Analytics and Deliverability

Find answers to your analytics and deliverability questions here.

  • 678 Topics
  • 2,056 Replies
Ashley I.
Rank
Ashley I.
solved this question

Subscribe page (Custom domain)

@robk123five To clarify my comment:​​​​​@David To and @inboxingmaestro are correct in that you would not be able to modify the URL in the st...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Not seeing revenue results from a campaign

Hey there,2 things you should keep in mind during ESP migration:Ensure migrating not just your customers, but also the blacklisted data (bou...
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inboxingmaestro
Rank
inboxingmaestro
solved this question

Gmail could not verify notice from email

Hi @thepowerofcopy It looks like domain misalignment and authentication related issues.Here’s what Klaviyo recommends:Root domain: mysite.or...
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678 Topics

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Active Contributor III
Steve0603Active Contributor III
asked in Analytics and Deliverability

Branded domain

Hey thereI just set up a new branded domain for my client.I ran a test with mail-tester and I see that it misses many things included DKIM, DMARC, etc.But I actually noticed that I didn’t update the sender email address.Is that email adress : send.mywebiste.com ?(I followed Klaviyo’s instruction to set this up and its all good, it worked as you can see below.When I was sharing a domain, my email adress was : contact@mywebsite.com.But is my new sender email adress is : send.mywebiste.com ?ThanksSteve

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kaila.lawrence
Community Manager
2 months ago
Katie_Farrell
Contributor III
Katie_FarrellContributor III
asked in Analytics and Deliverability

How to track which links are clicked on an email

Is there any way to see which links in an email lead to conversions if the URLs for each link is the same?For example, I link to the home page in a few places on an email, but how do I know which link is the one leading to conversions? Is it the homepage link in the header, at the footer, or elsewhere? Is there a way to differentiate link clicks if they’re to the same URL? 

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kaila.lawrence
Community Manager
2 months ago
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Contributor I
superlunarContributor I
asked in Analytics and Deliverability

Recently moved to Klaviyo from Flodesk. Open rate of first email is down 40-50%

I recently moved to Klaviyo from Flodesk. My last 3 newletter campaigns to a segment of just under 2000 people were in to 46-67% open rate range. My first email with Klaviyo to the same amount of people was under 9%. Anyone else have this issue after making the switch and have a solution? I’m extremely disappointed

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kaila.lawrence
Community Manager
2 months ago
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Contributor I
paytwiceContributor I
asked in Analytics and Deliverability

Add your own branded sending domain - DNS record issue

I'm in the process of creating my own branded sending domain to comply with Google and Yahoo's new sender requirements. I normally send all my email with myname@mywebsite.com so I went it to DNS records to add the dynamic records from klaviyo. When doing so my DNS management system asks the following when adding ns1.klaviyo.com:Please add a period symbol at the end of the domain name if the domain should NOT be auto-appended with .mywebsite.comSo my question would be; should the result be: ns1.klaviyo.com.mywebsite.com OR should I add a period at the end of the value ns1.klaviyo.com so it doesn't add mywebsite.com at the end of the value.Klaviyo chat support wasn't able to help me so they've escalated it, but in the meantime, I'd love to fix this asap. Thanks!Rianne

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kaila.lawrence
Community Manager
2 months ago
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Contributor IV
Darren CContributor IV
asked in Analytics and Deliverability

Sales not attributed to email sends

Hi guys,Am encountering a weird issue here. I sent out an EDM on 12th September and it has generated a sale on 15th September. I’ve checked the order and they did made a purchase on the product featured in the EDM, had an internal team to cross check and it is to that particular segment as well.By right the sale should be attributed to the email, yet the sale was not reflected anywhere on the campaign reporting to date (not even on previous email sends too). By right, Klaviyo have a 5 day attribution window (if I’m not mistaken) but it is weird that the sale is not showing up anywhere. The sent email had UTM tracking links on all of the products as well which is quite off. May I understand what could be the issue here? Thanks for the help!

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Bobi N.
Partner - Platinum
2 months ago
akibJ.
Contributor I
akibJ.Contributor I
asked in Analytics and Deliverability

Added to Cart" event not appearing in klaviyo metric for Dawn theme of shopify

i tried all the snippet recommended by klaviyo but couldn’t do please give me some suggestions and don’t suggest me to contact support team via paid plan if possible please provide me a solution here. I used this code : <script type="text/javascript">var _learnq = _learnq || [];  var classname = document.getElementsByClassName("gTmP6we7jf gp-button-base rounded-none max-w-full relative group inline-flex items-center justify-center no-underline transition-colors duration-300 disabled:btn-disabled disabled:opacity-30 disabled:pointer-events-none hover:bg-g-highlight gp-button-atc");var addToCart = function() {_learnq.push(['track', 'Added to Cart', item]);}; for (var i = 0; i < classname.length; i++) {classname[i].addEventListener('click', addToCart, false);}</script>   My web url is :https://trytacnation.com

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kaila.lawrence
Community Manager
2 months ago
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Contributor I
thegiraffefactoryContributor I
asked in Analytics and Deliverability

GoDaddy and Branded Sending Domain

Hello, I started the process of adding the recommended NS Records to my GoDaddy account but I was curious...will adding the Klaviyo NS records affect the email that we use for our daily operations? Am I better off going with the static option? Thanks for any insights! Thank you! 

