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Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 776 Topics
  • 2,348 Replies
Ashley I.
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Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
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inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
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inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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776 Topics
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Contributor II
george12345245135124Contributor II
asked in Analytics and Deliverability
How to deal with bots

Hello,  I’m seeing a flurry of bots creating profiles. What I’m struggling to understand is that the list they are subscribing to has double opt-in active but when looking on these bots profiles they are still bouncing and subscribing.  My bounce rate for the welcome series is 8.77% in the last 30 days and 325 recipients are bouncing.  Can anyone help me with this?

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Contributor II
4 months ago
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Contributor I
Cari27Contributor I
asked in Analytics and Deliverability
Campaign Results Revenue

I sent a campaign with a specific promo code and have been getting a lot of uses.  However my campaign results aren’t showing as many purchases attributed to the campaign as we have gotten.  If I look at the profile of someone who has used the code it shows they opened the email but then went directly to our site or googled rather than clicking the link.  Is there a way for this actually be attributed to the campaign?

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Contributor I
4 months ago
akibJ.
Contributor I
akibJ.Contributor I
asked in Analytics and Deliverability
Added to cart trigger not working on the Homepage

I have a website and i have my product and everything in one page which is the homepage and my homepage is the landing page, but i can’t add add-to-cart trigger for it, i tried to add product page it worked when i added the snippet but it doesnt work on my homepage, and i want it to be on the homepage because i made the whole website on homepage, i dont have anything but the product on the product page which i dont want to use because my website is focused only on one page which is the homepage.So can someone give me a proper solution on how I can make it work on the Homepage?

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akibJ.
Contributor I
4 months ago
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Contributor I
eastmeetswestContributor I
asked in Analytics and Deliverability
Set up Dedicated Click Tracking & Now My Emails Aren't Working

Due to inflated click through rates, Klaviyo sent me this article to follow. Unfortunately, by article  created a huge mess to where my emails are not working. Low and behold (5) days in, my emails were not working and I was getting these error messages. Since then I have removed the CNAME’s that were added to my DNS. Deleted my certificate through the AWS Certificate Manager, Deactivated my accounts and information through Cloudfare, Fastly and Cloudfront and the issue is still not resolved. Now the emails are getting this message. Not sure what trk.eastmeetwestusa.com is because our domain is just eastmeetwestusa.com. A Klaviyo specialist is working on this, but I need to be proactive and try to solve this as well as my company can’t keep sitting without any email flows or campaigns working. Any advise will be most helpful and appreciated.this is what is currently being shown  this is what i removed from my DNSthis was the error message i was getting BEFORE removing everything from F

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4 months ago
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Contributor I
elaine1517Contributor I
asked in Analytics and Deliverability
Hotmail Deliverability Issue

Hello! I noticed that all of our hotmail addresses are reporting as received and opened within the same minute on our recent campaigns. As one of these addresses is a founder of the company I work for, I know the email addresses are real and yet at least in the case of this address the emails are not actually being received. Has anyone experienced this issue or does anyone know of an explanation? Thanks in advance for the help!

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Contributor I
4 months ago
Nermine
Partner
NerminePartner
asked in Analytics and Deliverability
Gated website doesn't reflect viewed product event.

Hi everyone,I'm working on a client's gated website on Shopify, and since March, the "active on site" event has stopped reflecting, even though it has been working fine before. Does anyone know what might be causing this issue?Here's some context: The website requires a code for access. When I tested it myself, I only had to enter the code once when I was added to the list, and now I can access the site without re-entering the code. However, despite this, the "active on site" or "viewed product" activity is not being reflected on the profile. Could the gated nature of the website be affecting this? Any insights would be appreciated.

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Nermine
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4 months ago
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Contributor I
Irene XenakisContributor I
asked in Analytics and Deliverability
Click through rate on newsletter when having multiple links (+ videos)

We have sent out an email newsletter to an opt-in subs base of 1,000 people. We received the following results: Open Rate: 833 recipientsClick Rate: 2 recipients So click rate was only 0.20% (2 users out of 833 openers). This is not possible, considering that we have had 8 users subscribing to our service coming from this promotional campaign alone, in that we did not do anything else in terms of campaigns, either online or offline. Since the newsletter contained two videos, as well as two CTA tabs, can you please advise on which is the link that Klaviyo takes into account for the Click Rate metric when there is a clickable video inside, and how we can mitigate this error in Click rate calculations. Many thanks, Irene

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4 months ago
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Contributor I
LaraCasaContributor I
asked in Analytics and Deliverability
Understand "Unique" orders Flows Performance Details

Hello to all, I’m new to Klaviyo, implementing for the first time Klaviyo for a client and so far, loving the tool. I have one question. Under Metrics, “Flows Performance Details”, Klaviyo shows I have 16 “Unique orders” from my first flow run. When reviewing every single order under Shopify, I can count 8 orders from the flow (I can see that by UTMs and people who used the coupon code included in the flow). I also checked the other sales and they come from Instagram or other sources, not Klaviyo. More or less I can isolate 8 sales due to Klaviyo. How does Klaviyo come upwith the number of 16 unique orders if by UTM or Codes or checking every sale, I can’t come up with 16 orders?. Thanks!. Max 

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4 months ago
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Contributor I
kieranContributor I
asked in Analytics and Deliverability
How can I fix/stop emails from triggering SHOPIFY_IMG_NOT_RCVD_SFY in SpamAssasin (spam flag)?

