Analytics

Hi everyone, I have emails with clicks, but the opens are NOT recorded. I’ve reached out to support. They told me to move the tracking pixel from bottom of the email to above the email. But it’s been 24 hours and it’s still the same. I’ve checked those who clicked on it. It says it’s not from bot clicks or machine opens, so it’s legit click from a real user. I’ve also checked my email placement via GMass. It’s landing in the inbox. Hope you could help!When the opens aren’t recorded and my open rates are going down. I need to open more flows. If opens are not reflecting the real number, I couldn’t scale my sends. So I really need to resolve this issue now.  

Hello Klaviyo Community,I was playing around with some attribution models and I have a couple of questions I was hoping you experts could help with. But first the context:I noticed that if I uncheck the Exclude Apple Privacy Opens box that my revenue for the last 30 days jumped up by $13K. I wanted to dig deeper into this so I saved the setting and took a recent campaign that performed well in terms of revenue generation before I unchecked the box. There were 15 people attributed to the revenue before unchecking the box and then there were 31 after. Taking a look at the who who were added it appears that they mostly never clicked (although some did) and that their open happened at a variety of different times after they received the email. Sometimes 43 minutes, sometimes 10+ hours later and even over a day later. And it appears that now subscriptions have entered the conversion metric.Questions:Why are the open times varied for people who supposed using MMP? I thought the open was inst

When a customer cancels a product subscription, I'm seeing a cancellation reason on their profile properties. But I don't know how those properties are being added. I haven't sent any such emails that captures cancellation reason.. We use ReCharge to manage subscription. 

Hi,we would like to add few more details in activity.At moment we have on “added to cart” event value,price,image url,ID,….etc but we want to add product description and variant name (size,color,type)does anybody know what to add and where.I found in event listener and on this pathcustom/plugins/klavi_overd/src/Klaviyo/Gateway/Translator/CartEventRequestTranslator.php but what to changethank You in advance

I’m a Klaviyo account manager working across multiple eCommerce brands, been using klaviyo for 8-9 months now. I’m solid on execution (flows, campaigns, segmentation), but I want to get better at strategy. For those more senior in email/lifecycle:How did you level up strategically, and where did you actually learn it? Im also looking for more hands on work and eager to grow. Please contact me at @shealapointe2001@gmail.com 

Hi, I’m working with a new client. I want to understand why they’re growing in revenue vs LY, but I don’t really know how to make the report or how to compare performance year vs year taking into account that LY (2024) had less flows than 2025.

Hi everyone, I’m trying to get some input from other Klaviyo + Shopify users.We currently have both the Legacy (cookie-based) and the Shopify Added to Cart events active, and we’re seeing a consistent 3–4x difference in volume, with the Legacy event tracking many more adds to cart.Support explained this as expected behavior due to guest users and identity resolution, which makes sense in theory. Still, the gap feels quite large.I’m wondering if others are seeing similar ratios in practice, and whether moving fully to the Shopify event had any noticeable impact Thanks!

Hi, Eventough we have not changed anything in our settings, the parameter ?_kx is showing up at the end of our URL's. Klaviyo support says it's because the ‘email to website tracking’ is toggled on. And indeed, when turning this of, the parameter ?_kx is gone. However, we have not changed anything in our settings and the email to website tracking has always been on ‘on’. Anybody else encounters this issue?   

Hi Klaviyo,We are looking to build a custom Dashboard to track email opens/clicks/received numbers over time based on specific customer with Shopify tag.The setting and time frame is as below, however there are no data export and we click “save & run report”. However, we have checked one of the email with specific shopify tag “ORCE5099_existing”, the customer in the screenshot has received, opened record in November’2025.Wondering why the customer dashboard report was empty, and what should we do to adjust the setting? Thanks in advance!

Why can't my emails get an ‘Unsubscribe’ button at the top of email? You know that blue unsubscribe button by inbox provider like gmail.Like the one shown in image below: 

I’ve found a few 2-3 year old threads asking similar questions with no real solution; checking to see if there’s anything newer.Many subscribers come to our site with intent to purchase from ads. They sign up for the Welcome offer to save 10% on that first purchase. We need to see what item(s) they buy from the Welcome flow to further improve subsequent flows and campaigns - but the only way to see the items seems to be individually opening the subscriber profile for every person who places an order then searching through their events to see what they bought. Not practical at scale.Are there other ways to get a report or export of all orders placed from a specific flow, with the product(s) purchased actually listed (not just SKU or order number)?

I checked the klaviyo onsite tracking, it is working. it is tracking all events except for added to cart metric. i tried a lot but can't get that metric. when i try creating a cart abandoned flow it says “We have not received any recent Added to Cart events.” How do i get the metric?do we need to set the code snippet in shopify custom liquid? If yes, then where is the code? if we still need the code then why did klaviyo removed the snippet code from every page of their site? why are they not giving us code? can anybody provide me the code and guide me how to install it properly in shopify?Thanks.

Need assistance on dedicated sending domain. 4 days ago i set dedicated sending domain on kalviyo, but after that we are not receiving any replies from our customers. and today the sending domain is disconnected from klaviyo. The domain is from Godaddy. i have selected dynamic routing. i don't know where the problem is.

