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Campaigns and Flows

Optimize your messaging by learning about campaigns and flows.

  • 3,695 Topics
  • 10,398 Replies
Lina
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Lina
started this topic

Best practice for Sunset Flow

Hello everyone, I would really appreciate if you could share how you setup your Sunset Flow. I have started my list in 2014 in MailChimp and...
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Julia.LiMarzi
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Julia.LiMarzi
started this topic

How to Audit Your Klaviyo Account Part 2: Flows

Welcome! So you’re using Klaviyo, and want to know how your account is performing. An audit is a great tool to assess your performance. This...
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shoshana.antunes
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shoshana.antunes
started this topic

Flows versus campaigns: What's the difference?

Campaigns and flows are Klaviyo’s bread and butter. If you find yourself getting a bit confused between the two, don’t worry!A campaign is a...
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3695 Topics
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Contributor I
Dee LTContributor I
asked in Campaigns and Flows
Order Confirmation emails Bigcommerce

I am creating transactional emails. We use Bigcommerce and the integration is setup. I used a Klaviyo template but it doesn’t have all the information in it that I would like to include. I need the following.List of dynamic tags (is that the right term) so that I can pull in the shipping address and other information that is specific to that order. I also need to pull in the ship method as this shows the customer the ship date and expected delivery date.  We ship plants so it’s important that they are well aware of this! If there are any other KB documents that would be useful while I set this up.  Is the shipping confirmation part of this flow, or is it it’s own flow?

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Contributor I
2 months ago
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LaveenNew Member
asked in Campaigns and Flows
How can people unsubscribe from ALL (future) flows, but stay on the newsletter list to receive stand alone campaigns?

We have quite a lot of automatic flows that do bring in a nice revenue, but can also for a part of our loyal customers be very annoying. (Think abandoned browsing, abandoned cart, abandoned check out).I would like to give people the option to not receive any of such abandoned this or that mails, but stay on the newsletter. Also, and this is important, whenever they buy a product again, they should never go back automatically to this list.But I can’t figure out how to do this.I think it should have to do with filtering the triggers of the flows with people who have ‘tagged’ themselves via the custom ‘manage your preferences’ form and have the flows not send to people with that specific tag? But how exactly do I set this up? What filter do I use best? And how to set this up in the manage your preferences form?Thank you!

372
retention
Partner - Platinum
2 months ago
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Contributor I
JMS012Contributor I
asked in Campaigns and Flows
First large-scale flow, can someone see any obvious issues with it?

Hello, I was wondering if any flow-experts could review the one that I’ve recently created for the company I work for? I’ve been using Klaviyo for over a year now, but have typically stuck to individual campaigns. Would like to get more familiar and confident in setting up flows for automation purposes. I’m not sure how flows are typically shared on this forum. If it were to be an individual screenshot, I believe the text would be too small for it to be legible.Thank you.

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Contributor I
3 months ago
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Contributor IV
EzraaaaNPCContributor IV
asked in Campaigns and Flows
Thoughts About Insert Cards and QR Codes in Our Products to Build Our Email List?

Hi, everyone! Any thoughts on inserts cards inside product packaging with QR codes and copy about joining our email list? Also QR codes on product boxes? We’re planning to put them inside to gather email subscribers who are our actual customers. Do you have other ways to build quality email list? We found that freebies and giveaways result to low-quality leads with no purchase intent. Note: We have a Shopify store BUT we’re primarily an Amazon store. Thank you!

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Contributor IV
3 months ago
E
Contributor IV
EzraaaaNPCContributor IV
asked in Campaigns and Flows
How can I grow my email list with high-quality leads without giveaways or freebies?

Hi, everyone!I need help regarding growing our email list. Our list has dwindled over the last few month, so we want to get it up before BFCM and the holidays. But here’s what you need to know. We’re not really a Shopify store. We mainly operate on Amazon and we track out email metrics through attribution links. We have a Shopify website, but we redirect them to Amazon. This made it hard for us to collect emails and impossible for us to leverage collecting emails when customers check-out. We’ve tried doing giveaways before and freebies, but we found that most people in our list are not buying anything, they only wanted free stuff. I was wondering if any of you have any input as to how to grow our email list and attract high-quality leads that actually buy from us. Thank you!

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SwannyVT
Problem Solver II
3 months ago
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Contributor I
ts_ascContributor I
asked in Campaigns and Flows
Shopify Flow to send a Klaviyo e-mail to a single customer, not a list/segment?