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kaila.lawrence
Community Manager
2 months ago
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Contributor I
User3000Contributor I
asked in Analytics and Deliverability

How to see time of day for open and click in reports

Is it possible to run a report in Klaviyo to see what time of day, on a specific day of the week, people are opening emails the most? For example, I’d like to send an email on Sunday at the time they would most likely open the email. I’ve used Smart Send Time to identify the best time of day to send an email but Sunday is a different kind of day than any weekday.Likewise, is it possible to see this for other metrics such as click and purchase? Thanks.

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kaila.lawrence
Community Manager
2 months ago
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Contributor I
BounceContributor I
asked in Analytics and Deliverability

Started with Dedicated IP and then swapped without any notification

Upon establishing a new account, we were assured eligibility for a dedicated IP based on our account size. With this expectation, we engaged in a comprehensive six-week IP warming phase with the guidance of an onboarding specialist. However, after two months, a troubling pattern emerged: our emails consistently landed in spam. Perplexed by this, we conducted further investigation, only to be informed by customer service that, contrary to our initial understanding and without prior notice, our emails were being sent from a shared IP.This revelation was both unexpected and disappointing, as it starkly contrasted with the initial commitments made to us. Has anyone here encountered a similar sudden shift in IP assignments for their account? I'm curious about the potential reasons behind such changes.I appreciate any insights or shared experiences you might have regarding navigating these types of service discrepancies. 

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kaila.lawrence
Community Manager
2 months ago
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Contributor I
YaroslavContributor I
asked in Analytics and Deliverability

Seeking Advice: Daily Campaign Emails Landing in Promotions Tab

Hello Klaviyo Community,I'm reaching out for insights or advice on an issue we're facing with our email deliverability. Despite our efforts to maintain high engagement and deliverability rates, our daily marketing campaigns consistently land in the promotions tab for our subscribers.Background:Our business model requires us to send daily campaigns to our subscribers, showcasing new items in our store. Each email typically features 12-13 products. Tools like Gmass and Warmup Inbox indicate a high deliverability rate, with most emails landing in the inbox during testing phases. However, when we send out our actual campaigns, they invariably end up in the promotions tab.Steps Taken:We've been using Warmup Inbox to improve our domain's reputation, which shows promising results outside of our actual campaigns. Our content is straightforward, focusing on the new items without any aggressive sales language that might trigger spam filters.Specific Concerns:Could the daily frequency of our camp

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bluesnapper
Partner
2 months ago
K
Contributor I
Karen DContributor I
asked in Analytics and Deliverability

revenue by list, with the ability to apply time based filters.

I am wondering if this feature is available yet? revenue by list, with the ability to apply time based filters. 

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stam_marko
Expert Problem Solver II
2 months ago
A
Partner
AndersTORPartner
asked in Analytics and Deliverability

Warming Account - Google and Yahoo Branded Sending Domain

Hi guys, I have a client who has only just (a few days ago) put her Google and Sender Requirements in place. Looking at the Klaviyo help articles I can see it says you don’t need to warm the domain if it was registered over 30 days ago, however being only a few days since she registered how should I go about sending campaigns? She obviously doesn’t want to stop sending her campaigns for 30 days so just wondering about the best way to go about this without hurting deliverability. Should I warm her account as usual?  Thanks in advance

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kaila.lawrence
Community Manager
2 months ago
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Contributor I
double dContributor I
asked in Analytics and Deliverability

Facebook Lead Ad Segment Members - new and existing profiles?

Hello. We are running a classic ebook Lead ad campaign on Facebook (FB) where users can optin via FB form with their name and email in order to recieve the ebook. The optin info is then passed into a Klaviyo segment.What we would really like to know is how many of these optins, coming to this Klaviyo segment from FB lead ads, are actually new and how many are existing Klaviyo profiles.Obviously we would like to primarily target users on FB that we dont already “have” in Klaviyo. We are using a FB custom segment of all Klaviyo subs that we are excluding from the FB lead ad campaign as well.Appreciate any ideas on how we can check this data.Best regards.    

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bluesnapper
Partner
2 months ago
J
Contributor I
JackoContributor I
asked in Analytics and Deliverability

Create actual Sub Domain, before opting for Branded Domain

Hi GuysTo opt in to the Branded DomainIt specifies to potentially use send.website.co.uk  , if website.co.uk is your main domain Do i actually need to create this “send.” Sub Domain , send.website.co.uk , on my host first ?I understand the DNS entries Just wondered if before i start pointing records at “send.website”To know i i actually need to create that sub domain “send.”  , before creating these records, and opting into the branded domain Any advice appreciatedThanks a lotJack

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J
Contributor I
2 months ago
sjtsjt
Contributor II
sjtsjtContributor II
asked in Analytics and Deliverability

Is there a way to set a longer timeframe to see campaign results?

