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Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 785 Topics
  • 2,389 Replies
Ashley I.
Rank
Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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785 Topics
Mike-H
Active Contributor I
Mike-HActive Contributor I
asked in Analytics and Deliverability
Klaviyo Audit Reports for Customers

Hey fellow Klaviyo partners and pros! I’d love to hear from you all about how you produce detailed yet visually pleasant Klaviyo audit reports and also quarterly performance reports for customers?Do you use native Klaviyo reports or export the data into an external tool to produce the reports? 

263
Mike-H
Active Contributor I
1 month ago
A
Contributor I
am-e-mailContributor I
asked in Analytics and Deliverability
Virgin Media - High Bounce Rate

We are regularly seeing very high bounce rates to Virgin Media email addresses. Apart from ceasing to send email to Virgin Media addresses, has anyone navigated this before and knows what could be happening and how to stop it? 

443
Christiannoerbjerg
Problem Solver III
1 month ago
C
Active Contributor III
cbzhuActive Contributor III
asked in Analytics and Deliverability
Bounced Emails

Recently, many emails captured through Klaviyo into our profiles have bounced. We’re wondering why this is. Any ideas?More specifically, people who have been receiving our emails successfully for months, suddenly are getting bounced emails. See below for an example. What could be causing this? Thanks in advance for your responses. 

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retention
Partner - Platinum
1 month ago
F
Contributor I
fabmolContributor I
asked in Analytics and Deliverability
check if I have a branded sending domain?

Hi Guys I got an email form you saying “Authenticate your emails with a branded sending domain” as I fire off more than 5000 emails at a time. I think I have this setup, how can I check? Is there a tool? ThanksFab 

2153
M
Contributor I
1 month ago
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Contributor I
psl_2110Contributor I
asked in Analytics and Deliverability
Setup Dedicated Click Tracking with Netlify

We wanted to implement Klaviyo dedicated click tracking on our website with respect to our emails (https://help.klaviyo.com/hc/en-us/articles/7676795223707).Our website is hosted on Netlify and makes use of Netlify CDN. We make use of AWS Route53 as an external DNS and Klaviyo is the third party used for sending emails. We wanted to implement this dedicated click tracking feature making use of Netlify CDN without making use of any additional CDN like Clouldflare etc.We have tried the above making use of Netlify toml file to create a redirect but that didnt work and Klaviyo is not able to validate the CNAME. Looking forward to any pointers/ suggestions on how to go about implementing this feature leveraging Netlify CDN and Klaviyo.  

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P
Contributor I
1 month ago
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Active Contributor IV
GV123
asked in Analytics and Deliverability
Bounced Emails Due to content issue

Hi everyone,I'm hoping someone can help me with an issue I've encountered.My last two sends to a segment of Australia and New Zealand subscribers had a very high number of bounces.Most of the bounce reasons were listed as 'content issue,' but I have no idea what that means.I can't seem to find any specific information on this in Klaviyo, and we haven’t changed anything with our email content.What’s strange is that the other emails we’ve sent (which have very similar content) didn’t bounce.The only difference is that we split our sends based on geography. Has anyone experienced this before or have any insights on what might be causing this?  

645
kaila.lawrence
Community Manager
1 month ago
E
ewolfe08New Member
asked in Analytics and Deliverability
How to track campaign conversions

So I recently realized all our campaign conversions are way over-attributing, they were counting people who “OPENED” and email as conversions.  When the majority of these people who opened the email only converted due to a product subscription, they never even visited the website through that email. I have now removed the “Opened email” attribution window.  And reduced the “Click email” from 3 days to 1 day.   Any suggestions on how I can more accurately track actual conversions from email campaigns? 

382
bluesnapper
Partner
1 month ago
M
Contributor I
Maura S.Contributor I
asked in Analytics and Deliverability
Preview Function Not Sending

Hi, Has anyone had trouble today with their email preview function? I’ve tried sending a few times and to different email accounts but nothing seems to be going through- been about an hour now.  Thanks! 

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A
Contributor I
1 month ago
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devaneganNew Member
asked in Analytics and Deliverability
Shareable URL or Link to Email Campaign

I’ve seen prior posts about this but with really unclear results or directions on what to do. Does Klaviyo have a shareable web link or URL to distribute the email in other messaging? TIA.

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Will at Verve
Partner - Silver
1 month ago
D
Contributor I
Daniel JepsenContributor I
asked in Analytics and Deliverability
My click rate is higher than my open rate

 So. My click rate is higher than my open rate. How is that possible?It’s a short newsletter with only one button saying “Please confirm you are our contactperson”. So it’s quickly read and clicked. Maybe it is because the newsletter is open for a very short time? 

