-backed guidance tailored to your business, learn from other Community members’ questions and experiences, and build confidence heading into the busiest months of the year.Unlike traditional support, the AMA is open to everyone, whether you’re a solo entrepreneur, a partner/agency serving multiple brands, SMB, etc. By participating, you’ll not only get answers to your own questions but also help create

Ready to take your restaurant marketing to the next level? Take our new course, Enhance restaurant guest relationships, today! This course is perfect for customers in the restaurant industry looking to better engage and retain their guests. It covers restaurant-specific use cases for driving online orders and more on-premise foot traffic. By the end of this resource, you will be able to:Integrate your tech stack with Klaviyo. Grow your marketing list with online and on-premise strategies. Build strategic, restaurant-specific segments. Create an omnichannel campaign strategy that drives more guest conversions. Engage guests with automated flows. Analyze marketing performance and make data-driven decisions. Take the course now: Enhance restaurant guest relationships Have a question? Comment below to let us know.

Join the K:BOS Community group to connect with other attendees before, during, and after the conference. Whether you’re traveling solo, coming with a team, or attending K:BOS for the very first time, this forum is designed to make the event feel more personal, connected, and fun.Why participate? Break the ice early: Introduce yourself now and you’ll have familiar faces to say hi to on Day 1. Skip the small talk: Use the group to find people with similar interests, industries, or challenges so conversations flow more naturally onsite. Plan together: Ask questions about sessions, compare notes on the agenda, or share travel + Boston tips. Stay in the loop: We’ll post reminders, behind-the-scenes updates, and exclusive conversation prompts tied to keynotes and sessions. Extend the experience: Keep networking after the event ends and continue the conversations that started in Boston. How to get started: Introduce yourself → Share your name, company, role, and where you’re traveling

Klaviyo just announced a new feature today: Klaviyo Remix, a AI-powered image editor integrated directly into the Klaviyo platform, bringing visual storytelling ideas to life in seconds. What is Remix?Remix, powered by Google Gemini’s latest image editing API, is now embedded within the Klaviyo email editor—eliminating the need for external tools or design bottlenecks.With Remix, marketers can: Instantly edit any image in an email template by selecting it, clicking "Remix", and typing a simple prompt.  Generate multiple variations and seamlessly drop the chosen version directly into your email. Remix use cases for product photos Update products or objects in a scene — Swap out items like a prop (e.g., coffee cup) with something more campaign-relevant—refreshing visuals without the expense of reshoots. Change colors or backgrounds — Instantly align assets with your brand palette or seasonal themes (e.g., “…bag in your signature green shade” or converting black backgrounds to white).

Level up with the Deliverability certificate – now available in 5 languages!Are your emails actually reaching your customers? If you're not sure, you could be losing revenue to the spam folder. Our Deliverability Certificate (now in 5 languages) teaches you the technical side of email marketing to ensure your messages hit the inbox every time!What you'll learn:Set up email authentication to protect your brand reputation Choose and configure the right sending domain Monitor key metrics that predict deliverability problems Fix common issues that affect  your inbox placement Apply proven strategies used by top-performing brandsBetter deliverability = more opens, more clicks, and more sales from the same email list.Ready to become a deliverability expert? Get certified today:Deliverability certificate 🇬🇧 : https://klaviyogrowth.com/4f9KOM9  Certificat de délivrabilité 🇫🇷 : https://klaviyogrowth.com/4lYomI0  Zustellbarkeitszertifikat 🇩🇪 : https://klaviyogrowth.com/4lwZRlj  Certificado

The Klaviyo deliverability and compliance team is here to ensure that your messages are delivered to your recipients’ inboxes. Therefore we’re excited to host our AMA (Ask Me Anything). Your questions and our answers are shared below. Let us know in the thread what else we can help with!  How do I resend an email to customers without impacting my sending reputationGreat question! During the holiday season, you definitely want everyone to see and know more about your promotions. I recommend resending email only to customers who have not opened the first initial promotional outreach versus simply resending the campaign again. You can do this by either creating a new segment as your recipient group or by simply cloning the campaign and creating a segment of customers who have already opened the original email to be used as your exclusion group.The best way to reduce the impact to your sender reputation is to be prepared early on and have a repair plan in place for either during or after B

Klaviyo just released a powerful wave of updates that help brands convert faster, personalize better, and grow smarter with less manual work. Here’s what’s new:Klaviyo Reviews: Now with Meta Syndication, Video Reviews, and Embedded FormsKlaviyo Reviews now includes the must-have features many brands have been waiting for.Meta Syndication: Display your product reviews directly on your Meta storefront to boost conversion with consistent social proof across platforms. Video Reviews: Let customers share video feedback to build trust, deepen engagement, and improve purchase confidence. Embedded Reviews in Forms: Klaviyo is the only platform that allows you to embed reviews directly into sign-up forms, helping turn social proof into subscriber growth at the point of capture.Learn more about Reviews.Smart Translations for SMS & RCSCreate one SMS campaign and reach the world. Smart Translations now auto-converts your SMS/RCS messages into multiple languages — no duplicate campaigns or manu

