News & Announcements
Get updates on new releases, company news, and any other important details here.
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Hi Community For those of you that had the opportunity to join us for our first-ever Klaviyo Product Announcement, we’re so glad you were able to tune in to hear about our newest updates up close and in action! If you weren’t able to catch the Product Announcement event today, fear not! You can get caught up on all the material we covered in this video here, or you can check out our blog post for the key highlights. This time around, we highlighted SMS and Benchmarks — two major updates that can help you grow your business faster and hone in on your biggest opportunity areas.Looking for more resources to SMS and Benchmarks? You can find some helpful articles, courses and Live Trainings with the links below! SMS Getting Started with SMS & MMS Getting Started with Using SMS and Email Together Strengthening Your Relationships with Customers Via Klaviyo SMS Course Level Up: SMS Best Practices Post-Klaviyo Product Announcement (Live Q&A - April 7 @ 10AM EDT) SMS Marketing Q&am
Hey Klaviyo Community!I’m Julia from the Academy Team, and I’m thrilled to announce the launch of the Klaviyo Product Certification! What Is the Product Certification?It’s a free series of courses designed to give you all the tools you need to be successful with Klaviyo. You'll learn best practices from Klaviyo experts, tips and tricks for using Klaviyo, and how you can stand out from the pack with targeted messages that deliver a personalized experience for each of your fans. By the end, you’ll be confident that you can use Klaviyo to achieve your business goals. After taking a brief exam, you’ll earn your official certificate. Share your certificate on LinkedIn or add it to your resume to show off your expertise! Why Get Certified? Becoming certified is a great way to level up your skills, and prove that you know how to successfully use Klaviyo to grow your brand. It also validates your expertise by showing peers, colleagues, and hiring managers that you know the ins and outs of Kla
Hi Klaviyo Community,I’m Ashley from the Academy Team, and I’m excited to share two new feature updates! Both are big improvements to our existing functionality and will likely solve some pain-points that you may have previously faced.First off, any account can now enable single opt-in for a given list. Single opt-in allows customers to subscribe to a list without confirming their subscription via email or SMS. That said, double opt-in is still the default and highly recommended in order to maintain good deliverability. If you have a use-case that necessitates single opt-in, you can toggle on this setting by, first, navigating to the specific list. Then, click Settings and select single opt-in rather than double opt-in. For more information about the double opt-in process, why it is important, and how to enable single opt-in when necessary, head to our Guide to the Double Opt-In Process. Another key feature update is an expansion of our Flow Library to include pre-built SMS flows. If y
Hi Community, I’m Jon from the product marketing team at Klaviyo, and I’m excited to share a new feature that would’ve made my life way easier when I was a Klaviyo customer. I spent eight years in ecommerce and digital marketing growing a fitness apparel brand called HYLETE. I know what it’s like to have endless marketing metrics and only enough time to work on improving a few. One of the biggest challenges I faced as a marketing director was prioritizing work that had the biggest opportunity to increase revenue.I remember comparing HYLETE’s current performance to benchmarks from blog posts, industry experts, and our company’s own historical data. But none of these strategies transparently showed me how I was performing compared to similar companies—which would’ve given me more context to understand which metrics were already performing at their maximum potential and which had the most room for improvement. Klaviyo’s new Benchmarks feature does just that.Benchmarks shows your brand’s p
Happy Holidays Klaviyo Community! My name is Morgan Laskey and I lead our community events here at Klaviyo. I’m passionate about creating unique and unforgettable in-person experiences while bringing like-minded people together to foster relationships, collaboration, inspiration, and learning. A big part of my role here at Klaviyo is just that - to bring the community of ecommerce brand builders and partners together from across the world to connect with each other and learn from those facing similar challenges, those who’ve overcome them, and those who bring a unique perspective to everything that goes into growing an online business. Well, 2020 has surely made my job, in particular, a tough one to say the least. But as they say, “the show must go on!” It’s no secret that, this year, the world of in-person events came to a screeching halt due to COVID-19. No Klaviyo BOS and we had to cancel the rest of the Klaviyo LIVE 2020 world tour. So, my team and I spent the better part of the y
Hi Klaviyo Community, Just as a friendly reminder, Klaviyo will be closed on Thursday, November 26th, 2020 for the Thanksgiving holiday!Below, please note the updated Cyber Weekend Support Hours. Additionally, if you still need some sending strategies to implement before the holiday, make sure to check out our Black Friday Cyber Monday Crash Course! For those celebrating, I hope you all have a safe and wonderful holiday! -Cass.
Product Update: Custom AnalyticsProduct Update
Hey all, I’m Mike! I work on the Product Marketing team at Klaviyo and I’ll be here from time to time giving you awesome updates on the Klaviyo product. Thanks for being a part of the Klaviyo community!Our first update comes in the world of reporting and analytics. Recently, we released a new Custom Analytics feature. Custom Analytics lets you dig into your performance in seconds, without copy-pasting from various sources. This way you can spend less time collecting data and more time analyzing, strategizing, and growing your business!Here’s an example of a Multi-Metric Report that can tell you how your cart conversions compare by gender. You can learn more about the feature on our blog and go run some new reports in your account. Need additional help with reports? Check out our help article for more information on building custom reports.
Hi everyone,Welcome to our online community and forum!It’s our mission to empower people to get closer to their customers and grow their businesses. When we started Klaviyo, it was really hard to do this. So we built a product to make it easier for everyone. That’s going really well, we have 100,000s of entrepreneurs and businesses using Klaviyo.As we’ve grown, we’ve heard our customers say they’d love to learn and collaborate more with Klaviyos and other customers. So we’ve been designing a place we could all get together online and share our experiences growing our businesses and delighting our customers. We’ve finally put the finishing touches on it and we’re excited to share it with everyone.I’m looking forward to learning and sharing with you all -- I’m going to be a frequent contributor. Feel free to drop me a note to say hi and see you out there!
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