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D
Contributor I
1 month ago
M
Contributor I
MillieC94Contributor I
asked in Analytics and Deliverability
Few questions about Klaviyo CDP

What are the definitions of the segments within the CDP? Are there explanations / definitions for each of them? e.g. how are Klaviyo determining the “inactive” segment?   How complex is it to use the CDP to build flows based on repeat purchases through the “predictive model” - is it possible at all?   How can we learn more about our customers? We’re trying to understand whether we have certain customer cycles around purchasing e.g. if certain customers only shop with us every 6 months or yearly. Is it possible to do this within Klaviyo?Thanks! 

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A
Klaviyo Employee
2 months ago
S
Contributor II
specificmoonContributor II
asked in Analytics and Deliverability
Hotmail / Outlook open rates

Having issues with Hotmail / Outlook open rates.23.33% last 30 days and are being flagged as a result.Other open rates are much stronger, Gmail is 46%, Apple 48%, BT 57%.Hotmail / Outlook makes up around 45% of all subscribers.Why may this be?

876
retention
Partner - Platinum
2 months ago
S
Contributor I
Steve CContributor I
asked in Analytics and Deliverability
Where can I see opens and clicks by device for an Email Campaign or Flow?

Can someone tell me where I can see opens and clicks by device for an individual Email Campaign? I have seen reference to an Advanced Report menu but don’t see this anywhere when I open a campaign. Same question for individual Flows.Thanks!  

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A
Contributor I
2 months ago
A
Anonymous
asked in Analytics and Deliverability
Klaviyo and bigcommerce sending domain setuo

Is there any documentation on how to set this up correctly? There is no clear description from klaviyo on how to do this. I have followed the steps but thier is a lack of information. I am on the fence about leaving Klaviyo anyway. so if I can’t get the help I will just switch. I think its ridiculous that this is a requirement and there is no information on it.  

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J
Contributor I
2 months ago
C
Contributor I
ChrisLeaversContributor I
asked in Analytics and Deliverability
Subdomain needs SSL

Hi,SSL setup, looking for a bit of advice as going round in circles with Godaddy / Shopify etc. We have a domain name on Godaddy, the root is pointing straight at Shopify store which is now protected with an SSL under Shopify's system.The problem is, we have setup a subdomain on Godaddy for dedicated tracking for Klaviyo, which is ok and works, however, the subdomain does not have an SSL on it and we need it to, but Godaddy said it can't be done as you are pointing the main domain to Shopify.Does anyone know if there is a way around this without breaking anything? Is it possible to point the subdomain to Cloudflare then get it secured on there, then point it from Cloudflare back to I think it’s Sendgrid Klaviyo use which will then link back to Klaviyo? Thank you for any advice/help

2775
B
Contributor I
2 months ago
B
Contributor I
Busra SahinContributor I
asked in Analytics and Deliverability
Revenue per recipient per flow report

How can I build a custom report to produce the ‘revenue per recipient’ per flow in a given account?

243
Prodsquads
Problem Solver III
2 months ago
Sales Impact
Problem Solver IV
Sales ImpactProblem Solver IV
asked in Analytics and Deliverability
Email landing in spam

Should We Migrate From Klaviyo?Hey all...We recently set up Klaviyo for our Shopify store but quickly realized over 50% of our emails were landing in spam.So we changed the subdomain in Klaviyo and updated our DNS recordsBut after sending a test email to new email addresses, we still land in spam.Turns out the shared IP from Klaviyo is blacklisted, and we can't get a dedicated IP unless we meet certain conditions.Should we migrate from Klaviyo? What ESP would you recommend for a Shopify store? We're looking for a tool that's equally powerful and similar to Klaviyo.Thanks!Note: We were sending emails to only buyers who opted in to email marketing. We were also in the process of setting up a sign-up form to generate new leads.

