Skip to main content

Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

  • 3,694 Topics
  • 10,391 Replies
Lina
Rank
Lina
started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...
  • 3
  • 6
Julia.LiMarzi
Rank
Julia.LiMarzi
started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...
  • 5
  • 4
shoshana.antunes
Rank
shoshana.antunes
started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...
  • 4
  • 1
3694 Topics
Y
Contributor I
Y.A. BolhuisContributor I
asked in Campaigns and Flows
Revenue

I have a question. Can someone help me!When your klaviyo connects to shopify I can set up a segment with the data shown below. What someone has done (or not done) > Revenue > is greater than > 100 > over all timeBut how can I set this up the same way when klaviyo is set up with woocommerce??  

151
retention
Partner - Platinum
2 months ago
S
Problem Solver I
shanermpProblem Solver I
asked in Campaigns and Flows
Auto Delete Profiles

Hello Klaviyo Community,I’ve got a problem I need some help with. In short, we’ve integrated our Shipstation account with Klaviyo to send shipped email notifications. With this integration, every email from shipstation gets imported into Klaviyo. Our Shipstation is also integrated with Amazon. The problem is that the emails from Amazon incoming to Shipstation are auto-generated and are not tied to any real person. They all end with “@marketplace.amazon.com”. What I would like to do is have these profiles be automatically deleted. I’ve already created a segment isolating all of these profiles. I know you can use the segment to suppress profiles, but this is a chore to do manually. I’ve followed the directions outlined in this article and am getting a 404 error when I do my test. The private API I created has full access so I’m not entirely sure what the cause is. Here are some of my screenshots;What I have entered into the flow as described in the article linked above.{ "data": { "t

556
S
Problem Solver I
2 months ago
R
Contributor I
Richard-DodoContributor I
asked in Campaigns and Flows
Can one profile be in multiple flows?

Hello!  I have two different lead magnets for which I would like to have two workflows. I know this is definitely possible, the problem is that Lead Magnet A subscriber (so the person who already subscribed to one of my LM) can subscribe to Lead Magnet B, but the person won’t go through the Lead Magnet B workflow, because one person/profile can only be in one list in our account. Is there any type of workaround for this? I would like to have two separate and personalized workflows for these Lead Magnets, because the topics are different. Thanks for your help!  

272
retention
Partner - Platinum
2 months ago
I
Contributor I
IanContributor I
asked in Campaigns and Flows
Need Help With A/B Testing And Best Way To Deal With A Mistake

Hello Everyone,I often create campaigns by cloning a previous one and then modifying the content for the new campaign. That is what I did today, and then when I got to the screen to do the Subject Line, etc,  I decided to choose A/B Testing based on Personalization in the Subject Line.I then edited the content of the campaign and sent it. But it turns out that not only was A/B testing done on personalization in the subject line, but half of the subscribers (the ones who’s subject line were not personalized, received the content of the previous campaign while the ones whos email was personalized in the Subject line, received the new campaign contents.How did this occur when I only wanted A/B testing on personalization in the Subject Line?And how best to deal with this as half the subscribers received an email with old content and incorrect special offers that no longer exist?EDIT/ADDITION: I now see what happened. But to be honest, I can also see how why I made the mistake. When I click

352
I
Contributor I
2 months ago
T
Contributor II
tiva255Contributor II
asked in Campaigns and Flows
Products in my Catalog are not showing up as available options to select for my flow

I am setting up a post-purchase flow for specific items. I have trigger split based on a Fulfilled Order metric. In the Trigger Split I am using ITEMS - CONTAINS and then selecting my relevant product from the drop-down menu, however some of my products are not showing up in the list as options to select. I have re-synced my product catalog in Klayvio and everything looks correct there, but a number of those products aren’t showing up as choices in my flow. Is there a way to force that list to refresh? 

