Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 678 Topics
  • 2,051 Replies
Ashley I.
Rank
Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
  • 0
  • 5
inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
  • 0
  • 7
inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
  • 0
  • 3

678 Topics

M
Contributor III
MoneyJ2kContributor III
asked in Analytics and Deliverability

Why is the Klaviyo API bringing in different metric data than a custom report export?

I have a custom report that export my all time campaign metric data. I get this through the Klaviyo custom report UI. However, I want to be able to fully automate that export through the API and python SDK. I have been able to export the campaigns through the python SDK using the get_campaigns function, and I have been able to export unique opens and total received emails using the instructions from how to export conversion data. However, my unique opens is slightly different and I can’t seem to get it to match the custom report perfectly. Is there any reason for this? My parameters for the metric_export are, metric_id, count=100, unit=”week” start_date and end_date set, measurement = unique (count for received email metric), and by=”Campaign Name” or “$variation.”  Anything I should try? Thanks for any help.

8
M
Contributor III
23 days ago
M
Contributor III
MZeebContributor III
asked in Analytics and Deliverability

Adding Klaviyo KPI's to a Looker Dashboard

I am hoping to bring over a few KPI’s from Klaviyo into a Looker dashboard my team is using (mainly Open rate, CTR, Unsubscribe rate).Is there a way to have an automated daily or weekly sync of Klaviyo data with a google sheet that can then be a data source in Looker studio? Or any others ways people have found to bring Klaviyo data to Looker?

2
A
Contributor IV
23 days ago
D
Contributor I
derekContributor I
asked in Analytics and Deliverability

Google/Yahoo sender reqs. with 2 differing domains

I have been trying to get this Sender Requirements worked out. Only just found out this was an issue, so there’s that.Received this in an email the other day:Aligned DomainUh oh, looks like you’ve recently sent some emails that don’t match up. Ensure your default sender email address aligns with your branded sending domain here, then use Klaviyo’s “apply sender email to all messages” feature to fix all your flows at once. We use Google Workspace as our company's email.It uses this domain:bgolftech.com Our website is under a different domain:breakthroughgolftech.com Wordpress is sending transactional emails from info@bgolftech.com Our Klaviyo branded sending domain is set up:send.breakthroughgolftech.com Default Klaviyo sender email address is:info@bgolftech.com (which is a Google Workspace group email, not an account) Woocommerce is sending order emails using:orders@bgolftech.com (also, a Google Workspace group email, not an account) Am I trying to fix or do something that cannot be do

2
D
Contributor I
24 days ago
N
Contributor I
NarsiContributor I
asked in Analytics and Deliverability

Branded sending domain setup for Subdomain

It’s been really difficult to understand on how to setup Branded Sending Domain for the subdomain. So I have 2 stores in 2 different market. US and Germany US site is the root domain while Ge is the subdomain (company.com & ge.company.com)I have already set up Branded sending domain for US site BUT having issues with setting up with the Ge site. While I have read couple of articles that mentioned that“ in Klaviyo, you can use the same subdomain for multiple accounts since it will all be attributed to that one domain in your DNS. For example, if you manage a US and UK account for a given brand, you can use the same sending domain for both. If you use one sending domain across multiple accounts, the CNAME or NS records should be the same, but each account will have a different TXT value and each TXT value needs to be added into the DNS record.” So TXT record is added successfully! So I have CNAME records for US and NS records for German site. As I mentioned US set up is completed but

3
Sujal
Problem Solver IV
24 days ago
G
GproliNew Member
asked in Analytics and Deliverability

DKIM signature error

Hello, maybe somebody can help me with my mail deliverability that has decreased a lot latelyIf it is of any help, my domain is with Godaddy and the hosting is with Shopify.When i checked  the deliverability on mxtoolbox, it says.DMARC okSPF okDKIM: No DKIM-Signature header found There must be at least one aligned DKIM-Signature for the message to be considered aligned. - (more details below)  in the DNS I have these registers  CNAME em5957 u42928282.wl033.sendgrid.net. CNAME s1._domainkey s1.domainkey.u42928282.wl033.sendgrid.net. CNAME s2._domainkey s2.domainkey.u42928282.wl033.sendgrid.net. TXT 20221202175443pm._domainkey k=rsa; p=MIGfMA0GCSqGS…...   Thanks in advance for your help.best.  from  mxtoolboxHeader Name Header Value Return-Path <hola@umoacosmetics.com> X-Original-To ping@tools.mxtoolbox.com Delivered-To tools@tools.mxtoolbox.com X-CMAE-Analysis v=2.4 cv=bIXQYtyZ c=1 sm=1 tr=0 ts=65fc5819 a=/2CdLx5IRoNPuvkYUEJlPw==:117

2
kaila.lawrence
Community Manager
24 days ago
M
Contributor I
MWCContributor I
asked in Analytics and Deliverability

Why is only Klaviyo requesting we create a sending subdomain in addition to DMARC?

