Analytics

I checked the klaviyo onsite tracking, it is working. it is tracking all events except for added to cart metric. i tried a lot but can't get that metric. when i try creating a cart abandoned flow it says “We have not received any recent Added to Cart events.” How do i get the metric?do we need to set the code snippet in shopify custom liquid? If yes, then where is the code? if we still need the code then why did klaviyo removed the snippet code from every page of their site? why are they not giving us code? can anybody provide me the code and guide me how to install it properly in shopify?Thanks.

Need assistance on dedicated sending domain. 4 days ago i set dedicated sending domain on kalviyo, but after that we are not receiving any replies from our customers. and today the sending domain is disconnected from klaviyo. The domain is from Godaddy. i have selected dynamic routing. i don't know where the problem is.

Hi everyone,I need clarification on how Klaviyo billing works.My billing cycle is from the 10th to the 10th.I currently have 330,000 active profiles and my plan allows 3,300,000 email sends, but I only use about 50–60% of that send limit.My monthly cost is $3,395.My question is:If I don’t want to delete or suppress profiles, and I only want to reduce my email-send quota, can I customize my plan to lower the price?I’m not using the full send allowance shouldn’t the cost be lower if I send fewer emails?If I were to hypothetically move to a smaller profile tier (ex: 20,000 profiles), what would the pricing look like?I just want to understand whether reducing email usage affects billing, or if pricing is strictly based on active profile count.Thanks! 

I tried to reply to my own email that I sent from klaviyo, but the message didn't get sent. Instead i got a message from ‘Mail Delivery Subsystem’ that says “Message may contain a virus. Your message wasn't delivered because it may contain a virus.”This way I can't get any reply from customer.The dedicated sending domain is verified and connected as shown by klaviyo. what might be the problem?Thanks.

I tried to reply one of the emails, but the message won't get sent. Instead i got a message from ‘Mail Delivery Subsystem’ that says “Message may contain a virus. Your message wasn't delivered because it may contain a virus.”The sending domain seems to be fine. what might be the problem?

We’re finishing up moving to a new consent management platform, and our partner flagged that even when users have opted out from all tracking we’re still sending data to Klaviyo from the front-end pixel.We are using the Klaviyo app embed to get the klaviyo script onto our site. I moved it into Google Tag Manager so that it would only send data to Klaviyo if the proper consent signals are present. That worked, but it broke our Item Viewed metric tracking. Is it possible to use the Klaviyo app embed in a way that is compliant? How do I get the benefits of the pixel while also respecting customers’ privacy choices?

Hi,We have klaviyo events such as this on every profilecreated_at: 2025-11-24T21:36:41.084Zinitiated_by_user_id: nulltype: task_completedid: 15303601target_type: Taskenvironment: productionconsumer_id: ed42321a-d65f-4794-9bbf-1a2cb79e76edtarget_id: 9ec15878-3395-4427-a18e-e49b58cdf673updated_at: 2025-11-24T21:36:41.084Zi want to create an report for the following  select consumer_id, type, count(*) from all events  group by consumer_id, typei tried going through the documentation for custom report using metrics https://help.klaviyo.com/hc/en-us/articles/360046242952  and also the documentation for using metrics aggregate apis ht

I received a reply to one of my Klaviyo campaigns, but the reply came from a no-reply email address, and when I try to look up the person in Klaviyo, the email address does not exist in my Profiles.I want to search for this recipient (or find out who they are) using the email address they replied from, but Klaviyo search shows no matching profile.

whats the link address to go to the customer portal for managing subscription in text based email?I am using recharge to manage subscription.{{ event.customer_portal_link|default:'' }}This works for buttons in html based email.but i need link for text based email. i didn't find anywhere.

Hello, I need help configuring my flows.I need to prevent profiles from one flow from being added to another, or even more. For example, what's happening is that profiles from the "welcome flow" are also being added to the "website abandonment" flow. And these profiles are receiving two types of emails from different flows.Thank you so much for your help!

How can I see the daily revenue generated by campaign, based on the actual date of the purchase (not the send date)?I tried using Analytics → Dashboard, and it shows daily revenue, but it’s tied to the send date — so conversions that happen a day later aren’t included in the following day’s total.The same issue happens when I try with a custom report.Basically, I want to see the revenue that a campaign generated on day X, regardless of whether the email was sent on day X–1.Has anyone found a way to do this?

