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Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

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  • 10,397 Replies
Lina
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Lina
started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...
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Julia.LiMarzi
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Julia.LiMarzi
started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...
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shoshana.antunes
Rank
shoshana.antunes
started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...
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3695 Topics
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Contributor I
braumContributor I
asked in Campaigns and Flows
Send "Happy Birthday" message 3 days before target date

Hey hey, I’m trying to send 1 message 3 days before a user’s birthday at 11am. I’m confused as to what the “Wait until person’s Birthday” step is doing. I didn’t set that, so I’m confused.  Thanks!

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L
Contributor III
2 months ago
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Farhid542New Member
asked in Campaigns and Flows
Question on setting up an Email from CEO on flows

I'm reaching out with a question about setting up a welcome flow email in Klaviyo. I recently watched a YouTube tutorial about Klaviyo's welcome flow feature and have a specific scenario I'd like to implement.I want to create a welcome flow where the final email is sent by the company's Dean. This would be a personalized email with a different sender address and possibly a different template than the previous emails in the flow.Could you please provide guidance on how to configure this setup in Klaviyo? I'm interested in understanding the steps involved in creating a custom sender address, assigning a different template to the final email, and ensuring the email is sent from the Dean's email address.Thank you for your assistance.

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CallumVerve
Partner - Silver
2 months ago
F
Contributor I
flyluxeContributor I
asked in Campaigns and Flows
Date field update Issue

Hello everyone, I am new to Klaviyo so forgive me if I have missed how to do this!So I am creating a membership site. I have created my own custom field called ‘MembershipEndDate’.When I am create my flows, the first thing I do a check on is to see if the ‘MembershipEndDate’ has a value within the past 180 days. My reasoning for this is if someone wanted to extend there year membership they could (obviously its very unlikely they would renew after half a year but better to be safe than sorry haha!).So, if the user does have a ‘MembershipEndDate’ with the past 180 days, I then want to update ‘MembershipEndDate’ to the current value of ‘MembershipEndDate’ + 1 year. Also, if the user doesn’t have a value in the field, I need to set the value of ‘MembershipEndDate’ + 1 year.When I am in the flows, I can see that you can update the field to whatever date you want and set it to todays date, but I want to set it ‘todaysDate + 1 year’.Is there a way to do this? And if not, how would you get ar

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Contributor I
2 months ago
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Contributor I
toysharingContributor I
asked in Campaigns and Flows
Conditinal split VALUE TOO LARGE issue

I have created segments based on the age of the child. I chose Properties about someone → Childs_Age→ between 0 and 365 days ago. That would include all children under the age of one. And then I have segments for different ages up until age 9.I then created different email flows that use different segments as triggers and also conditinal spliting. So the first year is split into 6 emails based on how many months the child is old. This works fine until age of 5 then I get the error Value too large I need to be able to use the values up to age of 9 like i did in the segments. Can I change or remove this limit somewhere?

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Partner
2 months ago
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Contributor II
tiva255Contributor II
asked in Campaigns and Flows
Best Practices for Post-Purchase flow for specific products

I am setting a post-purchase flow to suggest accessories that are specific to certain products, and I don’t want people to re-enter this flow if they purchase any of the specific products again. I want to be sure I have configured this flow correctly:Trigger Metric: Order Fulfilled. Should I have a filter at the trigger to limit only to profiles who have not been in this flow? Or should that filter be elsewhere in the flow? When I try later in the flow to add a conditional split and use the “what someone has done (or not done)” and “received email” - “flow” I don’t see this flow I’m working on as an option to choose. Is that because it’s a draft flow? Or am I missing something and I shouldn’t be setting up like that.  Trigger Split: Items contain the specific products I want to send the post-purchase email for. Time Delay Send Email

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ArpitBanjara
Principal User I
2 months ago
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Active Contributor IV
GV123
asked in Campaigns and Flows
How to Set Up Dynamic Product Recommendations in a Win-Back Flow: Handling Gender-Specific and Mixed Orders Effectively

How would you recommend setting up a dynamic product block feed for a win-back flow to send targeted recommendations based on what customers purchased or viewed? The issue I’m running into is that the product feed skews toward women’s clothing, even if the purchased items are all male. One option I’m considering is splitting the flow paths based on the gender of the purchased items—for example, showing male products for male-only purchases and female products for female-only purchases.However, I’m unsure how to handle orders that contain both male and female items. My thinking is that when an order contains only male products, the dynamic feed can focus on men’s recommendations, and vice versa for female products. But what would be the best way to handle mixed orders? Should I create a separate flow path for those, or use a weighted logic to determine which gender to prioritize? Also, would relying on browse data or predictive analytics in Klaviyo be a more effective fallback for mixed

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Active Contributor IV
2 months ago
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Contributor II
pmjchanContributor II
asked in Campaigns and Flows
Out of Stock Notification for Bilingual Store

If my store is Bilingual (using languify) , can I setpu bilingual out of stock pop-up  For example:In language A UI: only shows language A OOS popupIn language B UI: only show language B OOS popup ?