675
F
Contributor II
2 months ago
N
Contributor IV
NikkiContributor IV
asked in Campaigns and Flows
Back In Stock Notification for only one Shopify Location

We have back in stock notifications set up with our Shopify store but we have multiple store locations where inventory is tracked. We have an Online store (where online orders are fulfilled) and a retail store where inventory is separated for retail. I noticed that when we marked a product in stock at our retail location (that we didn’t want to restock at our online location) a customer was alerted. (They went to the product page and it was still listed as sold out). Is there a way I can only alert people when something is restocked at our online store location. I imagine this can be a dynamic event variable on the product detail in the code.  For example, similar to variant URL (below) there could be one for “Location”. Thanks so much for your help! :)Variant URL {% catalog event.VariantId integration='shopify' %}{{ catalog_item.url }}?variant={{ catalog_item.variant.id }}{% endcatalog %}

133220
N
Contributor I
2 months ago
P
Contributor IV
Paul09Contributor IV
posted in Campaigns and Flows
Set up trigger based on tag

Hello,I would like to know from what place Klaviyo extracts the tags used in the filter. Are thesese the same with the tags applied the the order? Or from where exactly? I attached an image for reference.  

2568
J
Contributor I
2 months ago
G
Active Contributor IV
GV123
asked in Campaigns and Flows
Complicated BFCM offer - setting up abandonment flows

Here’s the updated version incorporating last year's schedule details:Hey everyone, I could really use some advice on strategizing my flows for Black Friday/Cyber Monday (BFCM). I’m facing an issue with how our offers are structured, which is making it tricky to set up my abandonment flows.Here’s the challenge: each day of the BFCM period has a unique offer, but it’s specific to two different products daily. For example, on Day 1, we have a men’s clothing item at 40% off and a women’s clothing item at 40% off. The next day, both items change, and this pattern continues until Cyber Monday. This means the messaging in the abandonment flows has to be both relevant and flexible enough to account for these daily changing offers.To add some context, last year our main BFCM offer ran from Nov 23 to Nov 28, followed by a similar style offer with a different name that extended until Dec 6. Additionally, there were pre-BFCM offers running Nov 10-12 and Nov 17-19. We’re planning to follow the sam

652
retention
Partner - Platinum
2 months ago
P
Contributor I
phuContributor I
asked in Campaigns and Flows
Edge SmartScreen block ctrk.klclick2.com

Why is Microsoft Edge’s SmartScreen blocking ctrk.klclick2.com? This is causing issues with my campaigns, as users are getting warnings when clicking on links. Has anyone else experienced this, and are there any solutions or workarounds

1011
retention
Partner - Platinum
2 months ago
M
Contributor I
mababuContributor I
asked in Campaigns and Flows
EU Cookie list with Shopify integration

Hi,I have a shop on Shopify and want to use Klavio for our customer communication/marketing.Of course Klavio is going to record all kinds of data on our website, I could not find a list of cookies that are set so I can list them in my cookie consent pop up.Of course, I also need to know what mechanism will turn OFF the data collection, can someone please share the link to the document where everything is explained? I found many documents talking about about GDPR in general but no concrete list of what is used with the shopify integration.best regards

3902
W
Contributor I
2 months ago
S
Contributor IV
studiocarlyContributor IV
asked in Campaigns and Flows
Change the front image on the PRODUCT BLOCK to a different image (ei, different variant/colour)

Hello. I can’t seem to find this answer anywhere. I am using the PRODUCT BLOCK in a campaign, and just want to change the photo to another colour. Is this possible? The photo would come from the same product - just a different colour. Using Shopify Thanks 

265210
M
Problem Solver I
2 months ago
S
Contributor I
sarahchilcoatOPOContributor I
asked in Campaigns and Flows
Resend Notification Recipient Confirmation

I have a co-worker who I wanted to receive a notification for contact us form submissions. I added his email under “send to” in the configuration of the flow step, but he says he did not receive the email confirmation to receive the notifications. Is there a way to re-send him the confirmation, or manually send him a link? It’s the email below.  

