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Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 754 Topics
  • 2,265 Replies
Ashley I.
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Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
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inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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754 Topics
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Contributor I
LidgerizContributor I
asked in Analytics and Deliverability
Apple bounce issues - A & MX record

I recently started having all my emails that went to an apple email address start bouncing, every single one. the reason given inside klaviyo deliverability report was the address was mispelled or does not exist, I reached out to apple and this is what they said:“The Host name  does not appear to have MX and A records configured in DNS. Please ask your dns administrator to resolve this and normal mail delivery should resume.” How do I get an A record and an MX record with klaviyo? I cant see it in settings…. thanks  Liz 

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L
Partner
2 hours ago
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Contributor I
wsdev_tdContributor I
asked in Analytics and Deliverability
Comparing Metrics From Different Campaign Reports

I built two reports in the Custom Reports section. The first is Email Campaign Performance Data By Day and it allows me to select message name, and the the unique sum and total sum of opens and clicks. The second is Email Engagement by Campaign Report and it shows a single line for every campaign with the same metrics (unique sum and total sum of opens and clicks). When I aggregate the unique opens by email campaign name in both reports, the totals do not match. Is this because the Unique count in the By Day report is showing the same person multiple times if they returned on a different day? Whereas the email engagement by campaign report shows the total unique count of people that opened the email? If this is the case, how can I extract the Email Engagement By Campaign Report data via API?

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W
Contributor I
1 day ago
urie
urieNew Member
asked in Analytics and Deliverability
How to create timeline report in Klaviyo?

Hi!Is it possible to generate a timeline report in Klaviyo to track the average time it takes for a profile to move from creating an account on our site to making a purchase? Thanks.

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urie
6 days ago
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Contributor II
Natalia PopovaContributor II
asked in Analytics and Deliverability
Soft bounce issue 554.5.7.1 CS01

Hi community,I experienced extremely high bounce rate for one of my marketing campaigns with 12% bounce rate coming from Soft Bounce and error 554.5.7.1 CS01 message rejected due to local policy. This damages my account reputation and I don’t find any plausible explanation to why this happened and how to fix this.  In deliverability report I can see that all errors come from Apple domains and from the Content category. This is the first time. All previous campaigns were delivered absolutely fine with bounce rate below 2%.  Did anyone else experience this? What would you advice to do next?Thank you!

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Contributor II
1 day ago
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Contributor I
smagsContributor I
asked in Analytics and Deliverability
How to find the emails that are bouncing

Hello everyone! Can someone tell me how to quickly view which email address are bouncing (soft bounce) and not yet been suppressed? There’s a place to see the email addresses that are actually suppressed, but for those that have just had a soft bounce and haven’t been suppressed yet, I can’t find a place to easily see those or filter for those. Yes, I can manually go in and check the report for each website newsletter sign-up to see if they got the email welcome letter or if it bounced, but we have hundreds of emails already, and I don’t want to have to keep manually checking each one. I feel like there’s got to be a quick way of doing this, but I’ve searched and googled and I’m just not finding it. Can anyone help?Thanks so much!

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DavidV
Partner - Platinum
9 days ago
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Contributor I
JeffCContributor I
asked in Analytics and Deliverability
Tracking performance and revenue of a specific list

I feel like I’m taking crazy pills.  The #1 most basic thing I’d think any marketing platform would do is allow you to track detailed performance of different segments/lists.  However in Klaviyo, I can’t do that.I have a lead form where I am acquiring emails and phone numbers.  I then manually upload those names into a specific list on Klaviyo, and I’d like to track basic things like reveue, open rate, click rate, etc.  The basic things that every marketer wants to know to compare various segments.The ONLY report I can get is the “engagement” report which shows “average order”, but total order amount (though obviously if they can calculate average order, they calculate total amount amount.  I thought maybe adding tags would do it, but after adding tags and trying to filter reports with that tag, nothing shows up.  I am not super familiar with Klaviyo, so hopefully someone here has a workaround?  Klaviyo support said “oh yeah, that’s a known limitation of our platform” which BAFFLED ME.

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A
Problem Solver III
8 days ago
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Contributor I
WietseContributor I
asked in Analytics and Deliverability
Klaviyo blacklisted shared domain (149.72.90.89)

Our customers are not getting emails in their normal inbox anymore, it goes to spam on nearly all gmail addresses,This would be the blacklisted ip 149.72.90.89, it is blacklisted on s5h.net. Anything we can do about that?

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kaila.lawrence
Community Manager
11 days ago
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Contributor II
TarakContributor II
asked in Analytics and Deliverability
How can i fixed Deliverability Technical and External Error

How can i fixed Deliverability Technical and External Error. For this reason my welcome email doesn't going to recipient inbox. Please tell me, how can i fix both off the issues? I shared my bounched report 

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Contributor II
11 days ago
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rodolpheNew Member
asked in Analytics and Deliverability
Email size and image size - What are

Hi everyone,  I would like ton understand how is the email size calculated and image size affects deliverability. For some email, the email size on Klaviyo is under 80KB, however some images in the email are more than 1MB.How is that possible ? How is the email size calculated ? Are images compressed when sent ?Do heavy images influence on deliverability and can the email size given given by Klaviyo be trusted ?   