Welcome to our Solution Architect AMA! Struggling with API and webhook development? Need advice on optimizing your integrations and tech stack? Looking for best practices on data management? Having trigger issues that no one seems to have a proper answer to and you are beginning to feel like throwing your tech to the wind and moving to a small town in the Italian country-side? Take a deep breath, let your computer cool down, and don’t worry. You're in the right place, surrounded by the right people — the experts who LOVE solving problems.From August 18-25, four of our solution architects, @Nina , ​@Alex, @Jeffrey, and @Ryan are here to answer all your questions big or small. Whether you’re troubleshooting a technical problem or looking for strategic consultation.Drop your questions in this thread any time during the AMA window, and we’ll respond by August 25.Let’s get you the answers to your toughest tech questions. Bring ‘em on. The AMA window is now closed. 

  Hey Klaviyo Community! My name is Jenn Brisebois, and I’ve spent the last 4 years deeply invested in making sure that Klaviyo is providing best-in-class online resources so that customers of all sizes can learn and grow with ease. Over the years, we’ve built up quite a following of live training superfans, diehard Klaviyo Academy students, a roster of Community Champions, and users who have made the Help Center their best friend.  But our motto at Klaviyo is that no matter how much progress we’ve made, we are only 1% done. I’ve  been committed to pushing our team to create free educational resources that blow our competition out of the water, and make our customers say “now THIS is what sets Klaviyo apart”. That’s why I am so excited to introduce a brand new learning program that is unlike anything we’ve offered before.  BFCM Beginner Bootcamp! This is a brand new program we’re offering this year, designed specifically for entrepreneurs and small business marketers who have never use

We’ve launched three exciting updates designed to make your marketing more powerful, personalized, and connected. App MarketplaceDiscover and install apps that extend Klaviyo’s capabilities through our new App Marketplace. This central hub lets you seamlessly integrate with tools across ecommerce, loyalty, support, and more. Intuitive search, in-depth listings, and simple OAuth setup make it easier than ever to enrich your data and supercharge your marketing automation. Learn more. Model Context Protocol Server AI-first teams can now connect their locally hosted AI platforms (like Claude Desktop, VS Code, and Windsurf) directly to Klaviyo via MCP Server. This beta release enables you to ask questions like “How’s my click rate this week?” or prompt your AI to draft a campaign—powered by live Klaviyo data. Note: MCP Server is not compatible with ChatGPT. Learn more. Back in Stock with SMSNow you can notify shoppers via SMS when items are back in stock—alongside email. With SMS’s faster o

Welcome to our Deliverability AMA!Struggling to hit the inbox? Wondering why your open rates have dipped, or what a spam trap even is? You’re in the right place.From July 21–28, 2 of our deliverability experts, ​@Shareen and ​@Hugues, are here to answer all your questions, big or small. Whether you’re troubleshooting a drop in engagement or trying to decode sender reputation, we’re ready to help.Drop your questions in this thread any time during the AMA window, and we’ll respond by Monday, July 28.Let’s get your emails where they belong: the inbox.Ask away! 👇This AMA is now closed - feel free to ask any questions to the general Community by clicking on the “New Post” button in the upper right corner. 

You asked for more visibility, and now it’s here. We’re excited to announce that our product roadmap is now live and open to our community. Why check it out?As a Community member you already have access, now’s the time to use it.Explore what’s coming next, watch features come to life with guided videos, and get the chance to shape the future of Klaviyo through beta trials and early feedback opportunities. What you'll find: Sneak peeks at upcoming features Behind-the-scenes insights from our product team Opportunities to influence development by sharing your thoughts Beta invitations before public release Get the first look. Go behind the scenes with our product team and see what’s launching soon.👉 Visit the roadmap now and be part of what’s next (also linked in the Community mega menu at the top of the page).

Exciting news for Klaviyo <> WooCommerce users! You can now generate dynamic coupons in flows directly within Klaviyo. You can use these single-use coupons to incentivize specific actions (e.g. purchase specific products within a limited time, incentivize third purchases, offer a winback discount, etc) without hurting your margins.  You can set up dynamic coupons for your WooCommerce store in three easy ways:Set up a coupon code in WooCommerce based on discount type, amount, and usage restrictions. This coupon code will then be linked to Klaviyo via the WooCommerce coupon activity. You can now use this coupon code to generate dynamic coupons in your email and SMS flows. 🚀 Get started today with the following resources:How to set up coupons for WooCommerce  Thanks,Your Klaviyo Community team