Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 694 Topics
  • 2,106 Replies
Ashley I.
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Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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694 Topics

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Active Contributor II
nambirajanksActive Contributor II
asked in Analytics and Deliverability

How to find the average order value of a store?

Can anyone help me find out how to find the average order value of a store using Klaviyo?I would appreciate some help 🙌🏻  

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Active Contributor II
1 year ago
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Contributor I
ChrisLeaversContributor I
asked in Analytics and Deliverability

Subdomain needs SSL

Hi,SSL setup, looking for a bit of advice as going round in circles with Godaddy / Shopify etc. We have a domain name on Godaddy, the root is pointing straight at Shopify store which is now protected with an SSL under Shopify's system.The problem is, we have setup a subdomain on Godaddy for dedicated tracking for Klaviyo, which is ok and works, however, the subdomain does not have an SSL on it and we need it to, but Godaddy said it can't be done as you are pointing the main domain to Shopify.Does anyone know if there is a way around this without breaking anything? Is it possible to point the subdomain to Cloudflare then get it secured on there, then point it from Cloudflare back to I think it’s Sendgrid Klaviyo use which will then link back to Klaviyo? Thank you for any advice/help

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Contributor I
2 months ago
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Contributor III
Stefan_TheFIbreCo.Contributor III
asked in Analytics and Deliverability

Can I create custom reports to only show data from certain campaigns?

Hi, Our company contacts both retail customers as well as our stockists, in which campaign behaviour between both lists are very different. Our ‘public’ emails are sales driven, with links to our websites, however our ‘stockists’ emails are not, and often very different in regards to metrics. Because of this, the ‘Email Performance Review’ on our dashboard is quite out of sync with what we want to view, which is data our ‘public’ emails only. Is there a way we can only track performance data from certain emails? For example, our campaign titles will either start with ‘PUBLIC’ or ‘STOCKIST’. Can a custom report be set up that shows data only from campaigns that show ‘PUBLIC’ in the title? Many thanks

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S
Contributor III
11 months ago
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Contributor I
AdvesacomunityContributor I
asked in Analytics and Deliverability

Get unlimited data from event by time-line API with Python

Hi all, I'm having trouble getting raw data from Klaviyo through the Python API. Data is limited to 100 rows. How can I get more than 100 rows in the result? My script:url = "https://a.klaviyo.com/api/v1/metrics/timeline?since=2022-01-01?count=100&sort=asc&api_key=****"headers = {"accept": "application/json"}response = requests.get(url, headers=headers).json() Please help!

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Brian Turcotte
Community Manager
1 year ago
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Active Contributor IV
dgibbsActive Contributor IV
asked in Analytics and Deliverability

What is the &_kx= string at the end of my URLs and can it be switched off?

Hi everyone and happy Friday!We have the normal UTM tracking on our links and we have added a custom utm_lc to track the “last click” source on a profile.but Im seeing another code on the end of our links that I can find the source of, the &_kx= and this string can get quite long and messy looking:?utm_source=Klaviyo&utm_medium=email&utm_campaign=Testing_1&utm_lc=Klaviyo&_kx=u7eRR65NqnLZ15DPx3ylMy9oSyyH_ttWWReiaicE1yg%3D.TLh3LFIs this an important string, what is it measuring/writing back to and is it editable/switch offable? Thank you

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kaila.lawrence
Community Manager
4 days ago
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Contributor I
murdock677Contributor I
asked in Analytics and Deliverability

Why does Shopify report less sales than Klaviyo?

Hello Everyone, I have been facing an issue that my shopify store report less sales than Klaviyo. Is it possible?If yes, can anyone please elaborate ?please guide me on this as soon as possible.screenshots are attached bellowSHOPIFY: KLAVIYO: 

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mat.bingham
Partner
1 year ago
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Problem Solver I
BenProblem Solver I
asked in Analytics and Deliverability

Is Klclick1.com linked to ad tracking? Customers think it's a scam.

Hi There,Customers think we’re tracking them to serve ads which we’re not. But it doesn’t matter because if they think we are, then from their point of view, we are.Attached is a screenshot from a customer who asked to be unsubscribed in disgust - and this isn’t the first time it’s come up since migrating.We aren’t serving ads to people so is there a way to have links that don’t ping tracking services, even if that reduces some of Klaviyo’s features?Any help would be much appreciated.Cheers, Ben 

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Problem Solver I
9 months ago
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Contributor IV
ShiroyashaContributor IV
asked in Analytics and Deliverability

WooCommerce tracking is a mess

Hi everyone, i am facing a serious issue with my WooCommerce integration: As you can see, today we had 5 orders but Klaviyo only tracked 2 started checkouts.The “Total revenue” value in the performance section is also totally wrong, way lower than Woocommerce, even taking into account expenses, refunds, cancelled orders, etc.Also, i’m getting this error: Could it be the klaviyo.js snippet? Or is it something else?Someone can please help? Thank you!

