Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 689 Topics
  • 2,077 Replies
Ashley I.
Rank
Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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689 Topics

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Contributor IV
BriannaContributor IV
asked in Analytics and Deliverability

Smart Send Time: Effectiveness Considering Inflated Open Rates?

We haven’t yet completed the necessary steps in Klaviyo for Smart Send Time, but I am curious: How effective is the Smart Send Time data/tool in Klaviyo now given the inflated open rates due to increased proxy opens by mailbox providers? (e.g., Apple’s Mail Privacy Protection, and others.) At the time I first heard about Smart Send Time in Klaviyo a couple of years ago, it seemed that it was primarily based on opens. Are other engagement stats factored into this determination, as well?Has anyone gone through the steps for Smart Send Time and found its implementation to increase recipient engagement and ultimately deliverability? The steps aren’t complex, but I’m just wondering if it’s worth the time and effort or not and how effective it is considering proxy opens.Thank you!

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inboxingmaestro
Partner
8 months ago
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Contributor I
L_CrystalContributor I
asked in Analytics and Deliverability

Apple Mail Privacy Protection (MPP) affecting open rates

Hi there!We’ve been trying out different strategies to improve our click rates (on an average our click rates are at 0.6% for a Home & Gardens e-comm brand). Our open rates have been performing relatively well, on an average of 30%. But recently, we created a segment to exclude Apple Mail Privacy Protection (MPP) opens and added this segment to our campaigns. Since then, our open rates have been declining really badly at 10% but our click rates have improved to an average of 0.8%. We have a sitewide sale coming along and we’re really worried that with this open rate, we’re unable to make the best of our database for the sitewide sale. What’s the best way improve our metrics and reach out to our database in the most effective way?

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inboxingmaestro
Partner
8 months ago
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Contributor II
saksmotoContributor II
asked in Analytics and Deliverability

How to include the subscribers email to URL?

Hi I’m about to do a viral loops integration and because of that I need to include the subscribers email into the button URL. Like so: https://www.example.com/refer/?email=*|E-MAIL|*&autoDetect=1&autoTrigger=1I cannot find the tag that will show the subscribers email in the E-MAIL field above.Is there a place where all the tags are listed? Best 

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inboxingmaestro
Partner
8 months ago
jennifer.brisebois
Klaviyo Employee
jennifer.briseboisKlaviyo Employee
posted in Analytics and Deliverability

Yea or nay: Should you cross-sell or up-sell in transactional emails?

What the law says 📃 Why you need to be thoughtful about your approach 💭 Appropriate techniques for cross-selling and up-selling 👍 Bonus! 💥 Create the best experience by building cross-sells and up-sells into the rest of your customer journey.📌 NOTE: the following applies only to recipients in the United States who fall under protection of the CAN-SPAM Act. It’s no secret that transactional emails have the highest engagement rates of any email message type. The reason recipients open transactional emails at such high rates is because they contain important transaction-related info and are time-sensitive. If someone is receiving a transactional email, they have already given money to a brand and are waiting to make sure they receive the correct product, and that it will arrive on time. For the sake of this post, let’s get specific and define what we’re talking about when we say “transactional email”.  A transactional email is defined as an essential, non-marketing digital communicat

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jennifer.brisebois
Klaviyo Employee
8 months ago
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Contributor I
jeet.krivyContributor I
asked in Analytics and Deliverability

event for app integration

if I integrate my android/iOS application with klaviyo, which events will I get?

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David To
Klaviyo Employee
8 months ago
A
Anonymous
posted in Analytics and Deliverability

What should we do about IOS 17 Blocking UTM Tracking in the near future?

Hello Klaviyo community!I hope everyone’s having a great day!The emergence of user data protection systems from IOS 14 and 15 made tracking and measuring KPIs difficult. And UTM Tracking - a way to track the effectiveness of marketing campaigns by adding parameters to links, helped us solve this problem. I love that Klaviyo did a great job with UTM tracking. This feature has been working very well and helps us to measure the effectiveness of Flows and Campaigns.However, iOS 17 now has a new feature called Link Tracking Protection, which automatically removes tracking parameters from links that are clicked on in Mail, Messages. This means that email marketers who are using UTM tracking to track their iOS 17 traffic will no longer be able to see accurate data.I did some research and it seems like one feasible option is to use Private Click Measurement (PCM), which is a new Apple feature that allows marketers to track ad campaign conversion metrics without revealing individual user activi

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A
8 months ago
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Contributor IV
CC_ArdMoorContributor IV
asked in Analytics and Deliverability

Klaviyo Flow Reporting

Can anyone see their flow data in GA4?  My campaigns are pulling through but not the flows for some reason.I’ve also tried creating a custom channel grouping in GA4 and changed the source/medium in Klaviyo to match it and that not working either.Could it be the order of the channel groupings?  And flows are perhaps lower down in the attribution model?