I set up a flow in Shopify, which is triggered by a customer leaving a segment.Then, the flow checks whether the customer is now in a new segment and if that is true, I want Klaviyo to send this specific customer an e-mail.I thought I had set this up correctly by choosing “create campaign” with Klaviyo as the last action step but now had to realize that the e-mail/campaign was sent to all customers in that segment (which makes sense now that i take a closer look..); I created matching segments in Klaviyo before, too.Do you know how I have to set up the last action step to ensure that only the customer, who triggered the flow in the first place is actually receiving this e-mail?  Happy to hear your thoughts on this :)

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chloe.strange
Community Manager
3 months ago
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Contributor IV
SumayaContributor IV
asked in Campaigns and Flows
Price doesn't show on abandoned cart emails

Hi there,The price doesn’t show on abandoned cart emails on my end. Any idea what might be the reason? 

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Partner - Gold
3 months ago
clairebeaumont
Active Contributor I
clairebeaumontActive Contributor I
asked in Campaigns and Flows
Browse Abandonment Flow not using Product View as a trigger

Hey, We have browse abandonment flows set up for products and this is working great. We are using Shopify. We have an in-store service, which is bike fitting, and a customer can book an appointment time online, but we don't take payment until they have had an assessment in the store. This is because sometimes we don't charge because a small tweak is needed or because their bike is totally unsuitable and no amount of adjustment will be suitable. The service is highly specialist so the best thing is to charge people in the store after the service. Is it possible to send a browse abandonment email based on someone's behaviour like a page view (but not a product page view) and how would I put these people into a flow?  Thanks, CJ

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bluesnapper
Partner
3 months ago
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newhererickyNew Member
asked in Campaigns and Flows
What should I write in the 'conditional split' box's 'where' and 'equals' columns?

I need to send 3 emails in a Klaviyo flow. The first email will go to everyone. The second email should be sent only to those who haven’t clicked on any element in the first email. The third email should go only to those who haven’t clicked on any element in both the first and second emails.What should I write in the 'conditional split' box's 'where' and 'equals' columns?

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bluesnapper
Partner
3 months ago
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Problem Solver I
D K GirlProblem Solver I
asked in Campaigns and Flows
Abandoned Checkouts (ShopifyTerminology)

Hi All,I thought I had set up the ‘abandoned cart’ flow in Klaviyo...as per attachment, but in Shopify under my ‘orders’ section it has a list of ‘abandoned checkout’ customers who have not triggered this flow (image also attached)I think perhaps I’m confusing the terms ‘abandoned flow’ and abandoned checkout’ between the two platforms? Have I not set up the right flow? Am I using the right trigger?All suggestions welcome! 

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Problem Solver I
3 months ago
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Contributor I
CaylaContributor I
asked in Campaigns and Flows
Font Issue

Hey, I was hoping someone could help me with an issue with my Poppins font on my emails.I am using Poppins Normal 400 font and it looks correct on the preview and while editing the whole time on Klaviyo’s side. However when i send the preview and open it on my email all the text is in BOLD? I have double checked and there is no Bold selected.Does anyone know why this may be happening and hopefully a solution to how I can fix my issue?Thank you! 

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bluesnapper
Partner
3 months ago
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SheetalNew Member
asked in Campaigns and Flows
How to use show/hide logic for custom property?

I want to show a certain block of text to people with custom property ‘Products Interested in’ and have tried multiple variations of syntax as available on Klaviyo’s documentation and forums. But none of them are working. Would be great if I could get the right syntax.

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In the Inbox
Partner - Platinum
3 months ago
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Contributor I
heymatchaContributor I
asked in Campaigns and Flows
Flow not adding profiles even though they get pass the Trigger Preview.

I noticed that one of my flows is almost completely emtpy and almost no new profiles have been added.After I checked that I indeed have had customers who bought a product with certain SKU (which is the trigger) I checked in Trigger Preview and these customers get/got a green check, yet they have not been added to the flow?Any ideas? 

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Contributor I
3 months ago
A
Contributor I
alyson.atwellContributor I
asked in Campaigns and Flows
Why are my links registering as phishing?

I’ve built out my first internal employee newsletter and would like to link my colleagues to content like our newest blog, surveys, etc, but in the test emails when I try to click on the links that I myself put into the email, Avast is quitting the connection and saying it’s a phishing link. Anyone else have this problem?

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retention
Partner - Platinum
3 months ago
IgotchuSeasonings
Contributor I
IgotchuSeasoningsContributor I
asked in Campaigns and Flows
Flows Stopped Working

It seems like my flows have stopped working and we can’t find a reason. When looking at our Abandoned Cart flow—it shows our trigger is ‘added to cart’. Our integration is via Shopify. I’ve gone to our website and added items to my cart to test the flow…and we aren’t receiving anything. Our flows were previously working though, and we can’t seem to figure out why they stopped. I have even tried to create a new abandoned cart flow and that isn’t working either. If I go to view our analytics for the flow, everything is 0. We need help trying to figure out why our stuff just stopped working. 

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retention
Partner - Platinum
3 months ago
S
Contributor I
samresContributor I
asked in Campaigns and Flows
Having trouble editing my flows...?