2888
R
Contributor I
2 months ago
D
Contributor I
DaweeContributor I
asked in Campaigns and Flows
Abandoned checkout flow not showing items

Hello, I would like to ask for help with the fact that the abandoned checkout series is set up and when I set it up it showed the abandoned products, but now it doesn't show it at all, klaviyo and shopify are well connected, it tracks the data, I can also see that there are abandoned checkouts, but the product does not appear in the email, can you please help me with this? Dynamic variable or dynamic URL:{% if item.product.variant.images.0.src %}{{item.product.variant.images.0.src}}{%else%}{{item.product.images.0.src|missing_product_image}}{%endif%} Link address:{% if item.product.variant.images.0.src %}{{item.product.variant.images.0.src}}{%else%}{{item.product.images.0.src|missing_product_image}}{%endif%} Text:{{ item.product.title }}EditPreview Thank you in advance for your help.

495
ali786
Problem Solver IV
2 months ago
V
Active Contributor II
VbeebsActive Contributor II
asked in Campaigns and Flows
Is there a way to add a poll in my email?

If someone could help me answer this in a detailed way for an intermediate Klaviyo user that would be really helpful!!!I am just wondering if this is possible and how to do it! Thank you so much in advance!

698121
F
Contributor I
2 months ago
T
Contributor I
tmzContributor I
asked in Campaigns and Flows
How to create a flow that can be manually triggered to a segment

I want to send a reminder to customers that ordered custom printed products a year ago to see if they want more. I have set up a Standard WinBack flow with 3 emails, I was planning to upload the list of customers who purchased printing garments > 12 months ago to send the flow to.placed order at least once overall (these are customers) - They have placed the order offline as customised goods aren’t automated through Shopify. Hence manually uploading the list placed order zero times in the last 365 days person is not suppressed for emailThe challenges I am having are:-In the flow I have setup, the trigger seems fixed on MUST having received an online order from Shopify. I only want the flow to go out to customers who purchased customised goods offline, I don’t want it to go to all customers that have placed an order more than a year ago. I don’t want new online orders to be added into this flow. I would like to initiate the flow occuring to the segment/list of my choosing Does Klaviy

1687
M
Contributor I
2 months ago
N
Contributor I
NobaAnimalContributor I
asked in Campaigns and Flows
Back in stock flow : Exemple template not working

Hello everyone. I’m in the middle of trying to add a Back in Stock automation for our shopify shop : https://nobaanimal.com/ I had no problem addind the code the the liquid section. But when I arrived in the flow section.I took the template, added our logo. But it seems the Catalog event trigger doesn’t work or the link just don’t seem to work.   Is there a connection problem with my shopify? Do I have to change something in the template to make it show the item that should be back in stock? I did preview and Test and that’s were I saw all the link were not functioning.  Thanks for the help. 

332
chloe.strange
Community Manager
2 months ago
M
Contributor I
MikContributor I
asked in Campaigns and Flows
Why do my "View in browser" links break/stop working

Hi Everyone Does anyone know a fix or why my “view in browser” links stop working or break after a while, below is a screenshot of the error message I receive when trying to access one of these links. This seems to happening to me more frequently of late and I cant seem to understand why. Any help is greatly appreciated TIA  

15373
A
Contributor I
2 months ago
J
Contributor I
JJSIContributor I
asked in Campaigns and Flows
Image Not Showing on Abandon Cart

I am making an abandon cart email that should display the image from the first item that was abandoned in the cart.For some reason the product image will only show up for certain order, and is missing for others (see images below).I also included an image of the code for the dynamic image, here it is in plain text:{{ event.extra.line_items.0.product.variant.images.0.src }}Can anyone help to fix this issue so the image will show up? Email FormattingMissing Product Image​​​​​​What it should look likeDynamic Image Code 

693
chloe.strange
Community Manager
2 months ago
D
Contributor II
dberonio22Contributor II
asked in Campaigns and Flows
Email marketing strategy for a startup business.