We’re using three different bulk emailers: Klaviyo, Constant Contact, and Mailchimp. To my knowledge, they’re all requesting DMARC, but only Klaviyo is requesting the creation of a unique sending subdomain. Also, if we send well under 5000 emails per day, will our sending be affected? We’re mainly using Klaviyo for abandoned cart flows and rarely sending blasts out to segments. Thank you.

3
kaila.lawrence
Community Manager
29 days ago
L
Contributor II
Leboy83Contributor II
asked in Analytics and Deliverability

Branded Sending domain

We’re sending emails in different languages and as such we’re using a subdomain for each website. When I update to branded domain will that update on the other accounts as well?

7
kaila.lawrence
Community Manager
29 days ago
L
Contributor I
Lucie M.Contributor I
asked in Analytics and Deliverability

Setting up a Branded Sending Domain with WIX

Hi, I'm trying to set up a branded sending domain and I need to add/update my DNS records.I purchased my domain through WIX. I've managed to add the TXT and I've added the first NS record to the CNAME records but it's not letting me add more.Is that the correct place to add these records and do I have to add them all or is one enough??Thank you so much!!!!  

5
kaila.lawrence
Community Manager
29 days ago
J
Contributor I
jordvegaContributor I
asked in Analytics and Deliverability

Inflated click rates?

Is anyone else experiencing massively inflated click rates? We started noticing it from about 2 weeks ago to now, and it’s showing an over 200% increase to our monthly click rate averages. When looking at individual campaigns as well, they’re also looking to be incredibly higher. Does anyone know if this is just a Klaviyo issue being worked through or what else would be causing this?

14
kaila.lawrence
Community Manager
29 days ago
A
Ana CNew Member
asked in Analytics and Deliverability

Yahoo and Gmail requiremens for accounts with less than 5k contacts

I have an account with less than 5k emails, so as I understand that would not be considered bulk sending in terms of the new Gmail and Yahoo requirements this 2024. Besides not impersonating a Gmail address and keeping spam rates low (which I already do) is not entirely clear whether I should do something else. Do I need to set up an SPF, DKIM, DMARC validation, DNS records or something along the lines?I use by the way a shared IP address from Klaviyo. 

2
kaila.lawrence
Community Manager
1 month ago
M
Contributor I
molly_fatearthContributor I
asked in Analytics and Deliverability

Gmail Spam Complaints + How To Suppress Them

I know we can't see spam complaints from Gmail + so they're not suppressed - how can we determine which Gmail users have marked us as spam so we can suppress them manually? Is there anyone who’s been able to successfully do that, outside of just monitoring the Spam Rate separately through Google Postmaster?

4
bluesnapper
Partner
1 month ago
S
Contributor I
scoutContributor I
asked in Analytics and Deliverability

Having trouble setting up SSL for Dedicated Click Tracking

We went through the process of installing CNAME records for purposes of Dedicated Click Tracking, and everything worked in setting up a dedicated subdomain for our links. Then, we encountered some issues with the SSL piece, to make that subdomain secure. Our DNS provider (Namecheap) said they’re unable to help because Klaviyo’s instructions to set up a Dedicated Click Tracking subdomain guide you to direct that subdomain to “Sendgrid” -- because of that, they claim they’re unable to install an SSL certificate, and we’d have to take it up with Sendgrid… But that seems wrong. I see a lot of other posts from people struggling with the SSL component of Dedicated Click Tracking.  Is there anyone who’s had success in setting this up, and can provide any guidance / tips here? For reference, our site is on Shopify (so our main .com domain has its SSL certificate automatically, by way of being linked to Shopify), and our DNS provider is Namecheap.

7
kaila.lawrence
Community Manager
1 month ago
M
Contributor I
MagnusDSpamerContributor I
asked in Analytics and Deliverability

Is it possible to Track specific Browse Abandonment products and if they were purchased as a result of the flow?

I would like to test/track how many people who have viewed a specific Browse Abandoned product and then completed their order for said product? Basically, is there a way to track conversion rate of specific Browse Abandonment products.