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David To
Klaviyo Employee
1 year ago
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Contributor I
laurenwebbyContributor I
asked in Analytics and Deliverability

Established Account with huge spike in bounces?

One of my accounts that has been sending via Klaviyo for years and is only sending to a very engaged user list has seen a sudden spike in bounces particularly from apple accounts like @me @mac and @icloud See screenshot of the email performance in the last 30 days. Anyone else seeing this? Any advice? These are soft bounces. What should I check to find out why this is happening?   

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Contributor I
1 year ago
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Contributor I
Joe97Contributor I
posted in Analytics and Deliverability

Flow Open Rates Drop 20% in 1 Month

Our flow open rates dropped from 55% to 36% January to February. Unsubscribe, spam and bounce rates are all rated good/excellent in the past couple of months, so reputation hasn’t been affected by an increase in these. I have however been running multiple A/B tests on the core flows to try increase open rates (Welcome, Cart & Checkout Abandon, Browse Abandon, New & Repeat Customer). I’m wondering if running all these tests at the same time has had a negative impact on deliverability which has led to this huge drop in open rates? It should be noted that campaign open rates remain healthy at around 50% while sending to a 30 day engaged audience of over 200,000 profiles, 2-3 times per week. So I’m confused how the deliverability of campaigns looks so good but flows have had this sudden fall. Does anyone have any ideas in the sudden drop in flow open rates/ anyone seen something similar? Any help would be greatly appreciated. Thank you.

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J
Contributor I
1 year ago
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Contributor I
siennaspekeContributor I
asked in Analytics and Deliverability

Confirm your subscription email

Hi there, I would really appreciate someone’s help :) Is a confirm your subscription email necessary because I find a lot of people are dropping off at this step because they don’t realise / can’t be bothered to go to their inbox and confirm their subscription. Is it possible instead to add a tick box to the form on my website to say that they agree to receive marketing material. If the Confirm your subscription email is not a legal necessary requirement then please could someone outline the instructions on the steps I would need to take to disable it? Thanks so much, Sienna

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Contributor I
1 year ago
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Contributor IV
mrosiqueContributor IV
asked in Analytics and Deliverability

Should I send multiple review emails for each item a custom bought?

Hello to everyone,When Klaviyo is managing the requesting reviews emails, the email’s template has got the variables {{ event.products.0.product_title }} and {{ event.products.0.review_rating_url }}, where “0” is the first item for reviewing.If the order had three items for example, the second item would be “1” and the third “2”.The question is, if I want to send one email for each item instead of sending an email with all items, Must I have one template for each item? I mean, to customize one template for “0”, another for “1”, and so on.Thanks in advance for your interest .Miguel 

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kaila.lawrence
Community Manager
1 month ago
Carey Rouse
Active Contributor I
Carey RouseActive Contributor I
asked in Analytics and Deliverability

How do I add an alt attribute to an image in one of my campaigns?

I recently used a tool that helps determine deliverability of my emails.  I had a couple of issues that I need to correct in my emails to make them more deliverable.  One of those issues was “We found 1 images without alt attribute in your message body”.  I figured out which image it was and I can find that image in my “images and brand” section under “Content” in Klaviyo.  But I have no way of adding or editing alt attributes.  Can that be done in Klaviyo or do I continue to suffer with lower deliverability scores?  Thanks

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inboxingmaestro
Partner
1 year ago
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Contributor I
MateGContributor I
asked in Analytics and Deliverability

Klaviyo revenue %

Hi everybody. I’m trying to see if anybody has some stats about what the average % of total revenue that is usually generated through email marketing for e-commerce businesses (specifically for fashion business). I was trying to find data but did not find anything meaningful.  I have a client and after 3 months of working together we are at 32% of total revenue (over $50K in revenue), but he constantly keeps complaining and is frustrated that email marketing is not working. I am trying to find some stats to show him how his brand compares to the average for e-commerce businesses.  Thanks,    

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Mailbox Manny
Partner - Silver
1 year ago
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Partner - Silver
lexiefindleyPartner - Silver
asked in Analytics and Deliverability

Does my from address need to match the sender domain?

Hello, I am seeing there is inconsistencies between the from address, and sending domain. I am also experiencing some deliverability issues and a possible blacklisted IP and Domain. Would this be why I am seeing those things despite being set up on a dedicated domain? Should it be marketing@kandaovr.com to fix the issue and not cause any red flags for inconsistencies?  