Hi everyone,I need clarification on how Klaviyo billing works.My billing cycle is from the 10th to the 10th.I currently have 330,000 active profiles and my plan allows 3,300,000 email sends, but I only use about 50–60% of that send limit.My monthly cost is $3,395.My question is:If I don’t want to delete or suppress profiles, and I only want to reduce my email-send quota, can I customize my plan to lower the price?I’m not using the full send allowance shouldn’t the cost be lower if I send fewer emails?If I were to hypothetically move to a smaller profile tier (ex: 20,000 profiles), what would the pricing look like?I just want to understand whether reducing email usage affects billing, or if pricing is strictly based on active profile count.Thanks!  

I tried to reply to my own email that I sent from klaviyo, but the message didn't get sent. Instead i got a message from ‘Mail Delivery Subsystem’ that says “Message may contain a virus. Your message wasn't delivered because it may contain a virus.”This way I can't get any reply from customer.The dedicated sending domain is verified and connected as shown by klaviyo. what might be the problem?Thanks.

I tried to reply one of the emails, but the message won't get sent. Instead i got a message from ‘Mail Delivery Subsystem’ that says “Message may contain a virus. Your message wasn't delivered because it may contain a virus.”The sending domain seems to be fine. what might be the problem?

We’re finishing up moving to a new consent management platform, and our partner flagged that even when users have opted out from all tracking we’re still sending data to Klaviyo from the front-end pixel.We are using the Klaviyo app embed to get the klaviyo script onto our site. I moved it into Google Tag Manager so that it would only send data to Klaviyo if the proper consent signals are present. That worked, but it broke our Item Viewed metric tracking. Is it possible to use the Klaviyo app embed in a way that is compliant? How do I get the benefits of the pixel while also respecting customers’ privacy choices?

Hi,We have klaviyo events such as this on every profilecreated_at: 2025-11-24T21:36:41.084Zinitiated_by_user_id: nulltype: task_completedid: 15303601target_type: Taskenvironment: productionconsumer_id: ed42321a-d65f-4794-9bbf-1a2cb79e76edtarget_id: 9ec15878-3395-4427-a18e-e49b58cdf673updated_at: 2025-11-24T21:36:41.084Zi want to create an report for the following  select consumer_id, type, count(*) from all events  group by consumer_id, typei tried going through the documentation for custom report using metrics https://help.klaviyo.com/hc/en-us/articles/360046242952  and also the documentation for using metrics aggregate apis https://developers.klaviyo.com/en/docs/using_the_query_metric_aggregates_endpoint  but could not find any hints that will help to solve my reporting requirements.how to achieve this via custom report , could you share some samples or create a example report in our  customer reports and share details.  also could you share how to make use of metrics aggregate api e

I received a reply to one of my Klaviyo campaigns, but the reply came from a no-reply email address, and when I try to look up the person in Klaviyo, the email address does not exist in my Profiles.I want to search for this recipient (or find out who they are) using the email address they replied from, but Klaviyo search shows no matching profile.

whats the link address to go to the customer portal for managing subscription in text based email?I am using recharge to manage subscription.{{ event.customer_portal_link|default:'' }}This works for buttons in html based email.but i need link for text based email. i didn't find anywhere.

Hello, I need help configuring my flows.I need to prevent profiles from one flow from being added to another, or even more. For example, what's happening is that profiles from the "welcome flow" are also being added to the "website abandonment" flow. And these profiles are receiving two types of emails from different flows.Thank you so much for your help!

How can I see the daily revenue generated by campaign, based on the actual date of the purchase (not the send date)?I tried using Analytics → Dashboard, and it shows daily revenue, but it’s tied to the send date — so conversions that happen a day later aren’t included in the following day’s total.The same issue happens when I try with a custom report.Basically, I want to see the revenue that a campaign generated on day X, regardless of whether the email was sent on day X–1.Has anyone found a way to do this?

Why Can’t I Use Certain Event Data in Segments or Flow Splits?Hey Klaviyo Community,We’ve seen a lot of questions come up around using event data in segments or conditional splits — especially when it comes to fields like product names or categories from an order. If you’ve ever run into a situation where you think data should be available for filtering, but it’s not, this post is for you. The Core Concept: Top-Level vs Nested DataIn Klaviyo, only top-level event data can be used in segments and conditional splits.But what does that actually mean? Top-Level Data = Filter-FriendlyTop-level data is any field that sits directly on the event — no digging through arrays or nested objects needed.Example — Placed Order Event:{  "event": "Placed Order",  "email": "customer@example.com",  "total_price": 49.99,  "shipping_country": "USA"} These fields (total_price, shipping_country, etc.) can be used in filters and splits, like:total_price > 50   shipping_country = USA   Nested Data = Not Dir

Client OverviewThe client operates a single Shopify store with two domains: .com and .com.au. The store supports multiple currencies including USD, EUR, and AUD. All integrations between Shopify and Klaviyo are properly configured. Tracking SetupWe are currently using Shopify's Add to Cart and Checkout event metrics to monitor user interactions and conversions. Client Requirements Ensure the Add to Cart and Checkout flows function correctly across all regions. Display dynamic product pricing based on the user’s geographic location in marketing emails and website feeds. Issues Identified #Dynamic Product Feed in Klaviyo: Product prices in the Klaviyo dynamic cart table are showing in USD ($) by default. In some cases, the same product appears with both AUD and USD prices, and occasionally without a currency symbol, leading to user confusion. #Cart Flow Issue: The dynamic cart URL generated using the following template does not retain cart contents: Cart CTA: {{ organization.url|trim_sla

How is revenue exactly calculated from an email?