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Contributor I
2 months ago
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Contributor I
merilynrContributor I
asked in Campaigns and Flows
Abandoned Cart flow triggered by ADD TO CART Dynamic block not working

Could somebody please share the correct tags for Abandoned Cart flow (trigger is Add to Cart) for the dynamic block? I am using Shopify The default Dynamic block set by Klavyio is not showing up on my emails, it is showing like this when you edit by default: But on the preview only this is visible:   So only word Price is showing, no picture, product name etc. I even have an example flow open which should clearly show a product and  price at least.How is this dynamic block incorrect and can somebody please share correct tags for me?Thank you

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bluesnapper
Partner
2 months ago
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Problem Solver I
KirsSempleProblem Solver I
asked in Campaigns and Flows
Post-Purchase Pre-order Flow with Tags

Hi, I’m trying to figure out how to set up an email flow for customers that purchased one of our pre-order items. The issue I have is that we only have certain sizes/colours of two products up for pre-order, some that are still in stock, so was running into the issue of the Placed Order pre-order tag not registering in Klaviyo to trigger the flow or add people to a pre-order segment.  Any tips on a workaround or something I have missed? Thx!

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Contributor I
2 months ago
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Contributor II
kathleenkcuContributor II
asked in Campaigns and Flows
Why is my flow not sending to people?

I set up this flow for our VIPs, but it’s been 1 day and I dont think it is being sent to anyone. Can someone please let me know what’s wrong with this flow?

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Bobi N.
Partner - Platinum
2 months ago
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Contributor I
MN622Contributor I
asked in Campaigns and Flows
Flow for Digital Subscription

I’m trying to create a flow for someone who purchases a digital subscription product; however, I think it would be set up as two separate flows? The digital subscription product would automatically be emailed to the customer on the 15th of each month after their recurring charge processes. Any new customers who subscribe after the 15th would receive this same email flow. However, if a customer signed up between the 1st and 14th, then they would need a separate email flow thanking them for their order and letting them know that their first order will be fulfilled on the 15th. What would be the best way to set this up? 

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M
Contributor I
2 months ago
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PatrickCumiskeyHDGNew Member
asked in Campaigns and Flows
Related product Upsell email

BackgroundI am working with an e-commerce wallpaper brand. The business offers customers to purchase samples of each wallpaper at a small cost to ‘try before they buy’.I am hoping to create a flow that will target these customers, highlight the samples they purchased and nudge them to purchase the full wallpaper roll if they are ready to do so.I am able to pull the sample products that they have purchased into the email in a product grid but this, as you expect links the customer to the sample product on the website rather than the full roll product. I understand that the sample product page can be designed in such as way to aid this customer journey but I feel like this is an unnecessary step causing friction that could be avoided.  Findings so farSpeaking to Klaviyo support and Shopify support, I have been informed that I am only able to reference the product event data within the flow which does not include any of the additional Shopify metafields that may have been able to carry th

341
TimMartinHarvey
Problem Solver III
2 months ago
J
Contributor I
JJSIContributor I
asked in Campaigns and Flows
Removing Brackets on Tracking Number

When I try to call the tracking number metric it shows up in brackets and apostrophes [see image below]. I want it to show up as just the number with no brackets of apostrophes. Can anyone else to edit it to fix this problem?Here is the code that produces it:<div style="text-align: center;"> </div><div style="text-align: center;"><span style="font-weight: bold;">Shipping Company:</span></div><div style="text-align: center;">{{ event|lookup:'Tracking Company'|default:'' }}</div><div style="text-align: center;"> </div><div style="text-align: center;"><span style="font-weight: bold;">Tracking Number:</span></div><div style="text-align: center;">{{ event|lookup:'Tracking Numbers'|default:'' }}</div><div style="text-align: center;"> </div> This is what the input isThis is the output with the tracking number in the brackets 

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bluesnapper
Partner
2 months ago
M
Contributor I
MichaelAramContributor I
asked in Campaigns and Flows
How to create a flow email promoting products from the same collection as products purchased

I am trying to create a flow email that will send three weeks after purchase promoting products from the same collection as the item the customer purchased. My goal is to have the image be the collection page image and a product grid from the same collection.

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M
Contributor I
2 months ago
K
Contributor I
kaidicksonContributor I
posted in Campaigns and Flows
Drop in email conversion after turning on flows

Hi all, I recently started flows for abandoned cart / browse and checkout which have done really well. I had the carts timer delay for 15 Minutes which aided a lot of conversions but think may have messed with my campaigns. I noticed the revenue from campaigns drop a lot is this normal or how can I fix this? Thanks

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K
Contributor I
2 months ago
I
Contributor I
ichliebedesignContributor I
asked in Campaigns and Flows
Conditional Split in Klaviyo Flow: How to End Flow if Original Order is Canceled?