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ArpitBanjara
Principal User I
15 days ago
Nermine
Partner
NerminePartner
asked in Analytics and Deliverability
Bot Click = True while also there is a viewed product event recorded.

Hi everyone, How is it possible that the bot click is true, but a viewed product event was also created after clicking it?I would really appreciate your insights on this.Thanks!  

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kaila.lawrence
Community Manager
8 days ago
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Problem Solver I
ZenfulLifeProblem Solver I
asked in Analytics and Deliverability
Having Deliverability Issue

Hi!!!We are very new to this platform and have not yet sent any emails. However when we were sending the test of our first campaign all of them have been going to the spam folder.  We contacted google to activate our DNS and then we tried to send one email to a very small list (basically us) ad again all went to the spam folder. Contacted google again and they checked and said our domain is in some kind of black list. Does anyone know what to do? or has anyone experience this in the past? Thank you all so much in advance for your guidance. 

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kaila.lawrence
Community Manager
11 days ago
Nermine
Partner
NerminePartner
asked in Analytics and Deliverability
Marked email as spam recorded many times on many Yahoo profile.

Hi Everyone,I'm encountering a concerning issue with one of my client's accounts. Specifically, Yahoo profiles are repeatedly marking emails as spam, which has caused the deliverability score to drop significantly from 80% to 68% in just a few days.Has anyone else experienced this behavior? Any advice on how to address this issue would be greatly appreciated.Thanks in advance for your help! 

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kaila.lawrence
Community Manager
19 days ago
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Contributor I
slienekeContributor I
asked in Analytics and Deliverability
Changing URL - need advice

Hello - a client I work with is rebranding and changing their primary URL. What do I need to do in Klaviyo to make sure the change does not affect our deliverability? I’d like to avoid any “re-warming” because we already have a 3 year sending history. 

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chloe.strange
Community Manager
21 days ago
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Contributor IV
topgummyContributor IV
asked in Analytics and Deliverability
How to track daily Klaviyo attributed revenue?

I want to see what my total daily email revenue is from both campaigns and flows. Previously I used a Conversion Summary dashboard that worked absolutely great. But from a few weeks ago, the revenue figure is rounded up to the nearest pound. Gone through all the settings and can’t seem to change it back. If it’s not possible to change it, what is an alternate way to track my total daily Klaviyo attributed revenue, also broken down into campaigns and flows?Thanks

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kaila.lawrence
Community Manager
21 days ago
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Contributor II
Orenuga OlusesiContributor II
posted in Analytics and Deliverability
Challenges with Identifying Unengaged Subscribers Due to iOS Privacy and Bot Clicks

I'm working on suppressing unengaged subscribers but am finding it challenging to accurately identify them due to iOS privacy updates and bot clicks. Traditional metrics like open rates aren't reliable anymore. Has anyone found effective strategies or alternative metrics to better determine true engagement?

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SwannyVT
Problem Solver I
27 days ago
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Active Contributor III
GV123
asked in Analytics and Deliverability
How to discover my best customers?

I'm looking to identify our best customers and understand their common traits. Here's what I have in mind, and I'd appreciate any step-by-step guidance: Data Source: Should I use BigCommerce, Klaviyo, or both to find this information? How do the data points from each platform complement each other? Metrics to Focus On: Order Frequency: How often are these customers making purchases? Number of Orders: What’s the total number of orders placed? Lifetime Value: What is their total spend? Steps to Identify Top Customers: In BigCommerce: What reports or tools should I use? In Klaviyo: How do I segment these customers based on the above metrics? Analyzing Common Traits: Once identified, what methods or tools can I use to analyze these customers' behaviors, preferences, or demographics/psychographics within Klaviyo? Actionable Insights: How can I use this information to create targeted campaigns and strategies to attract and retain more customers like them? Any detailed steps, strat

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Active Contributor III
20 days ago
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Contributor I
DodliContributor I
posted in Analytics and Deliverability
Customer base - conversion

Is there any place on Klaviyo from where I can get a detailed insight into the customer base - who have converted in the last 1 year through campaigns and flows that went out through Klaviyo. Right now, I can see which campaigns and flows have performed well and added to ROI but how to view which customers (names and email ids) have contributed to the ROI. 

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kaila.lawrence
Community Manager
27 days ago
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Contributor I
jemjemContributor I
asked in Analytics and Deliverability
Nested order breakdown no longer available in 'Placed order rate' section?