So as a standard test I added a mail-tester.com email address to a Klaviyo list, and included it in a test campaign send. The result is a SpamAssasin error: SHOPIFY_IMG_NOT_RCVD_SFYAny ideas can I debug further and/or fix?I’m already somewhat familiar with the techy side of email headers, deliverability, DNS, HTML, networking etc having worked in a tech support role - but just wondering if this is something where others have experienced and/or already fixed it. I did have a ticket related to this, but got told “it’s a Shopify issue” which is just not very helpful.Context:Screenshot from mail-tester.com 

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Contributor I
4 months ago
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Contributor I
miraz24Contributor I
asked in Analytics and Deliverability
Do I need to warm up the domain again?

After setting up branded sending domain, my deliverability score decreases awfully! For some reasons I need to stop sending email for two weeks. But when I come back it decreases to 43!!! Even the domain reputations get fallen. What should I do? Do I need to warm up the domain again?

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4 months ago
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Contributor I
epgContributor I
asked in Analytics and Deliverability
Dropped Email event with reason "Spam Reporting Address"

Does anyone know what it means when an email gets dropped (“Dropped email” event) with reason “Spam Reporting Address”?We have a few profiles with this event in their timelines yet there isn’t a corresponding “Marked email as Spam” event.Thanks!

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Contributor I
4 months ago
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Contributor I
Brenda C.Contributor I
asked in Analytics and Deliverability
Warming process and branded sending domain

Hi, My name is Brenda, and I’m brand new in Klaviyo (as well as my domain). I have a couple of questions regarding the warming process and the branded sending domain.I saw that I fit in the ‘platform introduction process’ but the thing is: I've created a flow with 5 emails to be sent, with a space of 2 or 3 days between emails, to keep waitlisters engaged with my brand before launching my store officially. The flow is linked to an email list that I've created for this waitlist. Is this correct for the warm up? When looking at the chart of ‘ weekly  senders suggested’, it says volume of 2.000 (for twice a week) and suggested engagement to use 30 days. What does this mean?  When sending emails, I understand that my emails will be sent with a Klaviyo shared domain. When will my branded sending domain start to work (I’ve set it up yestarday)? Does this mean that when warming up my emails are going to still end up in the spam folder? Im a bit lost here.Thank you.

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Contributor I
4 months ago
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Active Contributor I
LunaFr11Active Contributor I
asked in Analytics and Deliverability
Report on who bought what in the last 90 days and over all

Hello, we're interested in a report detailing all products purchased by customers, including their origin (campaign, flow, direct website purchase, etc.), across all transactions, not just specific campaigns or flows. It's crucial that we can filter this by a specific time period. Our system is integrated with WooCommerce. Could you advise us on how to generate such a comprehensive report?

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Active Contributor I
4 months ago
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Contributor I
jordvegaContributor I
asked in Analytics and Deliverability
Inflated click rates?

Is anyone else experiencing massively inflated click rates? We started noticing it from about 2 weeks ago to now, and it’s showing an over 200% increase to our monthly click rate averages. When looking at individual campaigns as well, they’re also looking to be incredibly higher. Does anyone know if this is just a Klaviyo issue being worked through or what else would be causing this?

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4 months ago
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ChelseaC98Contributor I
asked in Analytics and Deliverability
Emails going to spam in Hotmail

I noticed a lot of posts about this, but none were actually resolved. For the last 2 or so months all of our campaigns are going straight into spam for all hotmail users (including myself). We haven’t changed anything to do with our campaigns or our delivery strategy. We only usually send to users who have engaged in the last 30 days.  I also did a test campaign yesterday to all of our hotmail subscribers, which resulted in an open rate of 1%, which is obviously well below our usual open rate, even for non-engaged customers.  Has anyone had any luck with resolving this, if they were struggling with this too?

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5 months ago
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Contributor I
oliviadowie23Contributor I
asked in Analytics and Deliverability
Klaviyo is attributing full price sale when the order included a discount?