Hello, I'm trying to set up an automated post-purchase flow in Klaviyo, triggered by a "Fulfilled Order" event. The flow includes a conditional split that should check if the specific order that triggered the flow has been canceled. If the order was canceled, the flow should end for that customer.Currently, I'm using the Order ID in the conditional split to compare the "Cancelled Order" event with the "Fulfilled Order" event's Order ID ({{ event.OrderId }}), but the flow is always proceeding down the "No" path, even when the order is canceled.I'm looking for a reliable solution or workaround to ensure the flow correctly stops if the original order is canceled. Any advice on setting up this condition or alternative approaches would be greatly appreciated!Thank you a lot.

341
stephen.trumble
Community Manager
2 months ago
F
FrancoChoizNew Member
asked in Campaigns and Flows
Webhooks - Custom properties in the “Destination URL

Hi everyone! Does anyone know if it’s possible to send custom properties in the “Destination URL” while using Klaviyo Webhooks?I’m testing a WhatsApp integration and need to set a variable ID to define who is receiving the message. Thanks!

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retention
Partner - Platinum
2 months ago
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Contributor I
LNLContributor I
asked in Campaigns and Flows
Abandoned Cart and Abandoned Checkout - Industry Standard Time Frames?

Hi guys,Asking for some advise here. We have abandoned cart and abandoned checkout flows setup for our customers. Are there any suitable time frames to be used for the waiting time before sending out the abandoned cart emails / abandoned checkout emails?At one point when we were testing, we gotten multiple emails from both flows at the same time, which could be a hassle to customer if they receive multiple emails. is there any solution that is advisable for this? Thank you so much!

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ArpitBanjara
Principal User I
2 months ago
M
Contributor I
MVyshContributor I
asked in Campaigns and Flows
What is the best way to automate email and SMS campaigns that are sent twice a week

What is the the easiest way to organize automatied email and SMS campaigns?They are sent twice a week (Wednesday and Sunday) to all subscribed customers who have not placed an order (it is a food delivery service). So there are two customer lists in Klaviyo, one of which is populated programmatically.The email campaign has a standard text and should include three images of dishes (which will change each time). SMS is supposed to contain only one image.My question is whether it is easier to use flow or some kind of recurring campaings.From what I've read, the flow is impossible to use because it can't be set up to be done twice a week. And there is no such thing as recurring campaings. But if it is still possible, then my question is how to implement it and how to provide names of dishes that should be taken from the application. As far as I understand, this task can only be implemented on the application side, using the Klaviyo API to clone, edit and send campaigns. I would be grateful

301
ArpitBanjara
Principal User I
2 months ago
E
Contributor I
EcomSebasContributor I
asked in Campaigns and Flows
Removing Specific Product from Abandoned Cart Flow

Hey fam, I have a shipping protection upsell that I use for a shopify store. I have noticed that the email flows have been including this as a product and reminding people to come back and buy it from their cart + the product they had in mind.Is there any way to prevent this from happening? or exclude the protection from this flows?Thank you in advance, Sebas. 

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L
Contributor I
2 months ago
O
Contributor II
olenaseverynContributor II
asked in Campaigns and Flows
How to Automate Granular Product Recommendations in Klaviyo?

Hi there!I'm looking to create personalized upsell flows in Klaviyo. While I'm familiar with setting up upsells and cross-sells using segments, I'm interested in learning how to set up more granular product recommendations.For example, if a customer purchases blue leggings, I’d like to automatically recommend a matching blue sports bra and a white purse in a follow-up email. Does anyone have experience with automating this level of specificity in Klaviyo? Is there an app or integration that can help with this?I've attached an example from a brand I came across. Does anyone know how to implement recommendations like this in Klaviyo?Thanks in advance for your help! 

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Prodsquads
Problem Solver III
2 months ago
G
Contributor I
glenmichaelsenContributor I
asked in Campaigns and Flows
Issue with show/hide logic on section

Hi allI am having some issues with Klaviyo’s show/hide logic on a Section. When I select a section, go to Display and click on either “Use logic builder” or “Use code” it just swap back to the “Style” tab.The feature works if I select an object like a text or image block. But I really need it for whole sections :-/ Anybody experiencing the same? And anybody that knows a work-around?

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E
Contributor I
2 months ago
P
Contributor I
phil_h90Contributor I
asked in Campaigns and Flows
"Waiting" reads 0 in flow

Hi all! Any idea on why my second email has zero in the Waiting count? None have been sent yet, this is a new flow but i am expecting to see a number here!

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KatherineB
Partner - Platinum
2 months ago
M
Contributor II
moeezahmad8Contributor II
asked in Campaigns and Flows
Abandonment Cart flow

I’ve created an Abandonment Cart flow. I have two different emails: one for someone who added only one product to their cart, and another for someone who added multiple products. How do I use a conditional split to achieve this?

321
bluesnapper
Partner
2 months ago
R
Rando Training ClubNew Member
asked in Campaigns and Flows
Subscription Service Flow

Hi there,I am setting up a website that has a subscription service for Online Coaching. I want to create a flow so that when a subscription has been confirmed through either through the website or a Stripe payment a ‘Welcome’ email is sent straight away, the next day another email is sent to explain the coaching process, the day after the check-in process is explained and the day after that the training plan is explained. Any support/solutions would be great!Thanks,Tom

401
DavidSandel
Partner - Silver
2 months ago
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