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Partner - Silver
1 year ago
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Contributor I
pacificcookiecompanyContributor I
asked in Analytics and Deliverability

Emails going to spam after migrating

Hello! I am new to Klaviyo and just sent my first campaign but it is likely that the majority went to spam (had a VERY low open rate compared to my average on previous platform). Has anyone else experienced this issue? I did not have this issue on the previous platform so I’m trying to wrap my head around what could be causing this. Did I miss a step during set-up? Do I need to update my DNS records? If so, what is needed? Do I need to set up a sending domain?  Clearly, I am a deer in the headlights! Any insight would be greatly appreciated!

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inboxingmaestro
Partner
1 year ago
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Contributor III
BS69Contributor III
asked in Analytics and Deliverability

Shopify data in Klaviyo

Hello,I’m trying to analyse the revenue from Klaviyo. I’m surprised to see a number of Shopify placed orders > number of unique email clics. Does the number of shopify placed order take into account all shopify revenue without filtering on Klaviyo traffic source ? Thanks

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Contributor III
1 year ago
Quiet Owl
Contributor II
Quiet OwlContributor II
asked in Analytics and Deliverability

Google Analytics claiming Klaviyo Acquisition Channel as (Other) instead of Email?

We’ve been working on tracking and UTMs for some time, but no matter what we do, Google Analytics is considering all Klaviyo traffic as (Other) instead of Email. And yes, we have medium set to “email” and we always have. Is there a setting we’re missing somewhere? Has anyone else had this problem?

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B
Problem Solver I
4 months ago
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Contributor II
PiotrContributor II
asked in Analytics and Deliverability

Conditional statement for hour of add to cart event tracking

Hi,Is there a way to check, in the flow, the hour (date) of the add to cart event? I would like to make some conditional split based on that. Kind regards,Piotr

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Contributor II
1 year ago
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Contributor I
nofearyesloveContributor I
asked in Analytics and Deliverability

How does Klaviyo track "placed order"?

Hello,I’m selling products via Klaviyo campaigns but also via social media.If a person gets a sales e-mail from me, but buys the product later by clicking a social media advert (or just via my website), does Klaviyo then mark it as “placed order” in the campaign details?Or does Klaviyo show only those as “placed orders” that have been done directly by clicking the e-mail?Thank you!

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Omar
Partner - Platinum
9 months ago
Travis
Active Contributor III
TravisActive Contributor III
asked in Analytics and Deliverability

How can I find what products were sold only from emails?

Hi, I’m aware of how to find what products were sold for each campaign, but I can’t find a way to see the total products sold for all emails including flows. I’ve ran a product performance report using the info from Klaviyo here: https://help.klaviyo.com/hc/en-us/articles/360047083252-How-to-Build-a-Product-Performance-Report But this only seems to give me total products sold across the entire store, not only the products that the emails helped sell. I can get total products sold from Shopify, what we really need in Klaviyo is to know is what products sell through the email channel. If you’ve found a way to see what products were sold for any emails, please let me know.

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E
Contributor II
5 months ago
T
Contributor I
ThePublisherContributor I
asked in Analytics and Deliverability

Advanced Reporting - Customers within 7 Days of Subscription

Hello everyone,I am looking for a way to track how many of my contacts made a purchase within the first 7 (or X) days after subscribing.Is there any way to do it, such as cross-referencing data, using pivots or spreadsheets?Thanks

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Omar
Partner - Platinum
1 year ago
S
Contributor IV
sarah.gContributor IV
asked in Analytics and Deliverability

Is there a way to track who reads through an email?

I am hoping to find some type of metric like read-through or scroll-through rate in emails. Is that something Klaviyo tracks?

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Brian Turcotte
Community Manager
7 months ago
R
Problem Solver I
RedPhiveProblem Solver I
asked in Analytics and Deliverability

Custom metric for page views

I'm trying to use the Klaviyo API to add custom metric when a particular page is viewed. I have followed the instructions from the klaviyo post here:https://help.klaviyo.com/hc/en-us/articles/360059075151-How-to-create-a-custom-viewed-page-metricbut the custom metric isn't being counted.The reason we need this is to determine which users have completed checkout for an abandoned cart flow. The default Klaviyo flow won't work with our application because some payments are not done immediately. For example interac e-transfers, our customers will still receive an abandoned cart email after they have successfully checked out.If we can create a metric on users who have or have not visited our Woocomerce "thank you" page we can accurately target them with an abandoned cart flow.We could add a filter to the flow to make sure only those who didn't visit that thank you page in the last few hours would be targeted.There's a section in the tutorial that recommends using a UTM parameter to test the

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Brian Turcotte
Community Manager
1 year ago
M
Contributor I
maynardTOMOContributor I
asked in Analytics and Deliverability

Custom Report vs Analytics in Flows doesn't match

It can be seen that the open rates doesn’t match in the custom report and the analytics shown in flows. What’s the reason? The dashboard and the custom report show similar numbers but looking at the flow analytics, the average open rate shouldn’t be that low. Taken from dashboard - Flows Performance DetailTaken from Custom Report 

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M
Contributor I
11 months ago

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