Analytics

Hi, I’m working with a new client. I want to understand why they’re growing in revenue vs LY, but I don’t really know how to make the report or how to compare performance year vs year taking into account that LY (2024) had less flows than 2025.

Hi everyone, I’m trying to get some input from other Klaviyo + Shopify users.We currently have both the Legacy (cookie-based) and the Shopify Added to Cart events active, and we’re seeing a consistent 3–4x difference in volume, with the Legacy event tracking many more adds to cart.Support explained this as expected behavior due to guest users and identity resolution, which makes sense in theory. Still, the gap feels quite large.I’m wondering if others are seeing similar ratios in practice, and whether moving fully to the Shopify event had any noticeable impact Thanks!

Hi, Eventough we have not changed anything in our settings, the parameter ?_kx is showing up at the end of our URL's. Klaviyo support says it's because the ‘email to website tracking’ is toggled on. And indeed, when turning this of, the parameter ?_kx is gone. However, we have not changed anything in our settings and the email to website tracking has always been on ‘on’. Anybody else encounters this issue?   

Hi Klaviyo,We are looking to build a custom Dashboard to track email opens/clicks/received numbers over time based on specific customer with Shopify tag.The setting and time frame is as below, however there are no data export and we click “save & run report”. However, we have checked one of the email with specific shopify tag “ORCE5099_existing”, the customer in the screenshot has received, opened record in November’2025.Wondering why the customer dashboard report was empty, and what should we do to adjust the setting? Thanks in advance!

Why can't my emails get an ‘Unsubscribe’ button at the top of email? You know that blue unsubscribe button by inbox provider like gmail.Like the one shown in image below: 

I’ve found a few 2-3 year old threads asking similar questions with no real solution; checking to see if there’s anything newer.Many subscribers come to our site with intent to purchase from ads. They sign up for the Welcome offer to save 10% on that first purchase. We need to see what item(s) they buy from the Welcome flow to further improve subsequent flows and campaigns - but the only way to see the items seems to be individually opening the subscriber profile for every person who places an order then searching through their events to see what they bought. Not practical at scale.Are there other ways to get a report or export of all orders placed from a specific flow, with the product(s) purchased actually listed (not just SKU or order number)?

I checked the klaviyo onsite tracking, it is working. it is tracking all events except for added to cart metric. i tried a lot but can't get that metric. when i try creating a cart abandoned flow it says “We have not received any recent Added to Cart events.” How do i get the metric?do we need to set the code snippet in shopify custom liquid? If yes, then where is the code? if we still need the code then why did klaviyo removed the snippet code from every page of their site? why are they not giving us code? can anybody provide me the code and guide me how to install it properly in shopify?Thanks.

Need assistance on dedicated sending domain. 4 days ago i set dedicated sending domain on kalviyo, but after that we are not receiving any replies from our customers. and today the sending domain is disconnected from klaviyo. The domain is from Godaddy. i have selected dynamic routing. i don't know where the problem is.

Hi everyone,I need clarification on how Klaviyo billing works.My billing cycle is from the 10th to the 10th.I currently have 330,000 active profiles and my plan allows 3,300,000 email sends, but I only use about 50–60% of that send limit.My monthly cost is $3,395.My question is:If I don’t want to delete or suppress profiles, and I only want to reduce my email-send quota, can I customize my plan to lower the price?I’m not using the full send allowance shouldn’t the cost be lower if I send fewer emails?If I were to hypothetically move to a smaller profile tier (ex: 20,000 profiles), what would the pricing look like?I just want to understand whether reducing email usage affects billing, or if pricing is strictly based on active profile count.Thanks!  

I tried to reply to my own email that I sent from klaviyo, but the message didn't get sent. Instead i got a message from ‘Mail Delivery Subsystem’ that says “Message may contain a virus. Your message wasn't delivered because it may contain a virus.”This way I can't get any reply from customer.The dedicated sending domain is verified and connected as shown by klaviyo. what might be the problem?Thanks.

I tried to reply one of the emails, but the message won't get sent. Instead i got a message from ‘Mail Delivery Subsystem’ that says “Message may contain a virus. Your message wasn't delivered because it may contain a virus.”The sending domain seems to be fine. what might be the problem?

We’re finishing up moving to a new consent management platform, and our partner flagged that even when users have opted out from all tracking we’re still sending data to Klaviyo from the front-end pixel.We are using the Klaviyo app embed to get the klaviyo script onto our site. I moved it into Google Tag Manager so that it would only send data to Klaviyo if the proper consent signals are present. That worked, but it broke our Item Viewed metric tracking. Is it possible to use the Klaviyo app embed in a way that is compliant? How do I get the benefits of the pixel while also respecting customers’ privacy choices?