2
M
Contributor I
1 month ago
S
Contributor II
SteffenDKContributor II
asked in Analytics and Deliverability

custom report challenges - opening in Google sheets/Excel

Hi thereI’m running into challenges when I want to examine the flow/campaign reports I’ve downloaded. I don’t know if it’s due to me being a EU citizen (csv file format is not default here and I have to convert) or if I just fail horribly, but I can’t get the data to show (rates in % in particular) how I want it to - e.g. what should be showing as open rate in % is instead being loaded as long gibberish numbers - both in Excel and Google Sheets.Can anyone help? I’ve searched for help on the general interwebs but to no avail. 

5
kaila.lawrence
Community Manager
1 month ago
L
Contributor I
lleontiyContributor I
asked in Analytics and Deliverability

SSL certificate for a Shopify store

Hi guys,  We’ve setup a dedicated click tracking with Klaviyo and need to set up the SSL too to avoid any insecure links etc. As explained here https://help.klaviyo.com/hc/en-us/articles/360052205052-How-to-set-up-SSL-for-dedicated-click-tracking .  But we don’t use any of that like Cloudflare etc., we’re on Shopify Plus and I believe using their SSL for our domain. DNS records are managed directly at GoDaddy.  Can anybody please advise how we should set up this SSL?  Thanks!

11
D
Contributor I
1 month ago
C
Contributor I
ChrisLeaversContributor I
asked in Analytics and Deliverability

Subdomain needs SSL

Hi,SSL setup, looking for a bit of advice as going round in circles with Godaddy / Shopify etc. We have a domain name on Godaddy, the root is pointing straight at Shopify store which is now protected with an SSL under Shopify's system.The problem is, we have setup a subdomain on Godaddy for dedicated tracking for Klaviyo, which is ok and works, however, the subdomain does not have an SSL on it and we need it to, but Godaddy said it can't be done as you are pointing the main domain to Shopify.Does anyone know if there is a way around this without breaking anything? Is it possible to point the subdomain to Cloudflare then get it secured on there, then point it from Cloudflare back to I think it’s Sendgrid Klaviyo use which will then link back to Klaviyo? Thank you for any advice/help

4
D
Contributor I
1 month ago
IgotchuSeasonings
Contributor I
IgotchuSeasoningsContributor I
asked in Analytics and Deliverability

How can I get more detailed analytics on my campaigns and flows?

Hi everyone,I am trying to find more detailed analytics on our campaigns and flows. I am hoping that yall can guide me in the right direction bc all of my searching has led me nowhere. We have created some campaigns and have had some excellent results as far as leading to sales. However, we would like to know if those people are purchasing initially or if they are waiting until they get a coupon code to purchase.  For example:We created a Black History Month newsletter email that included some history on the holiday, some notable figures, and a couple of recipes. We did NOT include any sort of coupon code or promotion in this email. It was a hit and we had a lot of sales from it—but we would like to know if these sales were done solely because our campaign influenced them to purchase our products at full price (without any code) or if the people went to our site from tge campaign and browsed….and then left and waited to receive an Abandoned Cart or Abandoned Checkout flow email in orde

3
StefanUE
Expert Problem Solver II
1 month ago
D
Contributor III
DarleenWContributor III
asked in Analytics and Deliverability

HELP - added ro cart event - shopidy v 1.0 theme

I have gone through all documentation and conversations and help in community here > and still cannot get Added to Cart workingI had it working in this theme several theme versions agon - however client remvoved those theme copiesUsing Turbo Florence theme It uses a class for add to cart > add_to_cart.action_buttonViewed product is working correctly - and I have been adding added to card snippet scrript under the Viewed product scriptIs this incorrect placement?I did try in theme.liquid without successPreviously when was working - it was added to product theme.liquid under viewed product snippetAt that time only had access to  ID for add to cart button > and I added and ID to add to cart button code in the theme to get working>script text="text/javascript">var _learnq = _learnq || [];document.getElementById("AddToCart").addEventListener('click',function (){  _learnq.push(['track', 'Added to Cart', item]);});</script>  Current code snippet I have tried  in current t

1
retention
Partner - Platinum
1 month ago
J
Contributor I
jbailey0624Contributor I
asked in Analytics and Deliverability

BigCommerce Email Verification Issues

Hello,I’ve been able to get 3 of the 4 verification records to verify.  The only one I’m having issue with is “kl.domainkey.u161779.wl030.sendgrid.net” I got the kl2.domainkey.u161779.wl030.sendgrid.net to verify so I’m not understanding why the other one will not.  Any help is appreciated.Thanks,Josh