I’ve noticed that Klaviyo only shows the results for two days worth of data following the sending of a campaign. Is there any way to change that setting? I’d love to be able to see results for a full week after each campaign vs. just two days. Thanks!

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ebusiness pros
Partner - Silver
2 months ago
s0lid
Active Contributor II
s0lidActive Contributor II
asked in Analytics and Deliverability

Open rates hitting 130% in engagement report

Anyone having the same issue? Im getting 136.15% on open rates 

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s0lid
Active Contributor II
2 months ago
N
Problem Solver I
nijaweProblem Solver I
asked in Analytics and Deliverability

Metrics Not Loading

Hi everyone,Brand new to Klaviyo. I connected to my Shopify store and everything seems to work. I wanted to take a look at the Metrics and potentially add some custom ones but the Metric window is loading but nothing is happening. The screen below stays forever like that. Am I missing something? Thanks,

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N
Problem Solver I
2 months ago
S
Active Contributor III
Steve0603Active Contributor III
asked in Analytics and Deliverability

Why setting up a new sub domain ?

Hey there.So I’m about to set up a brand new dedicated domain for my client.When I watched this video (https://help.klaviyo.com/hc/en-us/articles/115000357752) it says that you have to create a sub domain ? I don’t understand why ? I’d like to be able to explain it with ease to my client.Could you help me please ?Thanks.Steve

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Brian Turcotte
Community Manager
2 months ago
E
Contributor I
EdB42Contributor I
asked in Analytics and Deliverability

Can I delete a placed order event?

For context we manage several different websites through one CMS. One of which deals with most parcels with an average order value of around £20, with the other websites normally being around £300 an order. An order was msitakenly put through the parcel website on the CMS, so has come through as a placed order event on Klaviyo for about £300. It has counted this as revenue for an tactical email today  which massivley puts out reporting. Is there a way to manually delete this event and fix reporting?

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Brian Turcotte
Community Manager
2 months ago
B
BNowitzkeNew Member
asked in Analytics and Deliverability

Help Verifying Sending Domain with Shopify DNS settings

Where in the shopify DNS settings do I place the “ NS Record Type” , Someone please help me with this, 

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kaila.lawrence
Community Manager
2 months ago
JessFosnough
Expert Problem Solver II
JessFosnoughExpert Problem Solver II
asked in Analytics and Deliverability

Machine Opens vs Apple MPP opens

A few questions about analytics:1. What is the difference between an apple privacy open and a machine open?2. Is there a circumstance where a machine open could be true, but it’s NOT an apple privacy open?3. If the answer to 2 is yes, is there a way to get a report, or build a segment of subscribers, to see how many opens are machine opens? I have looked, and haven’t seen this metric as an option, even though machine open is part of the metadata connected to opens.I feel as though I have seen a lot more machine opens lately, but I don’t know if it has always been that way and I’m just now noticing, or if it is actually increasing. If I could run a report or build a segment, then I could at least know if my concerns are valid or not.

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JessFosnough
Expert Problem Solver II
2 months ago
wei.he
Klaviyo Employee
wei.heKlaviyo Employee
published in Analytics and Deliverability

What are Klaviyo’s SPF and DKIM records?F.A.Q.

Klaviyo automatically applies the necessary SPF (sender policy framework) and DKIM (DomainKeys Identified Mail)records when you have a dedicated sending domain set up for your account. When the CNAME records are added to your DNS, a subdomain is created and delegated over to Klaviyo to control and make use of. At this point, Klaviyo automatically adds the necessary SPF/DKIM records to set your account up to send emails using your own dedicated domain. On your end, you only need to add the prescribed CNAMEs; no records are required.For additional resources, you can learn How to Set up a Dedicated Sending Domain in this article.

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kaila.lawrence
Community Manager
2 months ago
S
Active Contributor III
Steve0603Active Contributor III
asked in Analytics and Deliverability

Dedicated domain DMARC

Hey there.I’m using a brand new Klaviyo account that my client has opened up.With the new DMARC policy Gmail & Yahoo starting february 1st, can I set up a dedicated domain ?Or I need to wait until my reputation is good enough ?Thanks a lotSteve

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S
Active Contributor III
2 months ago
L
Contributor I
LauraF123Contributor I
asked in Analytics and Deliverability

Google and Yahoo sending requirements

Hello,If I update my DMARC record will I then be compliant? I have a branded from email: hello@brand.com for example so does this mean Klaviyo already has my authentication? Is there anything else I need to do? Also, for the record: I have the error: Invalid "ruf" tag: " (the brand below is replaced by the actual name) I am not sure what the ruf tag should be? v=DMARC1; p=none; rua=mailto:reports@brand.com; ruf=mailto:an-email-address 

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Omar
Partner - Platinum
2 months ago
D
Delaney_ChildersNew Member
asked in Analytics and Deliverability

Opens by Device

Where can I see a report for the channel opens by device? Desktop vs mobile vs tablet for the whole channel, not message by message. Is there a dashboard for that? I made a custom report for client family os but it seems like there should be an easier way to view it for the whole channel.

1
kaila.lawrence
Community Manager
2 months ago

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