Hey Guys, I’ve been trying to edit my flows and templates. For example: Either by adding in a time block or trying to input a picture into a template.However, I am unable to drag anything into the actual template/flow. I’m not sure if it’s a software issue or (more likely) a me issue. What am i missing? Picture for reference: THANK YOU!  

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Contributor I
3 months ago
A
Contributor I
aldomakContributor I
asked in Campaigns and Flows
Are there workflows still being triggered on our previous account?? Help needed!

We have the free plan for Klaviyo which is linked to our Shopify stores. we previously had the paid version but this has expired as we moved to a different platform. I’ve new to the team and have never used Klaviyo and not sure who managed it prior to me - but we've had a few sporadic emails that seem to be triggered from within Klaviyo.I received an email that is outdated with social media links and a customer also mentioned that they received a newsletter discount offer. I’ve searched within the dashboard, flow and campaigns and I cant see how to access where these emails are being triggered from? I’ve exhausted what I think is all the options to try and find them.Due to using a free package we no longer have access to live chat or email support so I’m not sure where else to try? But it is a little concerning that there are unprompted, uncontrolled and unfindable emails being sent out 🤷‍♀️Thanks in advance for any help! 

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stephen.trumble
Community Manager
3 months ago
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Contributor I
WaltersWishContributor I
asked in Campaigns and Flows
Having trouble with unsubscribe

I put the unsubscribe link in the bottom but when I test and click on it I get a this message. How can I fix this so the link works? 

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Contributor I
3 months ago
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simoore100New Member
asked in Campaigns and Flows
New product feeds - how long does it take for products to show in them?

I have created new product feeds. How long does it take for products to show up in them in an email? My test email did not show any products

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stephen.trumble
Community Manager
3 months ago
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USBHunterNew Member
asked in Campaigns and Flows
Product imagery on mobile looks terrible

Sending a test email, which includes 4 images pulled from static product selection.On my laptop, the images look high quality.But on mobile, there’s a low quality crop effect happening.Sharing screencaps for reference.Any idea how to solve for this?  

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stephen.trumble
Community Manager
3 months ago
C
Contributor I
ChocolateMentalContributor I
asked in Campaigns and Flows
Klaviyo Flow Shopify Product Tags in Trigger split?

So what is the “tags” setting in the Trigger split looking for? Tags are used several ways in Shopify such as Product, Customer, Order, etc., but I am looking for this Trigger split to look for a product tag. I tried making an Abandoned Cart Flow for a specific item, but based on the Performance for that Trigger split, the logic is putting the emails into “No”, when they should be “Yes”. 

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bluesnapper
Partner
3 months ago
J
Contributor I
Jtwaddle87Contributor I
asked in Campaigns and Flows
Not sure how "contains" works in flow filters

I’m using a flow filter with the ordered product metric that looks like this:Ordered Product equals zero times over all time where Categories contains: wallets, belts, watches, necklacesHow is this applied?Will someone who has ordered a wallet but nothing from the other categories be included?Or do they have to have ordered nothing from each category to be included?Thank you in advance for any guidance you can offer!

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Contributor I
3 months ago
F
Contributor I
fjv-robContributor I
asked in Campaigns and Flows
Displaying Custom Property Value in Email

 I have a loyalty program that is integrated with Klaviyo and is successfully passing its variables to customer profiles. For some reason, I can see the loyalty points variable values in Klaviyo but I can’t get the value to show in my email campaigns. Is it just a syntax issue? My steps…Look up myself as the test subject to confirm the loyalty points custom property I want to display is present and has a valid value. In this case, the property is labeled “KR_PTS” and it is showing a value of 50. So far so good. Ideally, I’d like to set up a show/hide conditional I want to display a text block for anyone that has this value present in their profile and the value is greater than 0 (show if they have 1 or more points). Create a campaign email with a text block with conditional formatting containing the following:person|lookup:'KR_PTS' > 0 Insert a text block with the following syntax:{{ person|lookup:'KR_PTS' }} Send a test message to myself at the same email address in my profile. Res

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Contributor I
3 months ago
P
Contributor I
PiaK1Contributor I
asked in Campaigns and Flows
Only Text Email enough?

Hi!Quick question: will my over all deliverability/email health be compromised if I send text only emails or is it best to have a mix of design and text?

181
In the Inbox
Partner - Platinum
3 months ago
dberonio22
Contributor II
dberonio22Contributor II
asked in Campaigns and Flows
Need your insights on post-launch email flows

Hey, everyone! Hope all is well.  I have set up a welcome series for a pre-launch prolly consisting of 8-10 emails including educational, social proof, etc. until the launch goes live. After the pre-launch is done, what should I do next who have already signed up? Should I set up another flow and what is this flow called? And then, what should I do with the current flow once the launch is finished?Since I am just getting started. any thoughts or tips on what others do with pre-launch flows after the launch has happened would be really helpful! Thank you so much xoxo

514
bluesnapper
Partner
3 months ago
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