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Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 776 Topics
  • 2,348 Replies
Ashley I.
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Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
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inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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776 Topics
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Contributor IV
EzraaaaNPCContributor IV
asked in Analytics and Deliverability
A Sudden Decrease in Open Rates

Hi! Our team is investigating a recent trend in our email marketing. We’ve observed a decrease in our open rates over the past few months. Previously, our open rates consistently ranged between 45% to 50+%. Currently, they sit around 30% to 35% (a decrease of about 13%).Note that:We haven’t made any major changes to our email design or layout. Our subject lines are similar to what’s always worked for us. Click-through rates remain comparable to previous campaigns.We’ve also observed a shift in engagement because clicks on our social media buttons within the emails have increased. Clicks on these buttons were usually minimal to none, but now we’re seeing an average increase of 10-15 clicks per social media platform.We’re wondering if this decline could be related to the recent changes we made to comply with Google and Yahoo’s requirements. We’re curious if these changes potentially affected our deliverability.Any insights or similar experiences from the community would be valuable. Than

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Contributor IV
5 months ago
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Contributor I
OliviaHBContributor I
asked in Analytics and Deliverability
Emails per profile

Hi there, Does anyone know if there is a way to easy see on average how many emails it take to generate a 2nd sale with my customers without having to look at each profile separately?ThanksOlivia  

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Contributor I
5 months ago
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Contributor IV
Wmorris2468Contributor IV
asked in Analytics and Deliverability
'Placed Order' metric stopped working (custom platform)

Hi, We’ve had a ‘placed order’ metric working between Klaviyo and a custom platform/site since August 2021, but since 24th May it has suddenly stopped functioning. Other metrics between these two (such as ‘added to cart’ and ‘viewed product’ are still operational, so it is specifically ‘placed order’ that has a problem. I would appreciate any advice on where we should begin to try and troubleshoot the issue. Thank you very much :) Will 

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Contributor IV
5 months ago
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Anonymous
asked in Analytics and Deliverability
"Opened Email" does not appear in status

Hello, I recently discovered a problem with one of my emails :When the email “n°2” on my flow is sent, the status “Received Email” appears, but when the user opens it, the status “Opened Email” does not appear…The problem only occurs with email “n°2” of my flow, and this email is not considered “Spam”.

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5 months ago
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Problem Solver II
wernstromProblem Solver II
asked in Analytics and Deliverability
Feature request: Resize dashboard cards

I’m probably not the only one that finds these next to useless because you can’t easily see more information at once. Being able to resize the cards would make the dashboards a lot more usable IMO (like in Hubspot).

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Problem Solver II
5 months ago
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Contributor I
mariadubonContributor I
asked in Analytics and Deliverability
Setting up branded sending domain + DNS record set up

Hi! I’m changing the company’s sending domain from “shared” to “branded domain”. I’m following all the steps Klaviyo provides on the article How to set up a branded sending domain, but I’m stuck now on the DNS records step. My company’s DNS Provider is Loopia, and I’m trying to figure out where exactly I have to add the DNS records Klaviyo provides to be able to verify them. Going into the DNS Management page on Loopia, it seems like the only record type they support is CNAME, meaning that I have to set the sending domain to Static. But when entering to the page, Loopia directly sends out a warning message basically telling you to not change anything if you’re unsure..since it can mess up the overall configuration. I have provided an image representing how the dashboard looks when entering to Loopia’s DNS editor page (FYI: this is a picture i just took from the internet, I can’t log-into mine specifically right now🫣). But I’m sharing this to be able to have a better understanding of w

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Contributor I
5 months ago
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Contributor I
valeria1802Contributor I
asked in Analytics and Deliverability
Why Klaviyo doesn't attribute the placed order to my flow?

Hello, I’ve a flow running, and in the custom report setting says that the flow only made 4 placed order. But if I create a segment that include all the people that subscribe to my campaign and made a purchase after subscribing, it appears that 19 people bought the product. I have a nurturing of 9 emails, with delay of 3 days between each email. It could be affecting that klaviyo its integrated with shopify and woocommerce? I have checked the profiles because it’s a small sample and the customers click and open the emails, and then they went to my store through direct traffic or using a referral link. 

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Contributor I
5 months ago
Alley Hassen
Partner - Silver
Alley HassenPartner - Silver
asked in Analytics and Deliverability
k1.send in

New account with branded sending domain has been set up. When an email sends it is coming from k1.send - is this due to it being a new account? mailed-by: k1.send.storedomain.com signed-by: send.storedomain.com

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Alley Hassen
Partner - Silver
5 months ago
Konic Group
Problem Solver I
Konic GroupProblem Solver I
asked in Analytics and Deliverability
Why total revenue Shopify is strangely lower than attributed revenue of Klaviyo?

