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Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 785 Topics
  • 2,389 Replies
Ashley I.
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Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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785 Topics
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Contributor I
LaraCasaContributor I
asked in Analytics and Deliverability
Understand "Unique" orders Flows Performance Details

Hello to all, I’m new to Klaviyo, implementing for the first time Klaviyo for a client and so far, loving the tool. I have one question. Under Metrics, “Flows Performance Details”, Klaviyo shows I have 16 “Unique orders” from my first flow run. When reviewing every single order under Shopify, I can count 8 orders from the flow (I can see that by UTMs and people who used the coupon code included in the flow). I also checked the other sales and they come from Instagram or other sources, not Klaviyo. More or less I can isolate 8 sales due to Klaviyo. How does Klaviyo come upwith the number of 16 unique orders if by UTM or Codes or checking every sale, I can’t come up with 16 orders?. Thanks!. Max 

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Contributor I
5 months ago
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Contributor I
kieranContributor I
asked in Analytics and Deliverability
How can I fix/stop emails from triggering SHOPIFY_IMG_NOT_RCVD_SFY in SpamAssasin (spam flag)?

So as a standard test I added a mail-tester.com email address to a Klaviyo list, and included it in a test campaign send. The result is a SpamAssasin error: SHOPIFY_IMG_NOT_RCVD_SFYAny ideas can I debug further and/or fix?I’m already somewhat familiar with the techy side of email headers, deliverability, DNS, HTML, networking etc having worked in a tech support role - but just wondering if this is something where others have experienced and/or already fixed it. I did have a ticket related to this, but got told “it’s a Shopify issue” which is just not very helpful.Context:Screenshot from mail-tester.com 

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Contributor I
5 months ago
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Contributor I
miraz24Contributor I
asked in Analytics and Deliverability
Do I need to warm up the domain again?

After setting up branded sending domain, my deliverability score decreases awfully! For some reasons I need to stop sending email for two weeks. But when I come back it decreases to 43!!! Even the domain reputations get fallen. What should I do? Do I need to warm up the domain again?

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kaila.lawrence
Community Manager
5 months ago
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Contributor I
epgContributor I
asked in Analytics and Deliverability
Dropped Email event with reason "Spam Reporting Address"

Does anyone know what it means when an email gets dropped (“Dropped email” event) with reason “Spam Reporting Address”?We have a few profiles with this event in their timelines yet there isn’t a corresponding “Marked email as Spam” event.Thanks!

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bluesnapper
Partner
5 months ago
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Anonymous
asked in Analytics and Deliverability
Warming process and branded sending domain

Hi, My name is Brenda, and I’m brand new in Klaviyo (as well as my domain). I have a couple of questions regarding the warming process and the branded sending domain.I saw that I fit in the ‘platform introduction process’ but the thing is: I've created a flow with 5 emails to be sent, with a space of 2 or 3 days between emails, to keep waitlisters engaged with my brand before launching my store officially. The flow is linked to an email list that I've created for this waitlist. Is this correct for the warm up? When looking at the chart of ‘ weekly  senders suggested’, it says volume of 2.000 (for twice a week) and suggested engagement to use 30 days. What does this mean?  When sending emails, I understand that my emails will be sent with a Klaviyo shared domain. When will my branded sending domain start to work (I’ve set it up yestarday)? Does this mean that when warming up my emails are going to still end up in the spam folder? Im a bit lost here.Thank you.

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ebusiness pros
Partner - Silver
5 months ago
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Active Contributor I
LunaFr11Active Contributor I
asked in Analytics and Deliverability
Report on who bought what in the last 90 days and over all

Hello, we're interested in a report detailing all products purchased by customers, including their origin (campaign, flow, direct website purchase, etc.), across all transactions, not just specific campaigns or flows. It's crucial that we can filter this by a specific time period. Our system is integrated with WooCommerce. Could you advise us on how to generate such a comprehensive report?

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Active Contributor I
5 months ago
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Contributor I
jordvegaContributor I
asked in Analytics and Deliverability
Inflated click rates?

Is anyone else experiencing massively inflated click rates? We started noticing it from about 2 weeks ago to now, and it’s showing an over 200% increase to our monthly click rate averages. When looking at individual campaigns as well, they’re also looking to be incredibly higher. Does anyone know if this is just a Klaviyo issue being worked through or what else would be causing this?

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kaila.lawrence
Community Manager
6 months ago
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Contributor I
ChelseaC98Contributor I
asked in Analytics and Deliverability
Emails going to spam in Hotmail

I noticed a lot of posts about this, but none were actually resolved. For the last 2 or so months all of our campaigns are going straight into spam for all hotmail users (including myself). We haven’t changed anything to do with our campaigns or our delivery strategy. We only usually send to users who have engaged in the last 30 days.  I also did a test campaign yesterday to all of our hotmail subscribers, which resulted in an open rate of 1%, which is obviously well below our usual open rate, even for non-engaged customers.  Has anyone had any luck with resolving this, if they were struggling with this too?