Klaviyo is attributing a full priced sale even though a discount was used. The revenue is showing as the full total, rather than the final revenue after the discount which is frustrating as it is not the correct amount. Is there a way to change this so it reports accurate revenue rather than an inflated number? 

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5 months ago
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Contributor I
ben123Contributor I
asked in Analytics and Deliverability
Apple Private Relay Emails Hard Bouncing

I am using Klaviyo to store profiles of users signing up with my app. Many users use Sign In with Apple. Most of these users use private relay. These emails looks like [random id]@@privaterelay.appleid.com All my emails to these profiles are hard bouncing and the profiles are being suppressed. I use protonmail for setting up emails with custom domains. Maybe thats part of the problem? The emails are also bouncing when I’ve tried sending emails to these emails manually through there.  Is there any way to improve deliverability to these emails? I saw this thread on reddit and it seemed like it was possible, but there wasn’t a final solution proposed. https://www.reddit.com/r/Klaviyo/comments/11eq6e3/emails_to_icloud_accounts_icloud_mac_me_bouncing/

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5 months ago
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Contributor I
CottonwoodContributor I
asked in Analytics and Deliverability
Resolving difference between Klayvio Campaign Clicks and Shopify Website Hits

In my most recent Klayvio campaign, I am showing significantly more “clicks” than website visitors.  For example shortly after sending the email, Klayvio said that 26 people had clicked links to my website, however Shopify is showing that only 4 people had visited the website (and that is the same number as before the email was ever sent)How can I gauge the effectiveness of my emails if these analytics don’t match up?

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5 months ago
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Contributor I
mbendarghaContributor I
asked in Analytics and Deliverability
Urgent-delays and other issues-2213568

Hello, Can someone please look into our case: 2213568. BestMB

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Contributor I
5 months ago
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Contributor IV
EzraaaaNPCContributor IV
asked in Analytics and Deliverability
A Sudden Increase in Bot Activity

Our click rates unexpectedly spiked to 13-15%, with an open rate of 60%. We suspected bot activity, so in the following email, we hid a tiny dot and a small piece of text at the bottom, linking to it in the hopes of identifying and suppressing bot interactions. After reviewing the clicks, the email addresses seem legitimate, with some subscribers dating back two years.I contacted Klaviyo support but it looks like there's no current way to complete prevent bot activity in emails.We're still considering hiding a link within out emails that only bots would click in our next campaigns. This would allow us to segment those bots out and avoid sending future emails to them. However, we're concerned about two things: Could this approach accidentally block real subscribers whose email accounts are sometimes accessed by bots? Even if a bot interacts with a subscriber's email, would the subscriber themselves still be able to see our emails? We also noticed a significant increase in bot activity

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Contributor IV
5 months ago
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Problem Solver I
MathildeProblem Solver I
asked in Analytics and Deliverability
Custom Report: Placed order report on products and the associated campaign/flow

Hi there!I want to build a report that tells me WHICH products have been “placed order” on the specific campaign or flow mail.I do know I can get this information be looking at the analytics on each individual campaign mail or flow message.However, I’m hoping for a solution that let’s me get this info in a custom report.Fingers crossed that this is possible.Best,Mathilde

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Problem Solver I
5 months ago
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Contributor I
EmmaOmongoleContributor I
asked in Analytics and Deliverability
Inflated open and click rates

Hi everyone, I recently completed email warmup for a new client after shifting from CM Commerce to Klaviyo.Part way through the warming up phase, our open and click rates suddently inflated from an average of 36% and 2% to as 60% and 8% respectively.Obviously, these are false/bot clicks and opens as they happened within 2 minutes of sending the email.I further analysed the data and 98% of the false opens and clicks are from Hotmail/Outlook. (Our SPF, DKIM, DMarc, etc are all properly set up.)I know false opens and clicks are expected but this is way higher than the normal.Does anyone have any suggestions to fix this issue?

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Contributor I
5 months ago
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Contributor I
Boyuan at PLTHORAContributor I
posted in Analytics and Deliverability
Spike in open + click rates for hotmail

Anyone else notice a surge in open and click rate for hotmail yesterday? Like 70 to 90% on both click and opens. Any ideas as to why? We saw this across many of our accounts yesterday

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5 months ago
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Contributor I
Lauren772Contributor I
asked in Analytics and Deliverability
sending domain

HI there, trying to add a sending domain from my DNS provider which isn't listed. I'm having trouble with this  

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Contributor I
5 months ago
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Contributor I
MoBContributor I
asked in Analytics and Deliverability
Emails landing in junk on Outlook

Hi there! We’re working on improving email deliverability. We’ve noticed our emails are consistently landing in junk on Outlook, despite all users being ‘Subscribed’. Any ideas why this may be happening? Has anyone else faced this issue?All help would be greatly appreciated! 

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Contributor I
5 months ago
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