Why Can’t I Use Certain Event Data in Segments or Flow Splits?Hey Klaviyo Community,We’ve seen a lot of questions come up around using event data in segments or conditional splits — especially when it comes to fields like product names or categories from an order. If you’ve ever run into a situation where you think data should be available for filtering, but it’s not, this post is for you. The Core Concept: Top-Level vs Nested DataIn Klaviyo, only top-level event data can be used in segments and conditional splits

Client OverviewThe client operates a single Shopify store with two domains: .com and .com.au. The store supports multiple currencies including USD, EUR, and AUD. All integrations between Shopify and Klaviyo are properly configured. Tracking SetupWe are currently using Shopify's Add to Cart and Checkout event metrics to monitor user interactions and conversions. Client Requirements Ensure the Add to Cart and Checkout flows function correctly across all regions. Display dynamic product pricing based on the user’s geographic location in marketing emails and website feeds. Issues Identified #Dynamic Product Feed in Klaviyo: Product prices in the Klaviyo dynamic cart table are showing in USD ($) by default. In some cases, the same product appears with both AUD and USD prices, and

How is revenue exactly calculated from an email?

Ran into an issue the other day when we were looking at the click events for a specific campaign.  Here’s what’s going on:We see the click event for that campaign on the user’s profile.  We also see the user show up on the campaign Link Activity page for the campaign (for the specific URL that they clicked). However, the user doesn’t show up when we visit Recipient Activity » Clicked for that particular campaign.Is it possible that there’s a filter on the Recipient Activity » Clicked view that’s removing this particular user?

Hi there, We’re looking for a double opt-in alternative to prevent our list from being spammed. Recently we have been attacked by bots. I can see there are a lot of fake emails, but their domain is @gmail.com, so I can’t bulk delete them, segment them or do anything that’s not manual. I don’t understand how to prevent it from happening, because we have double opt-in activated.Any suggestions in how to prevent them and how to delete them?Shop is made in shopifyThanks.

I’m sure this has been asked a million times before however I could not find an answer that works.I’m using latest version of ShopifyI’m using latest version of Dawn Theme (15.4.0)I’ve got Klaviyo working sort of….VIEWED COLLECTION = works with the green Shopify bag iconADD TO CART = works with the green Shopify bag iconHowever, what I cannot get VIEWED PRODUCT or AD TO CART with the little dark GEAR icon.The only time those work is I use a different browser and add“?utm_email=learning@gmail.com” after the domain URL then go view a product or add to cart.What am I missing?

I’ve run into something and wonder if anyone knows the solution: I created a segment to filter profiles who purchased atleast once but never bought products in categories “Apparel” or “Jewelry.” Some older products didn’t have those categories assigned at the time of purchase. I went back and updated my catalog in Magento → now every product has the correct categories. In Klaviyo’s Product Catalog, I can see the updated categories correctly. But in the Activity Log of past profile events, the product attributes (categories) are still showing the old data. Is there a way to refresh/update product attributes in the Activity Log for past events? Or are those order events permanently stored as historical snapshots?

I have RFM data in Excel. I have data grouped by customer, with one row per customer. I have: 1. Number of purchases per customer. 2. Cumulative amount in dollars per customer. 3. Date of last purchase. Can I upload this information to Klaviyo (I have the analytics module) to perform RFM analysis?Or what columns should my CSV file have to perform the analysis?

I would love to be able to make a segment based on the order that the events took place. For example: Added to list XYZ THEN Received Email from flow ABC THEN Placed order

Hi All,I am trying to figure out the right implementation on my site to target only a segment of users using my personalization platform.Does anyone know if a form counts as viewed if the page loads but the CSS has the form hidden or set to display:none? I would like to keep my metrics clean.

I was just wondering if it’s best practice to check all the boxes to exclude clicks in Tracking & Reporting Data (under Settings > Attribution.We’ve excluded Bot clicks on both Email and SMS already. I’m a bit confused about the Apple Mail one.Any advice appreciated! TIA!  

I’ve recently started proper list cleaning, including excluding Unengaged subscribers from our regular emails and using a sunset flow to suppress unengaged subscribersOur open rates were always good at 45-55%. Since cleaning, our open rates are around 65-70%.As much as I’m delighted, I’m wondering if there’s something I should be aware of? Something that might be artificially inflating my metrics? Our click rate (+2.74% in the last 30 days) and attributed revenue have also seen an increase.We’re primarily a manufacturer/wholesaler, so B2C is a small part of what we do. Consequently, our mailing list is also small, so hopefully just a small, highly engaged audience.

Could you please let me know how it's perform-Channel Affinity (Klaviyo): We’re interested in testing Klaviyo’s Channel Affinity tool to better align messaging with subscriber preferences (email-first vs. SMS-first).  We see Labor Day as a good opportunity to pilot this. We’ll work on SMS messaging and would love to collaborate on executing this.Action: What are next steps to execute this  What do you need from kalviyo What do you need from client

How does Klaviyo aggregate converion rate (open rate) for many campaigns in the dahsboard into one total number - is it a weighted average based on total sends of the campaign, or is an unweighted ‘naive’ average of all conversion rates? in other words, do small campaigns contribute as much as big campaigns to thetotal conversion rate number?