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Contributor I
6 months ago
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Contributor I
oliviadowie23Contributor I
asked in Analytics and Deliverability
Klaviyo is attributing full price sale when the order included a discount?

Klaviyo is attributing a full priced sale even though a discount was used. The revenue is showing as the full total, rather than the final revenue after the discount which is frustrating as it is not the correct amount. Is there a way to change this so it reports accurate revenue rather than an inflated number? 

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kaila.lawrence
Community Manager
6 months ago
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Contributor I
ben123Contributor I
asked in Analytics and Deliverability
Apple Private Relay Emails Hard Bouncing

I am using Klaviyo to store profiles of users signing up with my app. Many users use Sign In with Apple. Most of these users use private relay. These emails looks like [random id]@@privaterelay.appleid.com All my emails to these profiles are hard bouncing and the profiles are being suppressed. I use protonmail for setting up emails with custom domains. Maybe thats part of the problem? The emails are also bouncing when I’ve tried sending emails to these emails manually through there.  Is there any way to improve deliverability to these emails? I saw this thread on reddit and it seemed like it was possible, but there wasn’t a final solution proposed. https://www.reddit.com/r/Klaviyo/comments/11eq6e3/emails_to_icloud_accounts_icloud_mac_me_bouncing/

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kaila.lawrence
Community Manager
6 months ago
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Contributor I
CottonwoodContributor I
asked in Analytics and Deliverability
Resolving difference between Klayvio Campaign Clicks and Shopify Website Hits

In my most recent Klayvio campaign, I am showing significantly more “clicks” than website visitors.  For example shortly after sending the email, Klayvio said that 26 people had clicked links to my website, however Shopify is showing that only 4 people had visited the website (and that is the same number as before the email was ever sent)How can I gauge the effectiveness of my emails if these analytics don’t match up?

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kaila.lawrence
Community Manager
6 months ago
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Contributor I
mbendarghaContributor I
asked in Analytics and Deliverability
Urgent-delays and other issues-2213568

Hello, Can someone please look into our case: 2213568. BestMB

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kaila.lawrence
Community Manager
6 months ago
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Contributor IV
EzraaaaNPCContributor IV
asked in Analytics and Deliverability
A Sudden Increase in Bot Activity

Our click rates unexpectedly spiked to 13-15%, with an open rate of 60%. We suspected bot activity, so in the following email, we hid a tiny dot and a small piece of text at the bottom, linking to it in the hopes of identifying and suppressing bot interactions. After reviewing the clicks, the email addresses seem legitimate, with some subscribers dating back two years.I contacted Klaviyo support but it looks like there's no current way to complete prevent bot activity in emails.We're still considering hiding a link within out emails that only bots would click in our next campaigns. This would allow us to segment those bots out and avoid sending future emails to them. However, we're concerned about two things: Could this approach accidentally block real subscribers whose email accounts are sometimes accessed by bots? Even if a bot interacts with a subscriber's email, would the subscriber themselves still be able to see our emails? We also noticed a significant increase in bot activity

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kaila.lawrence
Community Manager
6 months ago
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Problem Solver I
MathildeProblem Solver I
asked in Analytics and Deliverability
Custom Report: Placed order report on products and the associated campaign/flow

Hi there!I want to build a report that tells me WHICH products have been “placed order” on the specific campaign or flow mail.I do know I can get this information be looking at the analytics on each individual campaign mail or flow message.However, I’m hoping for a solution that let’s me get this info in a custom report.Fingers crossed that this is possible.Best,Mathilde

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kaila.lawrence
Community Manager
6 months ago
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Contributor I
EmmaOmongoleContributor I
asked in Analytics and Deliverability
Inflated open and click rates

Hi everyone, I recently completed email warmup for a new client after shifting from CM Commerce to Klaviyo.Part way through the warming up phase, our open and click rates suddently inflated from an average of 36% and 2% to as 60% and 8% respectively.Obviously, these are false/bot clicks and opens as they happened within 2 minutes of sending the email.I further analysed the data and 98% of the false opens and clicks are from Hotmail/Outlook. (Our SPF, DKIM, DMarc, etc are all properly set up.)I know false opens and clicks are expected but this is way higher than the normal.Does anyone have any suggestions to fix this issue?