3
kaila.lawrence
Community Manager
1 month ago
Stuart
Contributor I
StuartContributor I
asked in Analytics and Deliverability

Branded sending domain for two Klaviyo accounts on same root domain

Tearing my hair out trying to resolve this … any help appreciated.We have two websites built on Shopify (B2B and B2C), with one being the subdomain of the other (e.g. https://wholesale.company.com). Each Shopify is linked to a Klaviyo account, which has been fine for us so far.When trying to set up branded sending domains, I’m only able to activate it on our B2B Klaviyo account. I get the following error message: “There is a maximum of one sending subdomain per domain level. For more help, please contact Klaviyo support.” I tried different variations for each Klaviyo account (i.e. mail.company.com and send.company.com) but still receive the error.Today, I removed the branded sending domain from the B2B account and set up the branded sending domain with the subdomain included (i.e. send.wholesale.company.com). This activated okay, but when I went to add send.company.com to the B2C Klaviyo, I get the same error.Our next best option is to move one of the accounts over to Mailchimp, but we

5
kaila.lawrence
Community Manager
1 month ago
M
Contributor I
MissionMedContributor I
asked in Analytics and Deliverability

Filter Analytics by Campaign or Flow Tag

I can’t find anywhere in Klaviyo to edit my analytics dashboard such that I can choose to filter statistics by on campaigns by tags. Seems like a feature that just makes sense if you want to see the performance of a certain category of campaigns.I am not sure if I am just not seeing that button and it does actually exist.I don’t want to see the performance of my transactional emails either so I want a way to filter that out.

2
kaila.lawrence
Community Manager
1 month ago
M
Contributor I
maticContributor I
asked in Analytics and Deliverability

Increase in unsubscribes

Hello,We've observed a marked increase in the number of unsubscribers across our Klaviyo accounts in recent weeks.Total amount of unsubscribes on one of our accounts (last 30 days)Disclaimer:I am fully aware that this is usually the result of worse content, new segments definitions or something of the sort, and of course that was the first thing I considered, but after doing some digging I quickly realised that this has to be something else entirelyWhy I believe it’s not the content/segments?A couple of things that would support this are:- No changes in our standard sending regime: same schedule, segments and material- No drop in other engagement metrics: other metrics like open rate, click rate, revenue, spam rate etc. stayed similar or even improved- Not on all accounts: only seeing it on a couple of our Klaviyo accounts​​​​​​​​​​​​​​- An unusual spike in daily unsubscribe rates has occurred, even on non-campaign days. We actually manage about 3x more unsubs even on non-campaign days

1
kaila.lawrence
Community Manager
1 month ago
Nermine
Partner
NerminePartner
asked in Analytics and Deliverability

Click Rate isn't reflected.

Hi everyone,I've recently updated all the flows for one of my client's accounts and noticed that the click rate isn't reflected in the welcome series or the customer thank-you emails, despite some purchases being made and the placed order rate being reflected. I also observed this issue in the second email of the abandoned checkout flow, while the click rate is normal in the first email of the same sequence. Do you have any insights into where the issue might lie?

3
kaila.lawrence
Community Manager
1 month ago
J
JordanNicNew Member
asked in Analytics and Deliverability

Tracking New and Returning Customers

I’m trying to find the best way to track new and returning customers each month. However, the answer to this question seems to differ depending on where I get this info in Klaviyo. I’m looking at three places in the following examples to get the new/returning customers in January 2024. If I pull these figures in the metrics tab, I get 1026 new customers. If I pull these figures from the overview dashboard, I get 649 new customers. If I pull these figures by creating a segment, I get 748 new customers. For this I’m including customers who have opened an email in this same month, I would think this value, if anything, would be lower than the value in the overview dashboard, but it is actually higher.  I’m wondering why each of these is different. Which of these should I be using to track new customers?

1
kaila.lawrence
Community Manager
1 month ago
A
Contributor I
aweisnerContributor I
asked in Analytics and Deliverability

553 5.1.8 Domain of sender address does not exist - after new website launch

Hello! We recently have had a huge change in bounce rate (25%+). We are a subscription based company who sends emails for daily updates. The new website was released, and then all of the sudden the bounce rate spiked and the primary reason I’m seeing is “553 5.1.8 Domain of sender address does not exist”. Our domain stayed the same, the email it’s coming from is the same, etc.  What am I missing?

1
kaila.lawrence
Community Manager
1 month ago

Most helpful members this week

Terms & ConditionsCookie settings

Links & Resources

Platforms

Partners

Useful Things

About

  • Terms and Privacy
    © 2024 Klaviyo All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.