Hi guys,Hope you all are doing great! I was enjoying the “weekend is coming vibe”. Suddenly, my boss brought this to my attention: Danny, why in May the first and the second, the total revenue from Shopify was lower than the attributed revenue of Klaviyo 😱? Honestly, I have no idea why was that. But I made a promise to answer his question by next week. While finding the response for him (which is outrageous), I would love to hear from you guys about this matter. Looking forward to all the responsesA picture from our Klaviyo home tab is attached to further explain the issue.Best regards,Danny Nguyen 

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Konic Group
Problem Solver I
5 months ago
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Contributor II
MailingContributor II
asked in Analytics and Deliverability
Get analytics reports sent directly to my email inbox

I am trying to have an analytics report sent to my email inbox so that I can see performance at a glance, using this kind of thing: https://www.klaviyo.com/analytics/report/It seems to be that if I schedule a report, it sends me a reminder and I have to visit Klaviyo to see the actual report, which is not what I'm looking for. Is there a way to have the report sent straight to my inbox? 

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Contributor II
6 months ago
ryan-salesflow
Partner - Silver
ryan-salesflowPartner - Silver
posted in Analytics and Deliverability
New Total Subscriber Growth Report in Klaviyo

New feature in Klaviyo! Finally! I’ve been waiting for a tool like this for a while to help my clients understand overall subscriber growth. Thanks Klaviyo team for creating this. Just head over to https://www.klaviyo.com/people/subscribers 

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ryan-salesflow
Partner - Silver
6 months ago
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Contributor IV
stellapuivoonContributor IV
posted in Analytics and Deliverability
There's a huge chunk of unattributed revenue recorded in the Growth Overview dashboard but I do not know what contributed to the unattributed revenue

Hello Klaviyo Community,I hope everyone is doing well.I am facing an issue with the Growth Overview dashboard in my Klaviyo account. There is a significant amount of revenue recorded under "Unattributed Revenue," and I am unsure of what is contributing to this amount.I would greatly appreciate any insights or advice on how to identify the sources of this unattributed revenue. Has anyone else encountered this issue, and if so, how did you resolve it?  

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Contributor IV
6 months ago
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Contributor I
thezenhubContributor I
asked in Analytics and Deliverability
Deliverability and strategy plan for very small business, which was previously inactive.

Hi there, I have a very small business (350 profiles) and have never really used email marketing. Most of these profiles are from when the business began (as we boomed and then.. pretty much flopped).I used to send emails via Shopify, but in all honestly I haven’t sent an email since Black Friday 2023 and all of my emails with Shopify ended up in junk. I have transfered to Klaviyo to kickstart my email marketing, however I want to be REALLY cautious with my deliverability to build up a good reputation. I was thinking of using data from recently purchased (although I have few orders) to build a segment and then gradually increase this with time.What would be the best strategy to go about doing this in your opinions? I have also set up a branded sending domain - will this be linked in anyway to my Shopify emails? Because I heard in a training session it is bad practice to go from sending few emails to 3 emails per week for example. What would be your recommended number of emails to start

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Contributor I
6 months ago
Jakub
Partner - Silver
JakubPartner - Silver
posted in Analytics and Deliverability
Changes how Custom Reports works!

Dear Community,Is anyone else have similar issue?There was lately change in how Custom Report works which for some can totally changes and brake internal reporting that was based on previous configuration. This means that to follow the same pattern of reporting trough out the year there is need to re do all reports and templates of our customers please if you can bring back how it works earlier or at least give you customers a way to choose which way is preferred!  

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Jakub
Partner - Silver
6 months ago
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Active Contributor IV
dgibbsActive Contributor IV
asked in Analytics and Deliverability
What is the &_kx= string at the end of my URLs and can it be switched off?

Hi everyone and happy Friday!We have the normal UTM tracking on our links and we have added a custom utm_lc to track the “last click” source on a profile.but Im seeing another code on the end of our links that I can find the source of, the &_kx= and this string can get quite long and messy looking:?utm_source=Klaviyo&utm_medium=email&utm_campaign=Testing_1&utm_lc=Klaviyo&_kx=u7eRR65NqnLZ15DPx3ylMy9oSyyH_ttWWReiaicE1yg%3D.TLh3LFIs this an important string, what is it measuring/writing back to and is it editable/switch offable? Thank you

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Active Contributor IV
6 months ago
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Contributor I
kevinlauContributor I
asked in Analytics and Deliverability
Fluctuating DMARC Success Rates Due to Non-Brand Domain Emails Sent via Klaviyo

I have been monitoring our DMARC success rates via Google Postmaster and noticed significant fluctuations recently. Upon reviewing the DMARC reports, I found that a number of emails sent through Klaviyo were not originating from our branded domain but rather from domains like ksd3.klaviyomail.com. This issue seems to be impacting our overall email deliverability and DMARC success rates.Has anyone else experienced similar issues with emails being sent from non-brand domains through Klaviyo?   What steps can be taken to ensure that all emails sent through Klaviyo use our branded domain to maintain consistent DMARC compliance? Is there a setting within Klaviyo that I might have missed that controls the sending domain for different types of email communications?Any guidance or insights from the community would be greatly appreciated as I navigate this issue to improve our email deliverability and compliance.Thank you in advance for your help!