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Contributor I
6 months ago
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Contributor I
Boyuan at PLTHORAContributor I
posted in Analytics and Deliverability
Spike in open + click rates for hotmail

Anyone else notice a surge in open and click rate for hotmail yesterday? Like 70 to 90% on both click and opens. Any ideas as to why? We saw this across many of our accounts yesterday

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kaila.lawrence
Community Manager
6 months ago
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Contributor I
Lauren772Contributor I
asked in Analytics and Deliverability
sending domain

HI there, trying to add a sending domain from my DNS provider which isn't listed. I'm having trouble with this  

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kaila.lawrence
Community Manager
6 months ago
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Contributor I
MoBContributor I
asked in Analytics and Deliverability
Emails landing in junk on Outlook

Hi there! We’re working on improving email deliverability. We’ve noticed our emails are consistently landing in junk on Outlook, despite all users being ‘Subscribed’. Any ideas why this may be happening? Has anyone else faced this issue?All help would be greatly appreciated! 

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Sumit_2809
Problem Solver I
6 months ago
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Contributor IV
EzraaaaNPCContributor IV
asked in Analytics and Deliverability
A Sudden Decrease in Open Rates

Hi! Our team is investigating a recent trend in our email marketing. We’ve observed a decrease in our open rates over the past few months. Previously, our open rates consistently ranged between 45% to 50+%. Currently, they sit around 30% to 35% (a decrease of about 13%).Note that:We haven’t made any major changes to our email design or layout. Our subject lines are similar to what’s always worked for us. Click-through rates remain comparable to previous campaigns.We’ve also observed a shift in engagement because clicks on our social media buttons within the emails have increased. Clicks on these buttons were usually minimal to none, but now we’re seeing an average increase of 10-15 clicks per social media platform.We’re wondering if this decline could be related to the recent changes we made to comply with Google and Yahoo’s requirements. We’re curious if these changes potentially affected our deliverability.Any insights or similar experiences from the community would be valuable. Than

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Contributor IV
6 months ago
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Contributor I
OliviaHBContributor I
asked in Analytics and Deliverability
Emails per profile

Hi there, Does anyone know if there is a way to easy see on average how many emails it take to generate a 2nd sale with my customers without having to look at each profile separately?ThanksOlivia  

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Contributor I
6 months ago
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Contributor IV
Wmorris2468Contributor IV
asked in Analytics and Deliverability
'Placed Order' metric stopped working (custom platform)

Hi, We’ve had a ‘placed order’ metric working between Klaviyo and a custom platform/site since August 2021, but since 24th May it has suddenly stopped functioning. Other metrics between these two (such as ‘added to cart’ and ‘viewed product’ are still operational, so it is specifically ‘placed order’ that has a problem. I would appreciate any advice on where we should begin to try and troubleshoot the issue. Thank you very much :) Will 

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Contributor IV
6 months ago
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Anonymous
asked in Analytics and Deliverability
"Opened Email" does not appear in status

Hello, I recently discovered a problem with one of my emails :When the email “n°2” on my flow is sent, the status “Received Email” appears, but when the user opens it, the status “Opened Email” does not appear…The problem only occurs with email “n°2” of my flow, and this email is not considered “Spam”.

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Contributor I
6 months ago
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Problem Solver II
wernstromProblem Solver II
asked in Analytics and Deliverability
Feature request: Resize dashboard cards

I’m probably not the only one that finds these next to useless because you can’t easily see more information at once. Being able to resize the cards would make the dashboards a lot more usable IMO (like in Hubspot).

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kaila.lawrence
Community Manager
6 months ago
M
Contributor I
mariadubonContributor I
asked in Analytics and Deliverability
Setting up branded sending domain + DNS record set up

Hi! I’m changing the company’s sending domain from “shared” to “branded domain”. I’m following all the steps Klaviyo provides on the article How to set up a branded sending domain, but I’m stuck now on the DNS records step. My company’s DNS Provider is Loopia, and I’m trying to figure out where exactly I have to add the DNS records Klaviyo provides to be able to verify them. Going into the DNS Management page on Loopia, it seems like the only record type they support is CNAME, meaning that I have to set the sending domain to Static. But when entering to the page, Loopia directly sends out a warning message basically telling you to not change anything if you’re unsure..since it can mess up the overall configuration. I have provided an image representing how the dashboard looks when entering to Loopia’s DNS editor page (FYI: this is a picture i just took from the internet, I can’t log-into mine specifically right now🫣). But I’m sharing this to be able to have a better understanding of w

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kaila.lawrence
Community Manager
6 months ago
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Contributor I
valeria1802Contributor I
asked in Analytics and Deliverability
Why Klaviyo doesn't attribute the placed order to my flow?

Hello, I’ve a flow running, and in the custom report setting says that the flow only made 4 placed order. But if I create a segment that include all the people that subscribe to my campaign and made a purchase after subscribing, it appears that 19 people bought the product. I have a nurturing of 9 emails, with delay of 3 days between each email. It could be affecting that klaviyo its integrated with shopify and woocommerce? I have checked the profiles because it’s a small sample and the customers click and open the emails, and then they went to my store through direct traffic or using a referral link. 

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eCom2Win_Agency
Problem Solver IV
6 months ago
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