433
Prodsquads
Problem Solver III
2 months ago
J
Problem Solver I
Joseph MorganProblem Solver I
asked in Analytics and Deliverability
sending IP

Hello, I have used Klaviyo email for 3 days. I looked up the sending IPs and found the score of those IPs are not that good. What am I trying to say is will klaviyo still assigns me some sending IP addresses with a very low score, resulting in a low delivery rate for my emails if everything on my side is done well?https://senderscore.org/assess/get-your-score/report/?lookup=167.89.55.148&authenticated=truehttps://senderscore.org/assess/get-your-score/report/?lookup=167.89.69.210&authenticated=truehttps://senderscore.org/assess/get-your-score/report/?lookup=167.89.110.137&authenticated=true 

4694
K
Contributor I
2 months ago
M
Contributor I
mdr24Contributor I
asked in Analytics and Deliverability
Reporting from multiple accounts connected to one portfolio account

Hey, I'm looking for a way or tool to report 9 klaviyo accounts connected to one portfolio account. Unfortunately, the custom reports available in Klaviyo are not sufficient because they do not show the sum of statistics, you have to generate a separate report for the campaign and a separate one for flow and most importantly you can't generate such a report for all our accounts, you have to log in from account to account and generate such a report again. Is there any way to generate a report that will contain information about campaign statistics, flows and the number of subs divided into 9 different klaviyo accounts?

453
bluesnapper
Partner
2 months ago
JessFosnough
Expert Problem Solver IV
JessFosnoughExpert Problem Solver IV
asked in Analytics and Deliverability
Machine Opens vs Apple MPP opens

A few questions about analytics:1. What is the difference between an apple privacy open and a machine open?2. Is there a circumstance where a machine open could be true, but it’s NOT an apple privacy open?3. If the answer to 2 is yes, is there a way to get a report, or build a segment of subscribers, to see how many opens are machine opens? I have looked, and haven’t seen this metric as an option, even though machine open is part of the metadata connected to opens.I feel as though I have seen a lot more machine opens lately, but I don’t know if it has always been that way and I’m just now noticing, or if it is actually increasing. If I could run a report or build a segment, then I could at least know if my concerns are valid or not.

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Lina
Active Contributor IV
2 months ago
K
kpossNew Member
asked in Analytics and Deliverability
Sudden drop in click rate

Hi everyone - has anything changed with tracking click rate either via Klaviyo or Google/Apple that would decrease the rates? I manage multiple clients Klaviyo account and all of them have had drastic reduction in click rate over the last 30 days but we haven’t made any changes to any of the accounts. 

4088
M
Contributor II
2 months ago
AlexBass880
Contributor I
AlexBass880Contributor I
asked in Analytics and Deliverability
Multiple Groups in Reporting

Hi,I’m looking to create a report for amount of orders in a certain category of product grouped by city.I can group orders by city and by product category but I can’t seems to report on how many users have ordered a certain category grouped by city.

163
kaila.lawrence
Community Manager
2 months ago
F
Active Contributor II
FemyActive Contributor II
asked in Analytics and Deliverability
Bounce rates - mailbox unavailable

Hi,Since some weeks I'm seeing an increased bounce rate in all of my campaigns, for Gmail. We're sending to multiple countries in Europe. When looking into the “Deliverability report > Bounce details” I see that they're categorized as ‘Mailbox Unavailable'. Do you also experience this and what could we do about this? In addition, In the campaigns for the Netherlands, I'm seeing a high bounce rate for Ziggo,nl, Home.nl, Upcmail.nl, and chello.nl. Anyone else experiences this and ideas on how to deal with those?  Thanks!   

561
Omar
Partner - Platinum
2 months ago
F
Contributor I
FraserRContributor I
asked in Analytics and Deliverability
Campaign/Flow revenue reporting by POS and Web orders

I’d like to be able to report on and attribute POS and Web orders/revenue to Klaviyo Campaigns and Flows. Currently, the POS and Web orders data relates to total Shopify orders/revenue, but I’d like to segment this by Campaigns and Flows to better understand how each channel performs for each Source. Is this possible? I’ve been going in circles reading about possible solutions but nothing seems to solve this problem.

351
kaila.lawrence
Community Manager
2 months ago
W
Contributor I
wsdev_tdContributor I
asked in Analytics and Deliverability
Comparing Metrics From Different Campaign Reports

I built two reports in the Custom Reports section. The first is Email Campaign Performance Data By Day and it allows me to select message name, and the the unique sum and total sum of opens and clicks. The second is Email Engagement by Campaign Report and it shows a single line for every campaign with the same metrics (unique sum and total sum of opens and clicks). When I aggregate the unique opens by email campaign name in both reports, the totals do not match. Is this because the Unique count in the By Day report is showing the same person multiple times if they returned on a different day? Whereas the email engagement by campaign report shows the total unique count of people that opened the email? If this is the case, how can I extract the Email Engagement By Campaign Report data via API?

481
chloe.strange
Community Manager
3 months ago
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