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bluesnapper
Partner
8 months ago
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Contributor I
megkContributor I
asked in Analytics and Deliverability

Bounce rate increasing exponentially?

Hello,We’ve implemented a dedicated domain and a dedicated ip address, and we’re having a wild amount of email bounces for engaged customers — below you can find the bounce specifics:Klaviyo bounce category: Invalid Sending Address$bounce_delivery_info:action_id:add_exclusion: true code: 4.1.8ip: 168.245.121.105is autoresponder: false reason: 450 4.1.8 <bounces+22054145-9bed-[email]=[recipient domain]@wine.sommselect.com>:Sender address rejected: Domain not foundtype: blocked Any/all help and suggestions on how to remedy this would be greatly appreciated, we’re at a loss at the moment! 

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G
Problem Solver I
8 months ago
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Contributor I
Decision making time frameContributor I
asked in Analytics and Deliverability

Can I generate a report to see how long a new subscribers takes to make a purchase?

Hi, I am looking at generating a report to see how long a customer takes to make a buying decision. I wanted to know if this was possible.  in order words measuring the time from when a customer first visits our website to when they place an order. This would be typically measured in days.  

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David To
Klaviyo Employee
8 months ago
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Contributor II
Becky CContributor II
asked in Analytics and Deliverability

Single Campaign Shows as 2 in GA (not an AB test)

Hi there--a few times now a campaign I’ve sent has shown up as two separate campaigns in GA with slightly different names (e.g. “black+tort+bis+— miklos+&+porgy” and “black tort bis — miklos & porgy”. These aren’t AB tests so I have no idea why this is happening. Not a huge deal but makes reporting a little more tedious. Any ideas? Thanks!! 

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Contributor II
8 months ago
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Contributor I
MischaContributor I
asked in Analytics and Deliverability

Dedicated sending domain for multiple accounts

Hello everyone,I'm currently using multiple accounts under the same email address because my team manages several e-commerce stores. However, since it's not possible to set up more than one dedicated sending domain, I'm wondering if I can use the same sending domain for all the other accounts and just change the "from" address.For example, if I set up the dedicated sending domain info@send.myshop.com, I can use it for all the other shops we have. This address will be used to send newsletters for each shop, but I want to display the email address that belongs to a specific online shop.My question is: can I just change the "from" address to the email that belongs to that specific online shop?Does it affect the main address of this specific shop?

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Contributor I
8 months ago
T
Contributor I
TIMEContributor I
asked in Analytics and Deliverability

Is it possible to see how many people within my email database has placed an order through Shopify? 

Is it possible to see how many people within my email database has placed an order through Shopify? 

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Contributor I
8 months ago
A
Contributor I
Albert1Contributor I
asked in Analytics and Deliverability

Not all emails are sending instantly

I set an email campaign to be sent at a certain time but when I check hours past this time it still says “This campaign is still sending to 1121 queued recipients”. I have set the email to send instantly so I do not understand why this is happening and how to fix this?

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inboxingmaestro
Partner
8 months ago
T
Contributor II
Tobi ChapmanContributor II
asked in Analytics and Deliverability

Multiple Migrations Issue

Hey guys,  So this might be a little lengthy, but hopefully not too confusing. We’re looking to migrate over to Klaviyo from Keap with our WooCommerce store. However, we are looking to switch ecommerce platforms to Shopify in mid-september. The reason we want to move over to Klaviyo before migrating to Shopify is to give us chance to warm up the new Klaviyo account for when the Shopify store goes live as we will have flows ready to be implemented straight away. And correct me if I’m wrong, but I can’t have a WooCommerce and Shopify integration on one account at the same time, so we’d have to wait before building out the Shopify flow wireframes in Klaviyo whilst on WooCommerce, as we don’t want to build out flows for WooCommerce before having to completely start from scratch when moving to Shopify. Is it possible to warm up the domain by just sending highly clickable emails to the most active subscribers from the data on Keap? Do you see any issues with this or anything that you would d

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Taylor Tarpley
Community Manager
8 months ago
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Contributor II
Tobi ChapmanContributor II
asked in Analytics and Deliverability

Warming up without engagement data

Hey guys,  Is it possible to warm up a new klaviyo account without any engagement data? Moving over from Keap and they request a $999 fee to export this data :/ Thank you!

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T
Contributor II
8 months ago
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Problem Solver I
BenProblem Solver I
asked in Analytics and Deliverability

Is Klclick1.com linked to ad tracking? Customers think it's a scam.