Hi,At some point in the last month, when in the campaign overview, the Placed Order breakdowns that were available when clicking the number of recipients who converted from a campaign are no longer there.There It used to be a list of nested profiles where you could expand each to see information on what they ordered, their cart total etc, now, all it shows is a list of profiles who converted, and I have to click and open each profile and check their activity log now for this info.Is there some way to get these easily accessible breakdowns back? The ability to get the quick overview was so useful!Thank you  

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kaila.lawrence
Community Manager
22 days ago
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Problem Solver I
JennaMcNaProblem Solver I
asked in Analytics and Deliverability
Email set to send to a segment of 441 subscribers and only sent to one

Hi, I spent last week scheduling a load of campaigns to go to various segments.  The first one sent fine, however the second one to a different segment has only sent to one person out of 441.  It was set to send to a segment and ignore ‘not subscribed profiles’ but I do know that they are subscribed.I have smart sending turned off, as I am launching products and want everyone to be getting the emails I send this month, but they need to be targeted differently, hence the segments.Can anyone shed any light on what may have happened?  or it is just that they are still sending and Klaviyo hasnt yet updated?  it’s been 4 hours.Could it be that a lot of these subscribers accidentally went into a welcome flow a while back and the filters in that may be preventing them from receiving other emails? Thanks for any input. 

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bluesnapper
Partner
1 month ago
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Contributor I
nananoerlundrContributor I
asked in Analytics and Deliverability
Analyzing subscriber lifetime

Hi thereWe are very curious about how long the average time is for a subscriber to stay on our newsletter list. That is - how long is the average time between a subscription is made, and a contact then unsubscribes (or is being unsubscribed through inactivity) in average.I know some unsubscribes/blocks will occur due to e.g. hard bounces. Those we do not want to consider.But is there some way to create a segments that looks at a “profile created date” and puts it relative to an “unsubscribe date”? We have an assumption that the avg. subscription lifetime is declining, but we are unsure of how to measure this. Looking forward to any input on this :-) Thankd in advance, 

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retention
Partner - Platinum
1 month ago
B
Partner
Baptiste HPartner
asked in Analytics and Deliverability
Don't receive emails when subscribing to newsletters from e-commerces using Klaviyo

Hello,In fact, I usually subscribe daily to a lot of e-commerce brand newsletters- for my agency prospecting to see if a brand is leveraging its email marketing- also to find inspiration by having a swipe file of lots of good newsletters.My problem was that after a while I noticed that I wasn't receiving any emails from certain e-commerce brands that use Klaviyo.(Even brands that I know have welcome emails after pop-up registration).My hypothesis is that the Klaviyo servers- are blocking the email addresses I sign up with- or maybe blocking the IP address from which the actions were taken... thinking it's list bombing or some other malicious act, such as bots subscribing to lots of newslettersThe problem is that I manually subscribe to newsletters, maybe 15-20 a day, so it's not a lot.I'd like to know if anyone has encountered this situation by subscribing to several Klaviyo newsletters fairly quickly.And also if you know if Klaviyo (or the servers) would detect this and block the emai

4
B
Partner
1 month ago
L
Active Contributor I
LaurentActive Contributor I
asked in Analytics and Deliverability
Syncing Metrics infos to Shopify or Excel

Hi,My final objective :I would like to implement a cashback system on my Shopify website. Referrer would win 5% of what their referees are spending on the websiteThe tools I am using : Loyoly : A referral app for my Shopify KlaviyoLoyoly is sending to Klaviyo a metric with the email of every succesful referees. I would like to create a database somewhere (in Sheet or maybe directly in shopify), where I could see all the referrers and their referees. So I’m looking for a way to extract the infos in this metrics.Then (but I guess it won’t depend of Klaviyo), everytime a referee would make a purchase, I’ll look in that database to identify the referrer and credit his account. Do you know how can i do it ?Thanks a lot,Laurent 

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Active Contributor I
1 month ago
Send-That-Email
Contributor I
Send-That-EmailContributor I
asked in Analytics and Deliverability
Can Klaviyo track email opens in dark mode?

Does Klaviyo have a way to track if recipients open emails in dark mode?Otherwise, what solutions have you found works best?

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ArpitBanjara
Principal User I
1 month ago
T
Contributor IV
topgummyContributor IV
asked in Analytics and Deliverability
Conversion amount shown rounded up - how to change back?

In the Dashboards area, I use an Overview Dashboard to keep track of the conversions of flows and campaigns over the month. It seems that overnight it has been updated to round up the sale number to the nearest pound. This is really annoying and no longer gives an accurate Klaviyo attributed conversion. Is there a way to change this back? 

2
T
Contributor IV
1 month ago
V
Contributor I
vikimizContributor I
asked in Analytics and Deliverability
emails to clients throgh klaviyo

Hey , Is there any way that i can see history of emails to clients through Klaviyo on shopify ?there must be a way that i can see my email history with a client in shopify too,,, I would appriciate any assistance 

1
AlexandraPalau
Partner - Silver
1 month ago

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