Hi,We have klaviyo events such as this on every profilecreated_at: 2025-11-24T21:36:41.084Zinitiated_by_user_id: nulltype: task_completedid: 15303601target_type: Taskenvironment: productionconsumer_id: ed42321a-d65f-4794-9bbf-1a2cb79e76edtarget_id: 9ec15878-3395-4427-a18e-e49b58cdf673updated_at: 2025-11-24T21:36:41.084Zi want to create an report for the following  select consumer_id, type, count(*) from all events  group by consumer_id, typei tried going through the documentation for custom report using metrics https://help.klaviyo.com/hc/en-us/articles/360046242952  and also the documentation for using metrics aggregate apis https://developers.klaviyo.com/en/docs/using_the_query_metric_aggregates_endpoint  but could not find any hints that will help to solve my reporting requirements.how to achieve this via custom report , could you share some samples or create a example report in our  customer reports and share details.  also could you share how to make use of metrics aggregate api e

I received a reply to one of my Klaviyo campaigns, but the reply came from a no-reply email address, and when I try to look up the person in Klaviyo, the email address does not exist in my Profiles.I want to search for this recipient (or find out who they are) using the email address they replied from, but Klaviyo search shows no matching profile.

whats the link address to go to the customer portal for managing subscription in text based email?I am using recharge to manage subscription.{{ event.customer_portal_link|default:'' }}This works for buttons in html based email.but i need link for text based email. i didn't find anywhere.

Hello, I need help configuring my flows.I need to prevent profiles from one flow from being added to another, or even more. For example, what's happening is that profiles from the "welcome flow" are also being added to the "website abandonment" flow. And these profiles are receiving two types of emails from different flows.Thank you so much for your help!

How can I see the daily revenue generated by campaign, based on the actual date of the purchase (not the send date)?I tried using Analytics → Dashboard, and it shows daily revenue, but it’s tied to the send date — so conversions that happen a day later aren’t included in the following day’s total.The same issue happens when I try with a custom report.Basically, I want to see the revenue that a campaign generated on day X, regardless of whether the email was sent on day X–1.Has anyone found a way to do this?

Why Can’t I Use Certain Event Data in Segments or Flow Splits?Hey Klaviyo Community,We’ve seen a lot of questions come up around using event data in segments or conditional splits — especially when it comes to fields like product names or categories from an order. If you’ve ever run into a situation where you think data should be available for filtering, but it’s not, this post is for you. The Core Concept: Top-Level vs Nested DataIn Klaviyo, only top-level event data can be used in segments and conditional splits.But what does that actually mean? Top-Level Data = Filter-FriendlyTop-level data is any field that sits directly on the event — no digging through arrays or nested objects needed.Example — Placed Order Event:{  "event": "Placed Order",  "email": "customer@example.com",  "total_price": 49.99,  "shipping_country": "USA"} These fields (total_price, shipping_country, etc.) can be used in filters and splits, like:total_price > 50   shipping_country = USA   Nested Data = Not Dir

Client OverviewThe client operates a single Shopify store with two domains: .com and .com.au. The store supports multiple currencies including USD, EUR, and AUD. All integrations between Shopify and Klaviyo are properly configured. Tracking SetupWe are currently using Shopify's Add to Cart and Checkout event metrics to monitor user interactions and conversions. Client Requirements Ensure the Add to Cart and Checkout flows function correctly across all regions. Display dynamic product pricing based on the user’s geographic location in marketing emails and website feeds. Issues Identified #Dynamic Product Feed in Klaviyo: Product prices in the Klaviyo dynamic cart table are showing in USD ($) by default. In some cases, the same product appears with both AUD and USD prices, and occasionally without a currency symbol, leading to user confusion. #Cart Flow Issue: The dynamic cart URL generated using the following template does not retain cart contents: Cart CTA: {{ organization.url|trim_sla

How is revenue exactly calculated from an email?

Ran into an issue the other day when we were looking at the click events for a specific campaign.  Here’s what’s going on:We see the click event for that campaign on the user’s profile.  We also see the user show up on the campaign Link Activity page for the campaign (for the specific URL that they clicked). However, the user doesn’t show up when we visit Recipient Activity » Clicked for that particular campaign.Is it possible that there’s a filter on the Recipient Activity » Clicked view that’s removing this particular user?

I’m sure this has been asked a million times before however I could not find an answer that works.I’m using latest version of ShopifyI’m using latest version of Dawn Theme (15.4.0)I’ve got Klaviyo working sort of….VIEWED COLLECTION = works with the green Shopify bag iconADD TO CART = works with the green Shopify bag iconHowever, what I cannot get VIEWED PRODUCT or AD TO CART with the little dark GEAR icon.The only time those work is I use a different browser and add“?utm_email=learning@gmail.com” after the domain URL then go view a product or add to cart.What am I missing?

I’ve run into something and wonder if anyone knows the solution: I created a segment to filter profiles who purchased atleast once but never bought products in categories “Apparel” or “Jewelry.” Some older products didn’t have those categories assigned at the time of purchase. I went back and updated my catalog in Magento → now every product has the correct categories. In Klaviyo’s Product Catalog, I can see the updated categories correctly. But in the Activity Log of past profile events, the product attributes (categories) are still showing the old data. Is there a way to refresh/update product attributes in the Activity Log for past events? Or are those order events permanently stored as historical snapshots?

I have RFM data in Excel. I have data grouped by customer, with one row per customer. I have: 1. Number of purchases per customer. 2. Cumulative amount in dollars per customer. 3. Date of last purchase. Can I upload this information to Klaviyo (I have the analytics module) to perform RFM analysis?Or what columns should my CSV file have to perform the analysis?

I would love to be able to make a segment based on the order that the events took place. For example: Added to list XYZ THEN Received Email from flow ABC THEN Placed order