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Contributor I
6 months ago
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Contributor I
rmataContributor I
asked in Analytics and Deliverability
Sender nae different to sending domain

Can the Sender name be diferent to the branded sending domain? Example: sender name: another nameemail: email@storename.comBranded sending domain: send.storename.com

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Contributor I
6 months ago
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Contributor I
lex_zapContributor I
asked in Analytics and Deliverability
Can Suppressed Profiles Re-subscribe?

To help improve deliverability, I am adding contacts which have gone through the WinBack flow and still not engaged to suppressed profiles. Before suppressing them, I am sending them a goodbye email with a link to re-subscribe.If an unengaged subscriber is added to the suppressed profiles list, can they re-subscribe if they have decided they want to receive emails again?

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Contributor I
6 months ago
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Problem Solver I
TayshaProblem Solver I
asked in Analytics and Deliverability
Removing spam profiles that are hurting sender reputation

Hi all, I am managing a client account that has recently had over 700 customer profiles added by a spam bot. Some of these seem to be ‘real’ addresses that are now receiving the welcome flow and either unsubscribing or submitting spam complaints.  We fixed the issue so there aren’t more fake profiles being added through Shopify, but what can we do to either mass delete or prevent the flow from running - but still have it run for genuine sign-ups? I’m worried that the negative responses from these profiles will harm my clients sender reputation and analytics.  Also, if anyone has suggestions on how to create a segment with these profiles (or to exclude them) I would love to hear it. I had originally created one with the definitions of: date range from when the spam started, and ‘hasn’t opened OR clicked email’ but now we’ve realised they are people and have been opening - which doesn’t help the segment and is now placing them in our engaged segment instead! It’s been a bit of a nightmar

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Problem Solver I
6 months ago
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Problem Solver I
Joseph MorganProblem Solver I
asked in Analytics and Deliverability
How can I get a high deliverability score?

Hello guys,We just switched from another email provider to Klaviyo email. Today I found that there is a Deliverability score and mine is 48(very bad i think)!I understand the score is something very important for our email deliverability.Could someone share your score and how you keep such good score? 

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Problem Solver I
6 months ago
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Problem Solver I
starfox221Problem Solver I
asked in Analytics and Deliverability
CTR Reporting

Hi, I’m having an issue finding CTR reporting (not click rate) reporting within Klavyio, it seems to have disappeared. I see it on the Dashboard as an overall metric, but I do not see it as an option when building out custom reports; is there a reason why this was removed?  

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Problem Solver I
6 months ago
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Contributor I
pk2024Contributor I
asked in Analytics and Deliverability
Massive Bounces from Yahoo

Hi, We’ve just had a huge bounce rate from Yahoo for one of our clients standard campaigns to an engaged group. Klaviyo is saying its a reputation bounce but the message from yahoo is ‘554 Message not allowed - [PH01] Email not accepted for policy reasons.’  No idea what the policy reasons are and checked spamhaus we are good - any thoughts on what it could be?  Thanks 

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Contributor I
6 months ago
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Contributor III
Leboy83Contributor III
asked in Analytics and Deliverability
Branded Sending domain

We’re sending emails in different languages and as such we’re using a subdomain for each website. When I update to branded domain will that update on the other accounts as well?

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Contributor III
6 months ago
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Contributor I
l_custerContributor I
asked in Analytics and Deliverability
Deliverability Issues

Has anyone noticed deliverability going down? It almost appears as thought the auto settings from klaviyo aren’t correct (dkim, etc). I have now moved two different people from other platforms (mailchimp and shopify) where both times their open rates were MUCH higher on those platforms. I have a good deliverability score, keep my lists clean, but cannot match what I was seeing on their old accounts. Anyone have a similar issue?

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Contributor I
6 months ago
Dan N
Contributor IV
Dan NContributor IV
asked in Analytics and Deliverability
Significant drop in Open Rates

Hi,For some time now, we’ve had strong Open Rates for our broadcasts - in the early 70’s on average.  However since Feb/March, they have dropped significantly down to the late 50’s.   Digging a little deeper, I can see that Gmail seems to be the culprit as the Open Rate for these subscribers was around 70% in January but is now just 45% :(  I’m quite concerned by this as Gmail subscribers make up around 60% of our base. Does anyone know what could have caused this and how can I fix?  

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Dan N
Contributor IV
6 months ago
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