Hi There,Customers think we’re tracking them to serve ads which we’re not. But it doesn’t matter because if they think we are, then from their point of view, we are.Attached is a screenshot from a customer who asked to be unsubscribed in disgust - and this isn’t the first time it’s come up since migrating.We aren’t serving ads to people so is there a way to have links that don’t ping tracking services, even if that reduces some of Klaviyo’s features?Any help would be much appreciated.Cheers, Ben 

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B
Problem Solver I
8 months ago
S
Contributor I
sonuk00Contributor I
asked in Analytics and Deliverability

Where can I find the list of Profiles Currently on our Website?

Question: Where can I find the list of profiles that are currently online. We used to be able to see those before in the Dashboard and were able to click on each profile to see when they came to the site and what they clicked on. 

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V
8 months ago
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Problem Solver II
wernstromProblem Solver II
posted in Analytics and Deliverability

Feature request: clone custom reports between accounts

Feature request: clone custom reports between accountsI just think this would be super handy.

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W
Problem Solver II
8 months ago
M
Problem Solver I
michaeljjaProblem Solver I
posted in Analytics and Deliverability

What do you do to increase order rate? AB Test ideas

Hi everyone,I’m just wondering what sort of AB tests you’d recommend or personally use when testing email designs and formats to increase order rates.Our orders are generally around $200-400 and something that you would only buy maybe once a year or so rather than something to regularly stock up on. Our click rates and open rates are really high, but I’m wondering how we can improve the order rates. I know it depends on a lot like product pages etc, but where have you seen changes?I’m changing the CTA, button placement, more targeted offers according to segment and that’s definitely boosted the click rates, but they’re still not converting very well.Would love to hear all  your thoughts and suggestions.Cheers

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M
Problem Solver I
8 months ago
bhas
Active Contributor I
bhasActive Contributor I
asked in Analytics and Deliverability

Error loading custom reports

I am getting this error every time I am on the custom reports page. What’s the fix for this?  

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bhas
Active Contributor I
8 months ago
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Contributor I
nofearyesloveContributor I
asked in Analytics and Deliverability

How does Klaviyo track "placed order"?

Hello,I’m selling products via Klaviyo campaigns but also via social media.If a person gets a sales e-mail from me, but buys the product later by clicking a social media advert (or just via my website), does Klaviyo then mark it as “placed order” in the campaign details?Or does Klaviyo show only those as “placed orders” that have been done directly by clicking the e-mail?Thank you!

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Omar
Partner - Platinum
9 months ago
J
Contributor I
justinepnk
asked in Analytics and Deliverability

What is the proper UTM tracking set up in Klaviyo to be able to separately track Email and SMS as mediums in GA4?

What is the proper UTM tracking set up in Klaviyo to be able to separately track Email and SMS as mediums in GA4?  We use Klaviyo to send both email and SMS campaigns and flows. 

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Akers Digital
Partner - Silver
9 months ago
A
Contributor I
akash14Contributor I
asked in Analytics and Deliverability

Creating metrics using API

Hi I want to create metrics using the API . The API only have endpoints to get the metrics details.Is there any particular way by which I can create new metrics using API.Looking forward for some help.Thanks

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Y
Contributor I
9 months ago
Grego
Contributor III
GregoContributor III
asked in Analytics and Deliverability

Fulfilled order metric higher than PLaced order......

Hello everyone,I'm seeking help with a puzzling issue regarding the order data. We are in the automotive industry, manufacturing car lights, and our return rate is relatively low. (This is the attributed revenue side of things)In Klaviyo, we're seeing a significantly higher number of fulfilled orders ($64,000) than placed orders ($38,000). I'm aware that an order can have multiple fulfillments if it contains multiple items shipped at different times, but this discrepancy seems too large to be explained solely by that.  Here are some factors:Our product does not generally involve multiple shipments per order. Returns are relatively low, so it's unlikely that re-fulfillments are significantly inflating the count. I'm unsure if there might be an issue with how our eCommerce platform and Klaviyo are syncing data.I've tried analyzing the order and fulfillment data but haven't identified a clear pattern or explanation for the discrepancy.Has anyone experienced a similar issue or have insight

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retention
Partner - Platinum
9 months ago
M
Contributor I
mattisrighteousContributor I
asked in Analytics and Deliverability

Do I need to "Warm up" my email domain?

Recently read through the email warming up guide, but still uncertain on what I should do. I have a very new domain I purchased less than a month ago, and just got my google workspace setup yesterday for gmail. Am I clear to start having Klaviyo send out welcome emails for me through my domain, or should I wait? I definitely don’t want to damage my email strength (not sure exactly how it works). New business and will not have insane email volume.

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inboxingmaestro
Partner
9 months ago

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