Hey everyone,I am working with a startup business that has never done email marketing before (also this is my first time doing email marketing) and we are preparing for our first product launch, which may fall near Black Friday. Our goal is to educate subscribers prior the launch goes live. Below are my current strategy: I plan to send 8 emails between the last week of Oct and the second week of November.  Thus, I have also created a segment labeled as “Early Subscribers” subscribing within this timeframe.  Another segment is “ Late Subscribers” people may subscribe in the middle of the flow and nearing to Black Friday. Thus, I am going to create 3-4 targeted emails instead of 8 as they may feel overwhelmed if they receive tons of content in a short time.  The targeted emails, introducing them about the brand, teasers, etc will also be sent to early subscribers. Hence, early subscribers, may receive prolly 11-12 emails. Do you think this strategy works? Will sending too many emails pri

1293
chloe.strange
Community Manager
2 months ago
N
Contributor I
nicoe2Contributor I
asked in Campaigns and Flows
Multi-Language Content in Campaigns and Flows

Hey,we are managing campaigns in 15 languages and updating and maintain language- and country-specific content is really tedious.We would love to be able to post structured context, let’s say a JSON array with all of the translated content into a campaign and then use the djange filters/placeholders to localize all the content within one email instead of having 15+ individual campaigns.Is there any feature to store structured data inside a campaign already or would it be possible to request it? I would guess a lot of other enterprises would love this too.I’m aware of threads like this one, but the solution isn’t sufficient for us. 

341
Will at Verve
Partner - Silver
2 months ago
D
Active Contributor IV
dgibbsActive Contributor IV
asked in Campaigns and Flows
Adding personalization into subject lines

I would love the ability to add personalization into my subject lines but as it stands there is an emoji button and a button to use the AI wizard but no “add personalization” button.   You can add personalization but it means going into the email editor creating a text block adding the personalization there Cutting it, deleting the block and pasting it back into the subject line and that creates a lot of opportunities for human error.Does anyone else use personalization in subject / preview text and what workarounds are you using?

50578
ali786
Problem Solver IV
2 months ago
S
Contributor I
SheiladContributor I
asked in Campaigns and Flows
Why is the Text section in Email Editor only providing me with a source code?

 In past the email editor provided me with the option of just entering text now i only see the source code.

445
ali786
Problem Solver IV
2 months ago
J
Contributor IV
JaneImpelidoContributor IV
asked in Campaigns and Flows
Post-Purchase Flow: Product Image Not Displaying

Hi Klaviyo community! 👋I could use some guidance with our post-purchase flow. We're sending product update emails to customers, which include images of the items they purchased for easy reordering. While most product images are displaying correctly, we've noticed that one specific product's image isn't showing up in these emails.An important detail I've noticed: unlike our other products, this particular item doesn't have capsule information in its data. I suspect this might be related to the image display issue.Has anyone encountered a similar situation? I'd really appreciate any tips on whether the missing capsule information could be causing this and how to resolve it.Thanks in advance for your help!Jane

141
retention
Partner - Platinum
2 months ago
H
Contributor I
hsa1111Contributor I
asked in Campaigns and Flows
Post Purchase 1st and 2nd order

Im making a flow dedicated to first and second time purchases. The trigger is filtered by customers who’s placed order value equals 2 over all time.The first item is a conditional split as to wether its the 1st order, or their 2nd. 1st order go down the 1st route (left path), and 2nd down the 2nd (right path). The idea is to make a nursery programme where we can push first time buyers into making their second order, where they will come back in and go down the 2nd order route. After the customer has completed the first purchase flow sequence, if i mark the property update as nursery flow complete, will they re-enter at the top again on their second purchase?Or does the flow need to continue in one line from 1st to 2nd as a pose to splitting at the top into first, left path and 2nd, right path?

565
DavidSandel
Partner - Silver
2 months ago
Grego
Contributor III
GregoContributor III
asked in Campaigns and Flows
Exiting the abandon cart flow

Hey all! Should i be adding anything to get them to exit the flow after they've purchased from the first email? The conditional split i currently have it just to separate new and returning customers. but i need to know if i should have an exit for them after the first email or not or will they automatically exit the flow 

4785
M
Contributor I
2 months ago
Terms & Conditions

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy |
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.